It has been assumed that SQL is a required but uncool method of collecting data from databases to feed into fancier methods of data manipulation like pandas and tidyverse. SQL is, in certain respects, an underrated skill in data science. SQL is a database technology that is used in all job roles in software development.
Businesses require at least a basic understanding of SQL from data analysts, data scientists, and especially product managers. The standard query language is necessary for data processing, analysis, and slicing. Learning some hints about SQL, the data language, will help you create better dashboards and analyses in the future. Small changes in SQL can have a significant impact, whether they are made in the writing of data quality checks or even the avoidance of aggregating averages.
SQL is the most effective data science foundation course to assist you in examining, filtering, and aggregating to acquire a complete knowledge of the data, even with the vast amounts of data being gathered or produced daily in the industries. By using SQL to slice and dice data, analysts can also find explorative patterns eventually, which frequently redefines the analysis population and variables to be relatively small.
Consequently, the first phase of analytics should be using SQL to extract insightful revelations from the data instead of moving enormous datasets to Python or R. Working with relational databases in the real world involves much more than just SELECT, JOIN, and ORDER BY operations.
In this article, you will go through six recommendations (plus one bonus tip) for using SQL for data science and combining it with other computer languages, such as Python and R, to improve the efficiency of your analytics work.
1. Missing Data/COALESCE() to recode NULL
The secret sauce is the COALESCE() function when recoding missing values. This function recodes NULL to the value specified in the second argument in such situations. In this example, NULL_VAR can be recoded to the character value “MISSING”.
2. Compute the cumulative frequency and running total
The cumulative frequency is calculated by adding every frequency out of a table of frequency distribution to the sum of its preceding. Due to the fact that all frequencies will now have previously been included in the prior total, the final result will constantly be equal to the average of all data.
3. Conditional WHERE clause
Choose a query with just a WHERE clause that demands a specific value, as in the name column that is supplied by a parameter. Therefore, in this instance, you would like the WHERE clause to be conditional, occasionally applying, and you also want to select all the database entries. Your first thought would be to just leave the parameter value blank. However, it would be clear if you put that to the test because returning no parameter value would result in no rows.
4. Lag() and Lead() operate on successive rows
Two of the most frequently utilised analytical functions in my day-to-day work were likely lag (looking at the previous row) and lead (looking at the next row). These two functions enable users to search several rows simultaneously without self-joining.
5. Integrate Python and R with SQL queries
The establishment of database connections using ODBC and JDBC is a need for integrating SQL queries within Python and R. The most straightforward approach to using a question in Python is to copy and paste it as a string and then call pandas. This assumes that we already linked Python and R to the database (); the approach works effectively as long as our queries are brief and finished without any alterations. What happens if our question has 1000 lines or needs to be updated frequently? In such cases, we might wish to read.sql files into Python or R directly.
6. Without self-joining, find the record(s) with the extreme values
For each unique ID, we are responsible for returning the row(s) with the highest NUM VAR value. A logical query would use ‘group by’ to determine the maximum value for each ID, followed by a ‘self join’ here on ID and the total value.
IBM created Structured Query Language, also known as SQL, in the 1970s as a query-oriented language for relational databases. It was developed using Relational Algebra, a cascading derivation from set theory and first-order logic. The popularity of SQL grew over time to the point where IBM was no longer the only company using it. It is used for data table pivoting and crossing by several well-used data analytics programmes, including R, SAS, and others.
The benefits of utilising SQL for data science may be summed up in two ways: how simple it is to use and how well it can help analysts understand the data sets. After all, every study, regardless of how complex, starts with the extraction and investigation of the data, which may involve structuring, cleaning, or crossing database tables. For instance, the R programming language includes a package called “sqldf” that enables the coding of SQL for the manipulation, crossover, and/or restructuring of Data Frames.
A Ph.D. or Master’s degree in statistics, computer science, or engineering is held by some data scientists. Any prospective data scientist can benefit from this educational background because it gives them a solid foundation and teaches them the fundamentals of Big Data and data scientist skills they need to be successful in their career. Some universities now provide specific programmes designed to meet the educational criteria for pursuing a career in data science. This has allowed students to concentrate on the subject they are most passionate about. If you want to make your career as a data scientist, start today by learning about the most fantastic SQL tricks. In addition to that, enrol in a data science foundation course by Great Learning that will encourage you to step forward towards career growth and success.
A Data Scientist can control, define, manipulate, create, and query the database using SQL commands. Many modern industries have equipped their products data management with NoSQL technology but, SQL remains the ideal choice for many business intelligence tools and in-office operations.
Machine learning and AI may dominate the tech headlines, but the most important skill in the data science industry is something much older – almost 50 years old, in fact! Despite its age, SQL is still the most important language for data work.
Data scientists and data engineers, and indeed anyone with SQL skills – can work within the database, running ML models to answer almost any business question.
Too soon for 2023 trends? Not at all! Based on what data has shown us over the past few years, we’re predicting what the 2023 inbound marketing trends will produce so you can stay ahead of your competition!
What Is Inbound Marketing?
Inbound marketing is a methodology that focuses on content creation to attract audiences and move them through your sales funnel. The goal is to create evergreen content that connects you to your customers and creates long-lasting relationships. For example, this blog is an example of an inbound marketing asset!
Useful written content, live-stream videos, and real-time messaging features are just a few of the inbound marketing trends for 2023. Is your business primed to get ahead – or fall behind?
Here are a few key points about inbound marketing:
- Inbound marketing strategy often relies heavily on search engine optimization (SEO) to put your content at the top of the search results.
- Outbound marketing efforts, such as paid ads, email outreach, and cold calling, are all part of a valid marketing strategy. They are different, though, and often cost more money.
- Inbound marketing relies heavily on customer data, social media marketing, and search engines to place the right content in front of your audience.
The hottest inbound marketing trends involve interactive content, social media platforms, and reimagining the customer experience to become something truly incredible.
Ready to see the hottest inbound marketing trends in 2023?
1. Short-Form Video Content
Short-form video content originally gained popularity among younger crowds through apps like Vine and Instagram. Today, quick video snippets are thriving in all age groups and demographics on platforms like TikTok, Instagram, YouTube, and Facebook. If you’re not using video platforms in your 2023 inbound marketing strategy, you will miss out on a massive portion of your potential target audience – no matter what industry you’re in.
Video content isn’t just for fashion brands and social activist groups. Lawyers, dentists, and HVAC companies are now using video to promote their services. Video marketing is a key part of the inbound marketing strategies for many companies in 2023 – make sure it’s part of yours.
There are three main places to focus your inbound marketing efforts for video content:
- Instagram Reels or IGTV
- YouTube Shorts
Video content produces the 2nd highest ROI for B2C brands.
