LinkedIn For B2B Marketing
Digital marketing Education Link Building Search Engine Optimization Social Media Marketing Social Media Optimization

Five Reasons To Use LinkedIn For B2B Marketing

With nearly 800 million members, LinkedIn is all set to grow as the number one social media platform for B2B Marketing. On the other hand, B2-B social media management is not as easy as it looks, as you will have to make various considerations to ensure that you can make the most of your digital venture.

If you are looking to Hire a LinkedIn Marketing Agency for your business, you have landed at the right place. You will discuss the top reasons why you need a LinkedIn marketing agency and how it can benefit your business.
What makes LinkedIn a preferred Platform for Marketing? LinkedIn is one of the best platforms that enables you multiple features like building relationships with your clients, hiring your team, and promoting your brand by transforming your employees into influencers. In the digital age, most businesses use LinkedIn to process thought leadership, get detailed insights through industrial research, and improvise the brand’s reputation to outperform
their competitors on the internet. As mentioned above, here are the top reasons why you should use LinkedIn for B2-B marketing.

1: Creating brand awareness to boost your reputation:
According to recent research, nearly two professionals sign up on LinkedIn every second, which makes the platform quite engaging and essential for B2B marketing. With a rapid increase in the signup rate, the platforms offer an excellent opportunity for brands to improve their brand reputation. Suppose you know how to use the community and personal profile pages on LinkedIn correctly. In that case, you have a great chance to improve your visibility and increase your credibility on the platform. You have to regularly update your status and use all other underutilized features to enhance your brand’s rankings on the platform.

2: Thought leaders:
A recent survey conducted by the platform has showcased impressive results where the majority of the professional audience have opted to follow their favorite leaders. The latter can help and guide them with the latest updates in their professional life. Thought leadership in a specific domain will help brands drive their target audience to their LinkedIn. In other words, there is no need to hire influencers to promote your B2B business on LinkedIn, as you can transform your employees into loyal brand influencers. All you have to do is find the employees in your office whom you feel are ideal for the job and ready for their life transformation. Anyways, you can help them upload quality content, which will help them engage your customers within your business.

3: Sell your products or generate quality leads:
According to various marketing geeks and experts, Linkedin is one of the best platforms to sell your B2B products or generate quality leads. Apart from the traditional marketing techniques, you also have engaging potential customers to drive traffic to your relevant resources. In addition to that, the platform offers exclusive ways to share your content, analyze your audience, and generate potential leads to boost your sales. Moreover, a recent survey by the platform indicates that nearly 18% of the lead generation happens on the platform through content posted by B2B marketing. One can also drive engagement to their LinkedIn page by posting answers to the questions asked by their clients.
4: Research:
A common mistake majority of B2B marketers make is they only consider LinkedIn as a social media platform ignoring the fact that Linkedin is also a spectacular tool for conducting in-depth industrial research. Apart from connecting and networking with people, one can also stay updated with the latest industrial trends by using the power of LinkedIn. You can upgrade the LinkedIn profile page of your brand with the latest industrial trends to ensure that your audience stays engaged with your page. You can also ask your in-house analysts to perform research on how your audience and potential clients are interacting with your brand’s LinkedIn profile.

5: Traffic Building and CRM:
Apart from conducting competitor analysis and market research, you can also get a better view of your customers through LinkedIn. The social media platform is like the bridge which connects legitimate brands with prospective customers. Today, there is a wide range of CRM tools available in the market which you can use to find out how your contacts are engaging on LinkedIn and how you can optimize your LinkedIn profile for better results. One of the most significant advantages of using LinkedIn is not only a great platform to link results, but you can also drive traffic to your B2B website through LinkedIn. All you have to do is Hire a LinkedIn Marketing Agency that can help you efficiently promote your brand on LinkedIn.

IELTS Preparation
career Education

Reasons Why Online IELTS Preparation Is Best During Summer?

Online IELTS Preparation

Reasons Why Online IELTS Preparation Is Best During Summer? Online preparation is best in every season. But in summer preparation can be easy with coaching in an online mode. Our IELTS preparation courses are structured to focus your time and energy on developing the skills and techniques you need to achieve your IELTS goals. Online preparation offers:

  1. Writing test(both General and Academic)
  2. Speaking test(both General and Academic)
  3. Reading test(both General and Academic)
  4. Listening tests (both General and Academic)
  5. Both IELTS Reading and Listening Combined tests (for both General and Academic Training)

Online Course Duration & Deliverance

Each course is up to 10 hours over a week. Course duration is depending on the time you give to the IELTS preparation. Here’s how to maximize the impact of the course:

Live Classes: You will be given 2 hours for each class. In total, you have 5 classes to take. So, the time duration for these is 10 hours over 5 sessions for one week.

