Although they have gone some information a posterior relating the importance of the relationship between The Messina Group and 26J (perhaps to continue disguising the relevance of marketing and specifically, social media marketing in political management, which here is still playing by voters as handling maneuvers, when only the sign of the times: political product and the market of politics as any other product and market), the truth is that the news that has come about not only are striking and credible, but also have a lot of interest from the purely technical point of view: the planning and management of social networks in the field of politics.

It is a matter that has already been discussed previously in this journal, but it charges especially relevant today in view of the results of the last general election.

For obvious reasons, we will not enter into political or partisan issues (except as necessary for our analysis), but we will focus on what has gone beyond the average social strategy followed by the Popular Party during the last election campaign.

The Messina Group and 26J. The target:

After what happened the 20D, the fundamental problem was faced with the PP was how slow the fall election polls predicted and presumably States can benefit. For this, the first key was to determine the target, the voter, which had to be addressed.

They were based on the grounds that those who had voted them in elections remain high fidelity of the vote thanks to their profile (age group, socioeconomic, etc.) and the traditional campaign in Mass Media. So the question, half social level, down to how to reach undecided voters, abstainers and those who had migrated to other formations like C’s (also PSOE).

We speak therefore a center-right voter with a distinct profile, especially by age and digitization, which was intended to bring back.

The Messina Group and 26J. The choice Facebook:

Once determinant the target, the next step was, like any other social media planning, choose the environment, the network on which to focus, where to find the target.

Much of the success of the relationship between The Messina Group and 26J is based on this choice.

It is well known that Facebook has spent years in an advertising strategy very clear: cut and condition the possibilities of virtualization and visibility of the company and similar pages to force manufacturers to invest in Ads. That is, if you want to advertise on Facebook, pay, because we also have a tool that allows a possibility of comprehensive and accurate segmentation, so you can get your message to the public accurate potential’re looking for.

It is a huge advantage over other networks, such as Twitter, much less effective in this regard.

This also permit the PP overcome the famous bubble of opinion that is generated in the RRSS: beyond digital penetration of the moment (which excludes social networks at a high% of the population) due to the algorithm Facebook or how we communicate on Twitter (where we usually follow and be followed by ideologically similar profiles), you tend to have a very skewed view of the opinion or opinions circulating a social level.

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Dismiss Twitter, as a priority, within the objectives it marked the PP was a smart decision both by advertising possibilities and the fact that their messages and came to his faithful voter, which was not worth investing more economic effort .

So, thanks to a perfect definition of the target (also based in line with the provincial distribution of seats at stake territorial locations) and the use of Facebook Ads (depending on the budget that was available), the PP could reach those voters who would have the option to convince.

The Messina Group and 26J. The message:

The third leg. What and when. What kind of message and when to arrive. Good management of content and the times to use such content.

Perhaps this is the most political part and where fewer were able to demonstrate the relationship between The Messina Group and 26J (except, of course, with regard to the timing of messages).

On the one hand, the younger of the PP faces were used to reach the target searched positive way. A message of renewal for the future (and with the slogan-hashtag: #AFavor). Promise of renewal, change, improvement, hope. He wanted to go with this, voters who had migrated to other parties that conveyed precisely this renewal.

On the other, more acute in the last days of the campaign and taking advantage of the Brexit, appealing to helpful vote and the vote of fear Unidos Podemos, whose climax was the two videos taken at the end of the season after the British referendum, whose hero was Paul Iglesias. In the first, questioning the Euro; and in the second, with his controversial words about the images that you see a group of protesters assaulting a riot.

The Messina Group and 26J. Closing:

The question that we can ask is: was the rise of PP result of this strategy in Facebook or incidence that took The Messina Group is exaggerated?

One final fact: The polls gave 117 seats to the PP. The Messina Group predicted were 137 135. Finally …

Picture: Isabelle Wright, via Twitter

Social networks seem to have endless profits and many of them positive.

They can even become the perfect place for Olympians minority disciplines without presence almost in the media, except showcase during the course give the Olympics as take place from August 5th in Rio de Janeiro, have a share of visibility and notoriety more suited to sporting merit.