To really win in this space, keep these three video marketing statistics in mind:
- Landing pages with video content convert 86% more often.
- 85% of Facebook videos are watched without sound.
- 69% of people prefer video over text when learning about a product or service.
2. Influencer + Social Media Marketing
Social media marketing through influencers is known to create some of the highest ROI for B2C brands.
Inbound marketing using interactive content in a marketing campaign directed at the followers created by someone else is a great strategy.
Why Influencer Marketing Works
Brand awareness through video content is a strong way to reach your target audience. Since we know 69% of people want to learn about new products using video, it makes sense to pair video marketing with the influencers your target audience already follows and trusts.
Marketing campaigns can spend a lot of money identifying and targeting the best audience to generate relevant traffic. Using an influencer makes this easy because they already have organic traffic produced at their expense. Instead of finding the right audience, you only have to find the right influencer.
Consumer behavior on social media is different than on a search engine results page. Social media focuses on interactive content through engagement. Likes, shares, comments, and follows are all part of the way people use social media. This makes it an ideal way to test how customers interact with your brand and services.
What size influencer should you choose?
Here are the tiers of influencers and their effectiveness as ranked by fashion, cosmetics, and luxury marketers in Europe and the US:
- Micro Influencers (10K-100K followers) – 45.8% agreed these were the most effective.
- Macro Influencers (101K-500K) – 33.6% thought these were the most effective.
- Mega Influencers (501K-1.5M) – 9.3% said these were the most effective.
- Celebrity Influencers (1.5M+) – 11.3% reported these were the most effective.
As you can see, influencer size doesn’t necessarily translate to influencer effectiveness. So, when you launch an influencer marketing campaign, you should monitor your marketing performance carefully.
The best thing to do is to run multiple influencer marketing campaigns using influencers with different sizes of audiences. Compare the results to see which size of audience produces the best return for your inbound marketing spend.
3. Podcasts & AudioBooks
Video content is not the only form of interactive content available for marketing leaders. Audio, such as podcasts, talk shows, and even audiobooks, is a viable way of creating inbound traffic.
Traditional advertising relied heavily on audio. Radio ads were common and they were used to increase brand awareness across towns, cities, and even larger areas.
Podcasts could be a powerful inbound methodology for brands whose focus is on educating consumers, reaching out to a slightly more mature audience, and trying to increase audience engagement.
On that note, if you’re looking for a swanky, new digital marketing podcast to add to your lineup check out TheeDigital’s GrowthCast on Spotify or YouTube to learn about SEO, custom web design, PPC, and other inbound marketing tools!!
Here are some podcast statistics that show the relevance of this marketing strategy:
- 66% of people prefer podcasts over TV.
- 58% prefer podcasts over social media
- 96% like podcasts more than newspapers
- 74% of people listen to podcasts to learn new things
So, if your marketing funnel includes a learning stage where the goal is to engage customers and help them learn more, then podcasts could be a great marketing technology to reach those customers.
4. Chat Bots & Messaging Apps
One incredibly useful feature that is – for some reason – vastly underutilized is the use of chat bots. We live in an age of instant gratification. If you live in a major city, it’s likely that if you order something online in the morning, by nightfall, it’ll be on your doorstep.
Your business is competing with those expectations and that level of customer satisfaction. Even if you just sell services, you need to be able to offer your customers instant answers to their questions – or they’ll find it somewhere else!
Consider adding a chat feature to your website. This floating invitation should welcome website users to get custom and useful answers to their questions. Make sure when you set your automated responses up, you’re thinking about user intent. The last thing you want is to frustrate your potential customer before actually speaking to them.
HubSpot has a free chat feature that you can easily set up on your website. This platform is a full customer relationship management tool – and one that could help your business improve its operational efficiency and customer communication. If you don’t already use a CRM or need to upgrade to one that works for your growing business, contact us. We are a HubSpot certified marketing agency, meaning we can guide you to the tools that will best suit your business.
5. Evergreen Content is King
Creating valuable content has been one of the key inbound marketing trends for the past 25 years and it will remain that way for a long time to come. But what is “evergreen content”?
Evergreen content refers to the lifespan and lasting usefulness of a piece of content. For example, this blog post as a concept is considered evergreen content; however, since we do update it every year to keep up with the new inbound marketing trends, one could argue that it’s not technically evergreen. By default, evergreen content should be rare, “set it and forget it” assets that provide value to consumers for an extended period of time.
Wondering why content and inbound marketing is so powerful? Here are three reasons why content may always be king:
- Paid media, email marketing, and funding a sales team are all expensive and their costs rise over time. Inbound marketing through interactive content can be much less expensive, and thus more cost-efficient.
- Using artificial intelligence to identify valuable search queries and target them for lead generation makes inbound marketing through content creation even more effective.
- Social media vastly increases both the reach and engagement with new content. Consumers can interact with their brands and share their favorite products easier than ever before.
Best Types of Content Marketing:
- Blog Posts/Short Articles – 93%
- Email Marketing – 77%
- Case Studies -68%
- Videos (pre-produced) – 68%
- Virtual Events/Webinars/Online Courses – 67%
- Infographics/Charts/Photos – 65%
- Ebooks/Guides – 54%
- White Papers – 47%
- In-Person Events – 42%
- Long-form Text (e.g., articles 3,000+ words) – 32%
- Videos (livestreaming content) – 29%
- Research Reports – 28%
- Podcasts – 26%
These marketing statistics show the variety and amount of content being created. Companies with a genuine commitment to content marketing are investing in high-quality content every single week.
Content is everything
One way to think of inbound marketing is to realize content is everything and everything is content. Your company newsletter could be just as valuable as your influencer marketing if it used correctly. Every blog post is an opportunity for lead generation. Email marketing isn’t just a cold writing exercise. It’s an opportunity to create content that can be an integrated part of your marketing plan.
6. Mobile Apps
People use mobile devices for loads of things. Directions to unknown places, scheduling appointments, setting reminders, and making purchases all happen on phones and tablets every day.
Heavy mobile usage is an opportunity for marketing content, but it’s also a barrier. Many website owners don’t create mobile sites. Instead, they rely on “mobile-friendly” sites and hope for the best.
There is a better way to reach customers on mobile devices: build a mobile app.
Here’s why you should build a mobile app as soon as possible:
- You can use your mobile app to deliver much greater personalization because your app will collect more data about your customers. Applying machine learning to this data may increase the ability to generate leads from customers.
- Push notifications based on customer data are a much better form of interactive content than an email message. These notifications are a great way of reaching customers without being too intrusive.