Practice Test: You will perform a mock test and receive personalized feedback on your performance. False test products provide a further 3 hours of monitoring and feedback-related activities.

A study by Own: Up to 8 hours over the course. You will have tasks to complete before and after class. You will receive personalized feedback on up to 2 test-based tasks (Speaking and Writing).

Online Preparation of Four Sections of IELTS

IELTS Reading Section

IELTS reading allows candidates to strengthen skimming and scanning techniques to increase the reading speed to address the time constraint in the test center. It provides topics that are very unusual & unfamiliar so that candidates can speak and read aloud during the exam period which prepares candidates to deal with facts or -be recognized in less preparation time. If someone uses reading using the wrong vocabulary and pronunciation, they are actually working on the wrong reading which could be bad for them in the tests. It allows these people to correct their English to international standards where the level of knowledge and skills in English is measured. IELTS coaching in Lucknow.

IELTS Listening Section

IELTS listening skills increase the level of concentration, and a sense of ability in the appropriate word that can be used in the sentence and allow candidates to become accustomed to the British, Australian pronunciation they hear in the listening tests. Sometimes the pronunciation of words varies from country to country and region to region and candidates should be prepared for them. The key to getting from the Listening phase of IELTS is the level of concentration and focus to find the right word to fill in the blanks as words can be multiplied and confused depending on the structure of the sentence and the active/passive voice of the sentence.

IELTS Speaking Section

Speaking is a very important part of IELTS as it is used to prove English fluency that the candidate sees through their ability to communicate to ensure that the other person understands them immediately. In oral tests, candidates will logically discuss the topic with relevant examples that will prepare them to deal with complex and never-before-seen questions. In addition, this tends to increase overall creativity, short-sightedness, and overall ability in reasoning and logical thinking skills. For people whose first language is not English, speaking IELTS can make a big difference to IELTS candidates as it will increase their communication skills. Also, enable them to express themselves to others in a much better way. As this increases the level of confidence and mindset than before.

IELT Writing Section

Being able to speak English is just as important as writing tests as candidates have to express their thoughts, ideas, and opinions in writing. So, it demonstrates their knowledge of grammar and vocabulary. As well as their correct spelling in writing. Students need to extract and present qualitative and quantitative data from the composition and comprehension questions. As these require students to understand and interpret different types of records, and data, and also write about recent trends.

Writing also involves the use of past or present or future tenses. Which are used to draw their picture of the time frame in writing, comprehension, and study.

IELTS Online Preparation from Coaching

As a result, if you go with IELTS online preparation, then join IELTS coaching in Lucknow. Coaching will not only teach you but will also provide study material for preparation.

At last, if you are still in doubt about IELTS online preparation, you can consult top overseas education consultants in India for your reference.

IELTS Test
Education Studypoint Tips and Tricks

5 Best tips To Implement to Ensure Winning in the IELTS Test

Prepare for the IELTS Exam

If English is not your native language and you want to study English abroad with a degree, you must take the International English Language Test (IELTS). The format and rules of the IELTS test are somewhat different from regular school exams, so we have prepared some best tips to implement to ensure winning in the IELTS test which helps you fully prepare for the test and get the marks you wish to achieve. If you don’t want to miss out on grades, take a few minutes to read the best tips from overseas education consultants for IELTS applicants.

Top Tricks and Tips for Taking IELTS Exam

Find your Powers and Faults

Work on your weaknesses to make sure it doesn’t negatively affect your overall score. For example, if you are slower in reading in English, focus on the reading test more than the writing, listening, and speaking tests.

Make a study Approach

Before you start studying, make a plan for the IELTS test and have a study plan based on your strengths and weaknesses.

Revise the Study measures

If possible, take an IELTS preparation course. The preparation courses offer you IELTS material, as well as tips and tricks you need to know. If you do not have access to IELTS preparation courses, you can hire a qualified teacher instead. An English teacher will also help you develop a curriculum.

Prepare until you sense self-assured

Exercise builds self-confidence. To test your speech, find a friend who speaks English. When reading English magazines, take a look at the texts to test your reading. Watch English pictures every night and cover yourself with English broadcasts and songs to enhance your listening abilities.

Prepare under the pressure of time Limit

Test yourself for 2 hours and 45 minutes, just like on exam day. This will help you to know how it feels to take the reading, writing, and listening exams on a regular basis. The more you exercise under the pressure of time, the better you can manage your time.

