What is digital marketing?

Digital marketing is a broad term that describes a set of marketing processes that use all available digital channels to promote a product or service or to create a digital brand. Digital marketing has been successful in transitioning from traditional marketing and paper and newspaper advertisements to Facebook and PPC campaigns.

Digital marketing channels include websites, social media platforms, banner placements, email marketing, mobile marketing, SEO, pay-per-click campaigns, web TV, SMS, billboards, and anything else with a digital foundation. Digital marketing is nothing but the online promotional activity of any business to promote its brand, product, or service and reach a wider online population, which spends most of its time on digital platforms such as websites, blogs, search engines, social media channels Spends on, digital TV, digital billboard, mobile phone, etc.

Digital marketing is done through the Internet, computers, and electronic media. Through digital marketing, the company can reach its target customer in a very short time by marketing the product. Also known as online marketing. Digital marketing has many tools like social media, paid marketing (GDN), organic marketing, search engine optimization (SEO), mobile marketing, email marketing.

1. Search Engine Optimization (SEO) 

Google has only 10 slots available on page one and they are usually dominated by companies with large budgets; You were able to get good variable traffic for “long-tailed keyword searches”, but these days, although it’s good to make sure you have the right keywords, the page for organic searches It is difficult to rank on one.

2. Search Engine Marketing (SEM)

Search Engine Marketing (SEM) is the paid version of SEO and is where businesses of all sizes and budgets spend their time, it is especially effective for the small business owner, e.g. Facebook advertising, where you can specify the amount spent each day and turn it on and off.

SEO has to do with optimization techniques to achieve high rankings in Search Engine. It has two major components: on-page SEO and off-page SEO. Paid Search Advertising (PSA) is about getting visitors by advertising on search engines. The most popular approach is Pay per Click (PPC) and the most well-known tool is Google Adwords which lets you advertise on Google and the partner network.

3. Pay per click advertising (PPC) 

Pay-per-click advertising (PPC) is similar to SEM and where social networks allow you to create ads that are integrated into their feed, so you pay for clicks to your website. It is like SEM but not limited to Google. Analysis of any data is important to determine what worked and where to spend in the future.

Social platforms you can engage in today, include some of the most popular such as Facebook, Pinterest, Twitter, Instagram, Vine, Snapchat, Tumblr, Google+, YouTube, Periscope, LinkedIn, Meerkat, Blab, Reedit, Stumbleupon.

4. Content Marketing 

Content marketing is very powerful. This includes blogging and video content. This material ends and you can build a library of information and be known as an expert in your niche. Through education, you can convert new audiences into interested followers and then encourage them to become buyers. They will do so on a “like, no, and trust” basis.

Content marketing has become the new SEO. This simply means that good content has again become the foundation of SEO and it is through content that you will build a better internet presence and not through cheaper internet technology.

5. Social Media Marketing

Social media marketing is where you connect and build relationships on Facebook, Instagram, Twitter, or LinkedIn and then direct them to the landing page of your product and services. By giving them free information, showing your personality, showcasing your products, demonstrating your authority, you can create a group of like-minded people who are interested in learning from you and following you.

Social media marketing is another component of internet marketing and one which has been gaining a lot of profit over the years. Millions of users spend their online time on Facebook, Twitter, Google+, Instagram, Pinterest, YouTube, Linked In and other SM platforms and this fact alerted digital marketers to take SM seriously and make it part of the digital marketing campaign.

6. Affiliate marketing 

Affiliate marketing allows you to promote a proven expert’s products and reduce your risk by taking a commission to do so. This is most effective where you have already built a loyal following and created a mailing list. It provides a low-cost entry point to build an online business.

7. Email marketing

Email marketing is very powerful for either the target audience or the general audience. Once you have compromised someone you can market to them, you can email them at any time, this is a very powerful form of direct contact, education, providing information, and buying them Asking for when the time is right can be an offer for your products or one of the services or products that you are promoting as an affiliate.

Email is not dead, but on the contrary, it is one of the most important tools in every digital marketing campaign. Despite the impact of social media, email is still the most efficient way to convert visitors or readers into customers.

8. Web site 

Web site – either a personal website or a corporate website or even a personal blog hosted on a shared platform (such as WordPress or Tumblr). For many campaigns, a website is the starting point and destination i.e. you run a digital marketing campaign to promote a website (starting point) to get more visitors (destination).

9. Mobile Marketing

More and more users use their mobile phones to search the web, connect on social media, or search for products or services to buy. It is estimated that 30% of the traffic to a website is from mobile. Mobile marketing is about creating content or advertisements that are viewable and appropriate for a mobile device. For example, websites should have mobile-friendly versions, and advertisements showing on a mobile device may take into account the location of the device and show it to the nearest shops selling specialty products.

10. Banner Advertising

You can find banners in almost all web properties such as websites, mobile websites, mobile apps, and search engines, newsletters, Facebook, Twitter, YouTube, etc. Digital marketers try to promote their products or services through various types of banners (static, text, animated). , Images, videos, clever banners) across various platforms.