- Apps have many more options than websites, such as being able to work offline, connect to phone functions, and utilize more branding alternatives.
If you don’t already have an app, now is the time to start building one.
7. Marketing Automation
Marketing is the act of reaching out to customers and sales is the art of closing the deal. One of the more powerful inbound marketing trends is the shift to bring marketing and sales together. This can be done using newsletter campaigns or chat flows.
An effective strategy is to bring marketing and sales together to reach customers and close the deal at the same time. Marketing automation brings these two functions together.
How does this work?
- Decide what you are doing and which tasks can be automated.
- Define your target audience as clearly as possible.
- Determine the best automated tool for your goals.
- Delegate and distribute work amongst your team members.
- Describe your goals and measure your progress.
Artificial intelligence and automation combine to form one of the best inbound marketing trends of 2023. They are a force multiplier for your marketing team.
One of the most effective ways to automate your marketing workload is to leverage the use of a powerful CRM like HubSpot. You can set up powerful workflows for your team and your customers that act in the background on behalf of your company. Set up custom actions like an email open that triggers events like sending a follow-up email if the reader does not take the desired action.
In this way, you can actively engage with your customers without you or your team having to do the legwork every time. If you need help setting up a CRM or marketing automation tool, reach out to our digital marketing agency team. We’ll be happy to help you decide which type of marketing automation platform suits your business!
8. Specialist Roles
One of the inbound marketing trends that will impact companies is the rise in specialist jobs. Machine learning and the growth in customer numbers and data make the need for specialized marketing teams more acute than ever.
Here are some examples of digital marketing jobs that didn’t exist ten years ago:
- Chief Listening Officer – This person monitors the communication with customers across all channels, especially social media. Their reports reveal the effectiveness of the company’s marketing campaign.
- SEO Specialist – Having a person dedicated to just SEO is a new change in the job market. Yet the data available and the increasing competition for ranking invaluable Google search results make this an important role.
- UX Designer – Customer experience has become one of the hot marketing trends. The idea is to delight customers during every interaction with the company. A dedicated designer makes this more possible.
When you view your company, what is the next hire you could make to unlock progress in your marketing strategies?
While some companies are keeping their marketing in-house, most small to mid-size businesses are outsourcing their marketing efforts to a designated digital marketing agency. This inbound marketing trend is growing in popularity due to its economic and practical usefulness.
With this strategy, there’s no need to hire one marketing specialist or a full marketing department! You get the resources of a full team of specialists at a fraction of the cost. Plus, most quality marketing agencies don’t force you into a contract – so if you’re unhappy with the results, you can shift gears and find another agency!
Final Word: Inbound Marketing Trends 2023
The most expansive trends are inbound marketing automation, influencer marketing, and increasing personalization through the use of data. Now is the time to change your marketing strategies and team makeup to make the most of these changes and build more sales in 2023.
Imagine you’re getting dressed for a job interview. Would you scan your wardrobe and choose the perfectly pressed outfit or the wrinkled shirt and pants that’s been soaking in your dirty hamper? You’d likely choose clean clothes because you want to make the best impression possible. And while we don’t judge – other people do. The same rule applies in the digital realm: you want to represent your brand in a way that is modern and clean. Let’s look at the benefits of regularly updating a website and how it could impact how people perceive your brand!
Web Design: Keepin’ It Fresh
Your business is important to you – and you probably want it to be important to other people too. An outdated or hard-to-navigate website can turn clients off before they even know who you are. If your website looks or feels outdated, your prospects will turn away and not look back. So, how do you instantly captivate potential customers? Easy: keep your website up-to-date by using safe web practices and custom web design!
The top 6 things to focus on when updating a website are:
- Updating Your Website Security
- Boosting Your SEO
- Keeping Up with Technology
- Keeping Your Content Fresh
- Improving Loading Speed
- Updating Your Website Design
Securing Your Website
Security should be one of the top priorities for businesses both large and small. We hear all too often about large companies that get hacked, compromising information such as clients’ credit cards or social security numbers. This leads to a lack of trust and also hurts the business – clients may choose to go to their competitors for fear that their information might be compromised again.
Lock it Down with SSL
SSL, or Secure Sockets Layer, is a secure form of transporting information from a server to a browser.
One of the top reasons websites get hacked is because of the vulnerability in the framework and platform on which their website is built. WordPress is not only one of the easiest platforms to use, but it is one of the most secure sites for your business to be built on.
New releases come out every few months for WordPress, and the software is easy to update to the latest version. There are security features built into practically every new release of WordPress. They spot vulnerabilities and improve their software before the issues affect your website. Websites that stay on older versions of WordPress are more likely to get hacked, as hackers can find out what WordPress version your website is on and worm their way in through backdoor portals.
Be sure that the company you choose to build and/or host your website holds the security of your website in high regard. Your security should be their top priority. Even when using a secure website platform, the backend configuration of your website can play a key role in the security of your website. A poor backend configuration can lead to security breaches.
It’s important for your website hosting company to be aware of possible security issues and have a plan in place to protect your site against them. Ask your hosting firm how often they update the version of WordPress your site is on or the plugins within it – the best firms offer a plan where they will update them on a quarterly basis to ensure your site is secured often. See how often they backup all the data on your website. Ideally, they will do so daily, so if there is a breach or an issue that takes your website down, they can quickly restore to the working version from the previous day.
Let’s say you’ve got a goal of working out to get toned up. You visit the gym 8 times over the course of 2 weeks and feel accomplished. Do you stop there? If you’re dedicated to your goal: you shouldn’t.
The same principle applies to SEO. If you are truly dedicated to landing top placement for specific keywords and content, you need to keep putting in the effort!
Plus, companies like Google are always changing their algorithms. The best way of staying ahead of these updates is by regularly updating your website content. This shows Google that you are a reputable source which will result in higher rankings and more visitors to your site.
Stay Ahead of Tech Trends
Updating a website regularly is also important if you want to keep up with technology. Technology is always changing and you want to make sure your website is changing with it. Doing so will give your users the best experience which will make them want to visit your site more frequently.
Keep Your Website Content Fresh
Keeping your website’s content updated can help your business in a number of ways.
Better Content Gives You More Traffic
Keeping the content up to date on your site helps build trust between you and your customers. Most likely, customers rely on your site for useful information on whatever market you are in.
Updated information also helps build domain authority. Domain authority, briefly explained, is how much of an authority on a particular subject your website is. For example, Wikipedia.org has one of the highest Domain authorities out there, because its content is always well researched and reviewed by editors – plus you’re not distracted by unsightly or unrelated ads. Google holds this in high regard when trying to match search inquiries with useful and relevant information.