Some pieces of Advice to Prepare for IELTS Four Sections

Advice for the IELTS writing Exam

  1. Do not use English in your writing.
  2. Write task 2 first, as it will contribute more to your overall score.
  3. Make sure your line is readable, neat, and clean.

Advice for the IELTS speaking Exam

  1. Listen carefully before answering questions.
  2. Don’t answer the question if you’re not sure about what to answer. You can ask the examiner to repeat or explain the question for you.
  3. Be confident and calm and do everything you can.

Advice for the IELTS reading Exam

  1. Don’t spend too much time answering unanswered questions. Go to the next question and go back to that question if you have time in the end.
  2. Read all the questions and write down the keywords before reading each text.

Advice for the IELTS listening Exam

  1. Review the questions before listening to the recordings.
  2. Make sure you can write the dates in the correct format.
  3. If you have trouble listening to the recordings, raise your hand and ask for help.
  4. Practice both British and American pronunciation, as some numbers and words are pronounced differently.

For the preparation for IELTS, you can also join IELTS coaching in Agra. Coaching is one of the best modes of preparation for the IELTS exam. You will be provided study material also. So that you can easily prepare for the IELTS exam.

MBA in Canada
career Education

MBA in Canada without work experience

Nowadays MBA in Canada programs without work experience is a hit amongst students. MBA programs without work experience have many advantages. Students don’t lose their learning momentum. After graduating they immediately enroll in an MBA program. They don’t lose their knowledge as they have not taken an education break. Secondly, it helps students to save time. Within five years they will be able to take undergraduate and postgraduate courses. They can scale to higher positions in a short span of time.
An MBA program helps you to build your business expertise. It enhances your credibility and adds weight to your resume/CV. A good and presentable resume increases your chances of employability.
If you wish to pursue an MBA program without work experience in Canada below are universities you can target-

1. New York Institute of Technology-
offers an MBA program. The program is AACSB accredited. The program equips students with leadership, organization, analytical, and decision-making skills to transform and upscale a business. The average starting salary of an MBA graduate is $84,580.

2. Rowe School of Business-
The university’s program offers practical, relevant, and experimental real-world-based learning. The university offers three types of MBA in Canada programs such as-
● Corporate Residency Program- The duration of the program is twenty-two months. The personalized feature of the program is leadership development coaching and an eight-month paid work term offer.
● MBA Financial Services-The program aims to develop skills that are necessary for a career in the financial industry.
● MBA(Leadership)- The program helps to build leadership and managerial skills required to lead an organization.

3. Goodman School of Business-
The program aims to provide necessary skills such as academic knowledge, real-world expertise, and confidence. These skills will make a difference in your professional life and will help you withstand the competition. The school offers both full-time and part-time MBA programs. The program requires a Management Bachelor’s Degree, a score of 550 in GMAT, a band of 6.5 in IELTS, and a score of 105 in TOEFL.

4. Vancouver Island University-
offers an MBA program. It is an intensive twenty-months program. The program includes integrated courses such as Management, Finance, Accounting, Research, and technology. The program also provides a four-month internship and an applied business project. The program requires a Bachelor’s degree in business or non-business discipline with an average score of B. The approximate cost of the program is $53,355.12 for international students.

5. The University of Windsor-
The duration of the program is sixteen months and prepares you for a business career. The highlights of the program are-
● Students gain real-world exposure through corporate experiential learning
● The program is taught by highly acclaimed and experienced faculty
● Students don’t require an undergraduate business degree or work experience to apply for this course
● Ninety-six percent of the students are employed within six months after the completion of the program
● $83,900 was the average starting salary of graduates in 2021
● The size of the class is fifty

Conclusion
Although, an MBA program without work experience helps you to save time, work experience has several benefits. Students are better adaptable to the corporate environment. They can handle the stress better and use it as a means to fulfill their goals. They have funds to sponsor their education and they will not fall into the trap of debt. Everything has two sides. You as a student must choose which path is meant for you.

Author Bio

Abhyank Srinet

Abhyank Srinet is a passionate digital entrepreneur who holds a Masters’s in Management
degree from ESCP Europe. He started his first company while he was still studying at ESCP,
and managed to scale it up by 400% in just 2 years.

Being a B-School Alumni, he recognized the need for a one-stop solution for B-School to get in
touch with schools and get their application queries resolved. This prompted him to create
MiM-Essay, is a one-of-a-kind portal with cutting-edge profile evaluation and school selection
algorithms, along with several avenues to stay informed about the latest B-School Updates