Have you ever visited a website whose copyright is 2014 and the latest blog post is years old as well? Does it make you wonder if they’re still in business, or if they still service your area? Having outdated content on your site, mentioning things like an old location of your business or not-modern technology, can be perceived by your potential customers that your business doesn’t keep up with the latest trends. Anytime a customer reads content on your site that makes them go “wait, I don’t understand that” or “wait, that’s not right”, you’re hurting your credibility.
Keyword Content Strategy
Another place to update your website is your keywords. Having pages on your website that speak about a specific topic is only useful if the keyword(s) are mentioned. For example, if your company provides A/C Repair, then you should have a page on your website dedicated to A/C Repair. Businesses can also use city-specific pages to help them get found in particular city markets, such as Raleigh, Durham, or Cary, NC.
It’s important to keep the keywords on your website fresh as well as the content. Perhaps you’ve expanded into another city in the past few years, or are selling a new product or service. If you don’t update your keyword focus, you’ll continue to get traffic for your first city and service, but not for your new ones.
Improving Page Load Speed
It’s no secret that people don’t want to wait for information. When they log onto a site, they want to get their information quickly. If your site takes too long, they’ll find one that is quicker.
Updating a website regularly should also improve loading speed. Website updates that use new technologies and cleaner code can lower your website’s bounce rate. This can also improve your Google ranking.
Updating Your Website Design
Many businesses focus only on content and internet marketing but fail to address the design and navigation of their website. Some of the things to avoid on your website include difficult navigation, colors that are either too boring or far too obnoxious, and unnecessarily long customer contact forms. All of these things can lead to a website that steers customers away even if your content is top-notch.
Mobile-Friendly Web Design
60% of web traffic now comes from mobile devices like iPhones, iPads, Android Phones, and Tablets. This means that if your website is not mobile-friendly and easy to view on a smaller screen, you could be missing out on over half of your potential customers. It’s that simple!
Keep the Target Market in Mind
A website’s design should focus around the needs of the target customer. This means providing easily accessible, engaging content that the ideal customer within your target market will find useful. It also means that the website is ultimately focused around converting those visitors into customers. Your target market may change over time as you expand your business, hire new employees, or invest in new tools, so be sure you’re adapting the content of your website accordingly.
Final Word on Updating a Website
We are driven by wanting to have the latest and greatest. We like for things to be new, refreshing and up to date. If this is how our culture is driven, why should your website be out of date and stale?
Need help keeping your website secure and up to date?
Whether you’re brand new to search engine optimization or a seasoned SEO expert, there’s always new information on how to elevate your website continually. Trying to find the best sources of information, trends, and tips on improving visibility and increasing your leads can be tricky, so to help you out, we’ve listed our top SEO blogs.
This blog was founded in 2002 and is the official blog of Google. You can get all of the latest updates, news, and exclusive reports from Google. While you’re on the site, you check out tips and techniques to boost your website’s organic rankings.
The SEMRush blog is a favorite due to its vast collection of SEO articles that can help you understand the ins and outs of SEO. You can find useful information about content strategy, content marketing, SEP, SEM, PPC, and more.
Digital marketing changes FAST, and it can almost feel impossible to keep up. Fortunately, Search Engine Land makes it a little easier. They’re known as the 24/7 news source with the latest trends, feature announcements, and breaking stories related to digital marketing. The editorial news staff provides great on-going information and news, but you’ll also find contributions from the leading names in digital marketing.
Founded by Rand Fishkin and Gillian Muessig in 2004, Moz Blog is an excellent source of information for multiple aspects of online marketing, but their main focus is SEO. Their blog does feature news, but their articles tend to be more focused on how-to’s and resources, like cheat sheets on improving local SEO.
Known for their comprehensive backlinks index, the Ahrefs blog offers useful information on technical SEO, like improving page speed. They don’t leave out the front end aspects of SEO, though, you’ll still find plenty of articles on topics like keyword research and link building.
Search engine watch has been writing about technical SEO since the earliest web searching software came out. That being said, they still cover other topics related to content marketing, social media, and ecommerce. Their site is organized to make it pretty easy to find the subject you’re looking for, whether you want to find articles on Google algorithm updates or using social media to improve your SEO.
With news, guides, and how-tos dedicated to SEO and online marketing, Search Engine Journal has a good blend of in-depth articles geared toward beginners and business owners who are just starting to make inroads on SEO and some more advanced topics geared to digital marketing professionals.
Search Engine Roundtable is a curated source of some of the most interesting and important threads in search engine marketing forums. If you’re interested in keeping up with the conversation and news happening behind the scenes, you’ll want to spend some time here.
If you have a WordPress website, you probably know about Yoast – the free SEO software that makes it easy to optimize your pages. While the software gives you a foundation, their blog helps you build on your SEO by sharing helpful information about both Technical and Content SEO, plus how to read analytics, optimize your ecommerce site, and make the most out of WordPress. While there’s useful information for everyone, Yoast is specifically geared for beginners or those who may not have a strong SEO foundation.
The content and layout may seem similar to Search Engine Land because this is the sister site. Marketing Land is an excellent source to learn about marketing trends, find out about breaking stories, and hear feature announcements, and all positioned explicitly for digital marketing.
This blog is 100 percent SEO, so if you’re looking for anything technical, content-based, or updates to Google, you’ll probably find it here. Their articles are deep dives into specific topics, and while they have how-tos and stuff for beginners, they also have a lot of next-level information.
With tips for professional digital marketers plus guides for SEO and content marketing for beginners through advanced users, The Raven Blog covers a broad spectrum of information and is valuable to just about anyone. Plus, the articles are comprehensive and informative without being overly long or filled with technical jargon.
If you’ve got great content, but it’s not turning into great search engine results, check out Backlinko. With actionable SEO and content marketing advice, the information is functional, easy to understand, implement, and effective. While beginners will find it highly useful, this blog is more geared toward people with a next-level knowledge of SEO and digital marketing professionals who need more advanced strategies.
HubSpot has created a platform that allows businesses to manage marketing and sales automation and customer service in one convenient location. Their blog reflects this by containing tons of information on how to increase sales, inbound marketing solutions, and ensuring customers’ success. In addition to articles, their blog is a great source for resources like blog post templates, checklists, cheat sheets, and more, making them popular for beginners and advanced SEO professionals.
Founded in 1997, ClickZ has been a source of the latest news and information about digital marketing technology trends and next-level information to experienced marketing professionals and business leaders. Here, you’ll find articles, webinars, and in-depth reports to learn more about how changes and innovations in the tech world change how marketing is done.
While ClickZ is for the more advanced marketing professional, WPbeginner is, like their name suggests, specially designed for beginners. With WordPress tutorials to help you learn the basics like embedding YouTube videos and keeping your site secure, most of the information you need starting your own WordPress website will be found here.
You probably know GoDaddy as the domain registrar and website hosting company with the slightly scandalous advertising, but their blog is a useful resource for business and marketing information and tips, especially if you’re looking for beginner or intermediate-level information.
Local Search Forum lets you join the conversation, get personal advice, and gain different perspectives about all types of topics related to making Google work for you, improving Google My Business Listings, and other local SEO strategies.
Digital marketing relies on technology, so when technology updates or trends come in or go out, it changes what works and what doesn’t in marketing. Chief Marketing Technology dives into how marketing changes due to tech and how tech and data can be used to improve marketing strategies.
Like Shopify and Woocommerce, Bigcommerce is an ecommerce blog that is specifically targeted to ecommerce businesses. They tend to have more intermediate and advanced articles than their main competitors and articles related to using and leveraging the platform to get the best results.
The ecommerce platform Shopify was once explicitly designed for small businesses to build an ecommerce store easily and without the need for in-depth knowledge of web design and development. While large ecommerce companies are turning to Shopify for their platform, Shopify’s blog hasn’t forgotten their roots. It’s still geared towards small businesses who are starting out or trying to scale, so you’ll find plenty of information about ecommerce SEO alongside accounting software tools and fulfillment services and how to make the most out of the Shopify platform.
Like Shopify, WooCommerce is an ecommerce platform, specifically, a plugin for WordPress that provides ecommerce functionality. In keeping with this, they offer information and tips on everything related to running an ecommerce business, including ecommerce marketing, shipping, security, and of course, how to use WooCommerce to increase sales and improve operations.
If your website is built on the Magento ecommerce platform, the Magento blog is where you need to go to find information on how to get the most out of your website. Magento tends to be used by larger businesses; much of their information is either positioned to be about how to best use the platform or to solve problems larger businesses tend to face.
Looking for Personalized Search Engine Optimization Assistance from a Professional SEO Agency?
If you’re interested in the DIY side of marketing your business and maintaining your website, these blogs provide a fountain of information and inspiration for users at every level from beginner to advanced.
However, if you don’t have the time or feel overwhelmed by digging through countless blogs to learn the information you need, don’t try to do this alone!
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Technology changes fast, and website design trends are no different. Design elements and website features that were once modern and innovative may have become tired, overdone, and cliched in recent years. The last thing you want as people arrive at your site is to lose conversion because your website looks outdated or ignores critical web standards.
Fortunately, our award-winning web design agency keeps up with all the latest website design trends to create highly functional, easy-to-use websites that perform well and look fantastic. We want to share some of the latest innovations, digital technology trends, standards, and forecasts for 2023.
30 Website Design Trends and Standards for 2023 and Predictions for the Next Year
There will always be aspects of web design that are never going away – user-friendly navigation, data security, and fast load times should just be a given on your website. However, you can keep your site at the forefront of design and search engines by adding some of these innovative website features and elements that promise to be hot for 2023.
1. They See Me Scrollin’
Parallax scrolling is a rather popular web effect used to make sections of a web page more dynamic. It’s most often used in full-width applications along with image, video, or texture imagery that adds depth to a page. As the user scrolls past the image or video, the scrolling behavior makes it seem as though the image is placed behind the neighboring sections. This subtle behavior makes the content more engaging.
2. Website Load Time and Page Speed Are King
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.
Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!
Website performance has a direct impact on a company’s bottom line. According to data collected during a study, Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%.
You might have heard the term “location, location, location” from your real estate agent when looking for investment properties. At TheeDigital, we focus on “conversion, conversion, conversions.” Website loading times are a standard metric we look at to ensure a good user experience.
You may have heard or read the term “above the fold” and “below the fold” regarding website design. When you look at your website, it might not be obvious that there is a fold. Believe it or not, your website does have a fold, and being aware of it is important when it comes to where you place content. We will show you how to determine where your website’s fold is and how that can be useful when creating a knockout website.
What does above the fold mean?
The phrase “above the fold” comes from the newspaper industry. The fold is the separation between the upper and lower half of the newspaper. Newspapers are displayed to customers folded so that only the top half of the front page is visible. The most important or eye-catching stories and photos are often displayed above this fold to increase sales.
When it comes to websites, you can use the same concept, but it’s all about being “above the fold” or “above the scroll”.
Above the fold or above the scroll includes the contents of the webpage that can be seen without scrolling. Think about your typical screen. A default screen resolution will display approximately 600 pixels. After that, the user needs to scroll down to see the rest of the content. Everything within that initial 600 pixels is considered above the fold. The big question is, will your visitors scroll down past that initial content?
You’re taking a gamble to assume that your website visitors will want to continue scrolling to get to the good stuff. You will have to give the user enough content above the fold to make them want to continue reading. If not, they’re not only going to stop scrolling, but there’s a good chance they’ll find another site that gives them what they need above the fold to encourage them to continue scrolling and seeing the rest of the webpage.
With all of the advancements in responsive website design and computer sizes, different users’ fold on different machines is seldom the same. Regardless of the screen size, we design all of our sites to consider the fold.
Note: Below is common breakpoints for screen sizes. Knowing these can help you when testing your website and identifying what content appears above the fold.
Standard Website Resolutions For Mobile screens:
Standard Website Resolutions For Tablet Screens:
Standard Website Resolutions For Laptop Screens:
Using heat maps is a great way to help you determine where on average, the above the fold section is located for your webpage based on the specific site visitors your website attracts.
Using Heat Maps to Find Your Website Fold
Heatmap tools collect data from real-life visitors and display the results in various colours. In our example image, dark red showcases the most viewed section of the webpage, yellow for the less viewed sections, and light green for the least viewed sections.
Heatmaps can track where users are clicking or tapping on your website. They can show where visitors have moved their mouse on the screen. This data can be used with analytics to determine how often and how long users interact with each section on your webpage.
Scroll heat maps are the ones you’ll want to use to determine where the fold on your website is. They track how far each visitor to your site scrolls down while looking at your page.
Once you have your scroll heatmap set up and running for a few days, you can get an idea of where your visitors are spending their time on your webpage and where they begin scrolling. This data will inform you where the fold on your page is. It may be as little as 1/2, 1/3, or even 1/4 of your entire web page’s length. With this knowledge you can begin to analyze what content you have appearing above the fold and if it should be tweaked.
Content to Include Above the Scroll
When it comes to your webpage, there are several items you’ll want to include above the fold. The choices you make can increase your chance of visitors staying on your website and hopefully doing business with you.
Here are some things to consider including above the fold:
Your Brand Logo
You want people to recognize your brand by your logo. Having it displayed above the fold lets visitors know exactly what website they’re on before reading the text or searching for something.
Unique Selling Proposition (USP)
Your unique selling proposition is what sets you apart from the rest. It will immediately show visitors what you’re offering and how they’ll benefit from further exploring your page. You’ll also want to include some explainer copy to briefly explain what your product or service does and why people would want it.
Simple Intuitive Navigation
If this is someone’s first time on your site, you’ll want to provide simple intuitive navigation that will allow them to further explore your site. This tool should be easy to use.
People don’t want to go crazy to learn how to contact you. Providing a telephone number or email address above the fold is an easy way for people to discover how to contact you. It doesn’t need to scream at them when they’re on the site. It just needs to be there.
Call to Action
Some people say this is a must, while others say it doesn’t have to exist. So, the choice is ultimately yours. But, if you include a call to action above the scroll, people have a clear idea of what you’re offering. It’s clear and to the point. Placing it below the fold assumes that visitors will continue to scroll down and hopefully see it.
Placing your Content on the Web Page
Now that you know what to include above the fold, you want to place it correctly. Studies have shown that 80% of time spent on a site is spent above the fold. As visitors scroll further down the page, their attention span shortens, and they lose interest resulting in lower time on site and higher bounce rates.
With that being said, you should place your most important information in the upper half of the page above your website fold. Use the section of the web page that get the most views to position your creative and compelling call to action.
If you’re losing traffic and failing to keep your website visitor’s attention, it could be because your “above the fold” content isn’t catchy enough. Always focus on creating compelling and relevant content without cramming too much information into one section. Take advantage of the data gathered from visitors behaviour and use this knowledge to assess the proper locations on your web page to place your call to action. Don’t forget to include your contact information and a handy navigation tool to help your visitors.
With evolving technologies, algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming. You can increase visibility and organic traffic through SEO. Build a brand with just your social media presence. Sell more with a well-managed PPC campaign. But, how do you know what to focus on?
The trick is in the adage: work smarter, not harder. Our digital marketing agency has to stay on top of current and future trends – so we’ve done the heavy lifting and research for you. As we move towards 2023, here are some digital marketing trends we’re keeping an eye on.
The Latest Digital Marketing Trends for 2023
1. Data Collection
Going into 2023, businesses are expected to be more proactive in gathering data through different practices. Forms are one way to find out information about your customers that could support your sales funnel or even influence your next business decision. Even the most basic forms gather valuable information that can help you turn browsers into buyers.
If you use a CRM like HubSpot, you can input customer data like their name, email address, and phone number, then add them to your mailing list or keep tabs on their user activity when they visit your site. This will help your sales team better assess where the website user is in terms of their buyer journey.
Are You Looking to Ramp Up Your Pay-Per-Click Campaigns?
In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. But with new Pay-Per-Click (PPC) trends emerging all the time, it can be hard to know which ones are worth paying attention to.
Not sure where to start? Read on for 17 trending PPC strategies you should use in 2023 and beyond.
1. PPC Automation
PPC automation has emerged as a powerful way to improve campaign performance. Companies like Google have invested huge amounts into fleshing out their automation options.
To make the most of PPC automation, you need to help the algorithms work to your benefit and assist the machines with their learning. Set up accurate and effective conversion tracking and write good ad copy. Make sure you identify target audiences and keywords.
Pass a lot of the work to the machines and save yourself time and money. Even though you’re automating a lot of the work, you don’t want to be completely hands-off. There have been improvements, but not every option is good for your business. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.
2. Artificial Intelligence
By 2030, artificial intelligence is expected to have a major impact on the world. By implementing AI in your PPC campaign you can predict future ad CTRs, identify the bids that will get the most traffic, and analyze a customer’s likelihood of converting. By learning your audience’s behavior, you can create more targeted ads to help your PPC campaigns.
3. Evolution of Smart Bidding
Smart Bidding is a machine learning-controlled automated bidding system. It uses machine learning to optimize conversions and conversion values in auctions. Some examples include Enhanced Cost-Per-Click (CPC), Target Cost-Per-Acquisition (CPA), and Target Return on Advertising Spend (ROAS).
As we move into 2023, smart bidding is only going to become more powerful, and strategies utilizing it are set to become more prevalent. We could actually see manual bidding become a relic of the past! This won’t be a bad thing, as it will allow marketers to focus on areas like analytics and strategy.
4. Amazon’s Emergence into Paid Advertising
While Google and Facebook still dominate paid advertising, Amazon is nipping at their heels. They are now the third-largest and fastest-growing advertiser. Amazon ads are displayed on and off of Amazon, which has skyrocketed its popularity with online retailers.
The other reason they’ve grown in popularity? Buyer intent. It’s the largest advantage they have over Facebook and Google.
Facebook and Google give access to the largest audiences but users aren’t usually looking to buy something. When compared to Amazon’s perceived buyer intent, this could mean lower conversion rates on these platforms. This means you could be spending more for less.
5. Going Social
Around 70% of people check at least one social media platform a month and these numbers are growing. If you are ignoring social media in your PPC strategies, you are missing out.
Most people are checking platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest daily. Many of these demographics are on multiple platforms, especially younger people.
This means that PPC marketers will be focusing on ads for social media platforms. Since most people use several social media platforms, you’ll want to cash in on this multi-platform trend. Facebook and Google are still the bread and butter of paid advertising but you should look to expand your horizons in 2023.
6. Audience Targeting
One of the latest features of Google Ads is the ability to add target audiences. This narrows down who you want to see your ads. Taking advantage of this feature allows you to get the most out of your ad budget.
Audience targeting allows you to specify things like the age group or household income that your product is targeted at. You can even set ad preferences to exclude audiences that you don’t think your service appeals to. For instance, if you sell fine jewelry, you might exclude people with incomes less than $100,000 per year because they will be less likely to spend big bucks on a necklace or earrings.
The latest Google Ads updates also gave advertisers the ability to layer audiences on top of each other. This means you can use keyword targeting and demographic targeting together to create extremely relevant ads.
7. Ads Data Hub
Ads Data Hub will provide a more comprehensive reporting and measurement to help clients understand how effective their ads are across screens. This is helpful because Google announced that it will no longer allow third-party pixel tracking on YouTube because of security concerns.
8. Bumper Video Ads
When it comes to mobile content, video is king and it will continue dominating the market in 2023. In fact, search engine marketers without video experience are finding themselves behind those who do. Video ads are great for business reach, and aesthetic appeal and are relatively low cost.
With the recent introduction of the bumper machine from YouTube, Google’s latest video marketing tool, you can turn videos that are shorter than 90 seconds into a variety of bumper ads ready for display on the YouTube network.
Platforms are going to encourage advertisers to adapt to things like Google’s vertical video ads. Even if you don’t want to pay for video advertising, YouTube or similar video hosting sites are an excellent target for your search campaigns.
9. The Rise of Voice Search
Smart homes and personal assistant speakers such as Cortana, Siri, and Alexa have taken off in a big way.
Paid voice search advertising hasn’t yet made it to the mainstream, but due to a rise in technological changes, it’s nearly certain we will see these advancements start to emerge soon. Until then, you can get ahead with some preparation strategies.
One good strategy to get ahead of the game is to adopt a more conversational tone on your website. People are more conversational when making voice searches, so it will improve your chances of a hit. Updating FAQ pages on your website by using ‘long-tail’ keywords is another way to set yourself up for voice search success.
10. A Surge in Visual Searching
Visual search works by using a picture as the search query as opposed to text. For example, you take a picture of a vase you like and the visual search will output links to buy it. People want results faster than ever and visual search helps people get exactly what they want faster than typing in something like “blue vase with painted white flowers”.
Check out Bing’s visual search when we took a picture of a member of TheeTeam’s glasses:
We have already seen Pinterest and Instagram launch products in the visual search arena. Amazon has also shown the value of visual search by partnering with Snapchat.
To stay ahead of this trend, create a photo catalog of your products and services. Add metadata to the images to make sure they are categorized correctly by search engines. For example, a photo of a jade green vase would have alt text like, “small jade green vase.”
11. Collaborative Filtering
Collaborative filtering is a grouping system that groups users by shared tastes or preferences. If Bob has similar reactions to content as Sue, it is likely they could have other similar tastes. Filtering can be based on almost anything from age, interests, locations, and more to guide them to content that would appeal most.
You can see this when you Google something abroad. While Google will normally send you to google.com, if you are on vacation in the United Kingdom you will instead see google.co.uk. Google does this by checking your IP address when you search.
Collaborative filtering goes further, tailoring your content to your recent likes, browsing history, or trending topics. This allows websites to remain interesting, new, and relevant to individual users.
At its simplest, remarketing is tracking and displaying ads to users once they leave your site. It can be very targeted and personalized, making it a very effective marketing tactic. Showing people ads for things they’ve shopped for in the past, whether they actually made a purchase, tends to result in higher conversions.
Remarketing is about keeping your brand in people’s minds. Things have moved on from trying to appeal to people who are not ready to buy. The focus should be on finding out where your potential customers are in the buying cycle. Then create personalized, targeted ads that will help them decide to convert.
13. SEO and PPC Integration
PPC and search engine optimization go hand in hand. You’ll see better results when you integrate your SEO and PPC campaigns. This is a universal fact that will continue to be true in 2023 and beyond.
A good way to sync up your PPC and SEO is to analyze your top-performing ad copy. Create your content and blog posts based on that copy to boost your ranking.
You can use long-tail terms not only to boost your rankings but also in paid search bidding strategies. SEO and PPC integration allow you to target competitor’s keywords by looking at the PPC Auctions Insights Reports and more.
14. Bing, The Little Search Engine That Could
Bing is back! With its revitalized focus on ad inventory, data, and audience targeting capability, Bing has become a sleeping giant. Recently, Bing Ads rebranded itself as Microsoft Advertising. The latest numbers, as of September 2019, show that 1.3 billion people use Bing worldwide each month. In 2023, ignoring Bing could cost you money.
15. YouTube Masthead on TV Screens
YouTube racks up more than 250 million hours of watch time per day on TV, making it the fastest-growing screen for YouTube. The YouTube Masthead is a digital billboard placed on YouTube’s homepage for 24 hours, on TV screens. This allows advertisers to reach a wider audience. The Masthead will autoplay after a few seconds on all compatible devices.
16. Smart Segmentation and Google AdMob
Mobile apps are expected to generate up to $935 billion by 2023 via paid downloads and in-app advertising. Smart segmentation was launched in 2019 and allows gaming app developers to generate revenue from non-spending players. It uses machine learning to segment users based on the likelihood of them spending money within the app.
17. Alternative PPC Programs
While Facebook and Google have dominated the industry, people are spending more time on other platforms. Quora, AdRoll, and LinkedIn are just a few different platforms to consider for PPC.
PPC Marketing Strategies for a New Decade
PPC strategies are constantly evolving. If you want to stay competitive, your marketing strategies need to evolve, too.
Make sure you are always at the forefront of new technologies and best practices. Just because something worked for you last year doesn’t mean it will have as good results in the next.
Like this post? Check out our top digital marketing trends to get your business ready for 2023!
Is it time for a website redesign or a brand new build? Make sure that your site’s being built using the latest WordPress web development trends and the most up-to-date code. Our website development agency keeps up with the latest WordPress trends so we can continue to deliver amazing websites to our clients. Check out what to expect from the content management titan in 2023!
Why Is WordPress So Commonly Used?
Powering around 43% of all websites, WordPress dominates over other content management systems. TheeDigital uses WordPress exclusively for all our web design and web development clients. But, why do so many web designers and web development agencies prefer using this platform?
WordPress has numerous strengths as a content management system. It’s user-friendly so even novice site administrators and business owners can make basic updates, add blog posts, or post images and videos. With the Gutenberg editor, it’s even easy to change the page layout and user experience! WordPress also offers a massive library of both free and paid plugins to its users, making it 100% customizable and incredibly powerful. WordPress websites are far less vulnerable to hacking since they get frequent updates with the newest security fixes.
Benefits of WordPress Websites:
- Powerful plugins
- Regular updates and enhanced security
Top WordPress Trends & Updates in 2023
Since the release of the Gutenberg editor, there have been some major updates to the WordPress CMS – and there are more to come!
New Navigation Structure
The largest chunk of work is around launching a clearer user experience for editing global concepts – styles, templates, and navigation. The goal is to unify the template and post editor experiences and to make work faster with a more powerful navigation block and shortcuts for template browsing.
Design Tools & Building Blocks
The global styles interface will also get a facelift. The goal is to give the user increased visual functionality without relying heavily on external libraries and explicit media query handling. This will empower users to better manage webfonts, implement responsive typography, and expand the toolset available to blocks.
The new WordPress design tools will be comprised of all tools related to the appearance of blocks and range from colors, typography, positioning, and alignments, to filters like duotone, cropping, and background media. The update will also focus on the creation of easily shareable tools and their application across blocks.
Drag-And-Drop Page Builders
While nothing beats the customization and functionality of a professionally built website, drag-and-drop page builders offer computer beginners an opportunity to build their own site without having to use any code. Our Senior Web Developer, Eric Machamer understands the appeal of drag and drop options as users “like the ability to see exactly what their page will look like when the edits are made.” Divi and Elementor are both popular drag-and-drop plugins for WordPress.
Using WordPress for Ecommerce
Many websites offer items or services for sale on their website, whether it’s an organization adding branded merchandise to a blogger selling an ebook. Having ecommerce capability is a growing necessity on your website, and with WooCommerce, you can turn any WordPress website into an ecommerce site.
WooCommerce marries WordPress’s search engine optimization features and ease of use with the payment gateways, inventory maintenance, and marketing features to help you run your business more effectively and improve customer service. WooCommerce currently powers over 70 million ecommerce shops, including:
- Singer Sewing Machines
- Weber Grills
- Luminaire Home & Decor
- Blue Star Coffee
If you decide to use WooCommerce to power your online store, you’ll be in good company! Thirty-one percent of all online stores are run using WooCommerce Checkout.
Final Word: WordPress Web Development Trends
Excited about these web development trends and updates? We are too! With each new WordPress release, users enjoy enhanced usability, more custom functionality, and increased security. If you’re taking on a website redesign or building a new project from scratch, it’s worth looking into using WordPress as your content management system. It’s a user-friendly platform that has top-tier data security, functionality, and customer support.
Think building your own website is too much to take on? No problem. Our web development agency is committed to staying current on the latest WordPress trends and updates so you don’t have to. Let’s work together to build a powerful digital representation of your brand!
Your website needs to reflect your authority and expertise, while properly representing your professionalism and brand. That’s why it’s important to make use of the most user-friendly and popular lawyer website features. From advanced forms and chatbots to ADA-compliant content, learn about the must-have features on your law firm’s website.
3 Must-Have Features for Attorney Websites
Incorporating modern design elements into your website can help you showcase your expertise and professionalism. A website that is clean and easy-to-use will always create an excellent first impression with visitors and encourage them to learn more about your practice.
Before we dig into this year’s must-have lawyer website features and trends, there are 3 basic foundational features your website should have: mobile-friendly design, user-friendly navigation, and high-quality content. These features can also affect your search engine optimization.
1. Mobile-Friendly Design
Mobile web design ensures your website is accessible on an iPhone, Galaxy S10, tablet, notebook, or any other mobile device on the market. Using responsive design technology, your website will automatically adapt to the screen size and resolution of the device used.
It’s important your website is mobile-friendly because most people use their phones (or smaller screen sizes) to research while on the go. Google also prefers mobile-friendly websites and indexes them first.
2. User-Friendly Navigation
User-friendly means it’s easy for users to find what they’re looking for on your website. Your main navigation menu is simple and straightforward, your calls to action are clear, and your pages are easy-to-read.
3. Valuable Content
While it’s important to be unique and position yourself as an expert in your field, you also want the content of your website to connect with people who need your services.
Avoid legal jargon and focus on clearly explaining your services. Make it clear who you serve, your practice areas, and how users can request case evaluations.
Now, let’s dig into this year’s legal web design trends:
5 Web Design Trends for Law Firms
UX (user experience) is more important when designing websites than ever before. Using interactive elements, like cinemagraphs, helps evoke emotion, appreciation, and credibility. Cinemagraphs are still images in which a micro-animations or micro-interactions occur. A GIF is a commonly used type of cinemagraph.
Cinemagraphs add a stunning, modern element to your website. This latest web design trend uses high-quality images that blend video and photography with subtle motion on a fluid, unbroken loop. Cinemagraphs capture your user’s attention and provide a more immersive experience, keeping them engaged and interested in your website.
In the example above, maritime law firm Arnold & Itkin LLP, leverages cinemagraphs to create an “out-at-sea” experience. Their audience, people hurt/affected by a maritime or offshore accident, can relate to the imagery (offshore drilling, oil rigs, sea vessels, etc.) and immediately feel like they’re in the right place.
This feeling encourages them to learn more about the law firm, read case results, and request a case evaluation.
2. Serif Fonts
A long-standing web design rule is to use sans-serif font. However, screen resolutions have dramatically improved and this outdated rule is not really a rule anymore.
More web designers are adopting serif font because it conveys authority and professionalism. And this is exactly what you want to portray on your law firm’s website.
The most popular serif fonts in 2020, according to Typewolf are:
- Freight Text
- Tiempos Text
Tip: When using serif font on your website, preview it on a small screen to ensure the typeface is clear, crisp, and easy to read. You may find a blend of serif for headers and subheaders blended with sans-serif font for your main content creates an attractive, modern balance.
While using video on websites is not new, it is a more important web design element to include on homepages and service pages.
From a design perspective, video helps to break up text content and diversify the page layout.
Video also improves user experience and makes it easier to connect with your potential clients.
Another benefit of video content is the impact they make on your search engine ranking. Google and Bing are now showing video content directly in the search results.
Adding video to your website and legal marketing strategy, improves your visibility in the search results, the user experience you create on your website, and your content marketing efforts.
4. Micro-Animation Trends for Lawyer Websites
Micro-animations are small visual cues that draw the user’s attention. For example, when you move the mouse near our logo, it increases size and changes form, you’re seeing a micro-animation.
Due to small screen sizes and flat design, micro-animations guides a visitor around your website, subtly encouraging them to follow your calls to action and request a case evaluation with your firm.
Minimalist web design is clean, crisp, and doesn’t rely on complicated graphics, bold colors, and excess text to draw the visitor in. In fact, its clear, stark look conveys a simple message to make a bold impact.
While minimalism is always a classic and popular look, it’s becoming more of web design trend for law firms.
As an attorney, the goal of your website is to connect with potential clients and showcase your expertise. Having a stark, near-empty home page may not be practical, however, you can use elements of minimalism for your website.
In the example above, this law firm uses the power of whitespace around its text content to draw attention to the actual message. Their clear approach lets the content speak for itself.
Final Word on Must-Have Lawyer Website Features of 2023
Not only are we looking forward to cleaner designs, more motion graphics, and directed experiences, but people expect a genuine connection when they visit a website. People are compelled to trust your “why” before your “what” or “who”. That said, what you put on your website matters. Review your website with your legal team or with a law firm website design agency to see how the voice and tone of your content marketing represent your brand as a whole.
Chatbots can also be another helpful tool in providing better user experiences for your prospects and customers. Be aware of how you or your website development agency sets up the question and response sequences – if not thought-through, you may actually frustrate customers. When set up properly, you can provide instant responses that help people understand whether or not you can help them with their legal issues.
Additional Lawyer Website Features:
- Write genuine content that connects.
- Build more guided experiences for your website visitors.