Possibly, none of the residents of the High Performance Centre in Madrid, where is located the Danone Academy, never imagined that within a few designed to develop their sports skills facilities, would ever learn how to manage social networks to reach more public and perhaps get new sponsorships. That day came because Danone with the Association of Olympic Sports scheduled on Wednesday, July 13 to Monday several days to help boost the brand of each.

And to learn to use them correctly Spanish athletes attended several conferences of representatives of Twitter and Linkedin, among others. It was explained how to get the message had more echo so you can expand your community of followers. And it does not take Gerard Pique to succeed with Periscope. To successfully sell the product simply follow a set of guidelines.

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Both for those who will go to Rio de Janeiro as not these platforms can open doors to unexpected income to devote himself exclusively to his sport professionally without fear that an injury can mean the end to a career, contrary to what it happened to Nico Garcia. Silver in taekwondo in London 2012, a serious accident forced him to take a radical turn in his life. Many will recognize you see him get on the podium four years ago, but not many know who has retired after 12 years of service in the Spanish team.

Some athletes, in the hands of professionals

The impact of the RS to transmit the values of a brand is huge and in cases where the effort, sacrifice and dedication are part of the work of these unsung heroes. For example, a taekwondo elite spends more than five hours of training a day and someone who wants to devote himself to martial to have more information about routines Yoel Gonzalez, who will defend their gold in London arts, there will be almost certain connection the network, especially if a more professional and less playful use these tools occurs. Not surprisingly many athletes with another cache as the boys of Sergio Scariolo, who are clear bets to accompany the best sports teams on the podium after two consecutive silvers, leave social networks in the hands of companies to avoid compromising situations as lived by Isco Alarcon, who a misspelling it was a confrontation with several followers of Atletico Madrid.

Several of those attending the project launched by Danone, as boxer Samuel Carmona or practicing fencing Breteau Andrea took good note of the advice and proposed to give a different public image boost. “To get there we have better opportunities to use social networks,” said Andrea to The country.

Google made it official today, delete the Webmaster Tools keyword report

That’s right, and so Google has stated in blog for webmasters. We will no longer be able to see the function with which we could know the key words by which Google recognised and positioned our site.

This was one of the oldest features we could find since the beginning of the so-called Search Console. According to Google’s comments, this report was the only way for Google-bot to crawl a website. But now through its evolution has many other ways to do it with Search Analytics, Fetch and many more.

Google has also stated that on many occasions users were confused about keywords included in their content. 

So the giant has decided to eliminate this function believing that it is no longer practical. Although not a surprise, since since May heard rumours that he was planning to do so.

What we can continue to see is the analysis of searches, where Google shows the keywords by which our site has been shown.

Saying goodbye to Content Keywords: Google Webmaster Tools Click To Tweet

The interesting thing is that he comments that keywords are still important for understanding a page and that although they have improved their systems, they still can not read the mind. We must be aware of the concepts by which we want users to locate those pages and be clear by focusing the content on it.

This last part could break with the rumours that we have long been hearing about that the keywords no longer have importance. But it has the semantics of the text. This could be so, but including keywords as the essential part so that Google can recognise the main subject on which the page is treated. 

Without making an official announcement, Amazon recently launched its own sales program for Influencers, currently Beta.

Influential or social media influencers such as celebrities and celebrities on Instagram or YouTube are known to frequently promote products as a way to generate additional revenue. This segment is headed “Amazon Influencer Program“. 

Program of influencers of Amazon What is the new sales program for influencers?

As with your affiliate program, this new Influencers sales program will offer you a commission on the products that are sold, however in this case it is not available to the public. Therefore, one of the most outstanding features of the program is its exclusivity.

Amazon will launch its new exclusive affiliate program for influencers Click To Tweet

That is, at present anyone can register at Amazon and become an affiliate. This way you can create links and commercial ads, which you can place on your web pages or blogs. Then when a visitor clicks to buy that product and the purchase takes place, the affiliate receives a commission on that sale. The value of the commission will depend on the type of product.

For its part, Amazon Influencers must submit an application to be part of this new sales program. And as stipulated in the details page of this program, only those influencers that stand out for having a large number of followers will be accepted.

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But that’s not all because Amazon is also considering other aspects such as the commitment of followers regarding publications across different social platforms, the quality of content, as well as the degree of relevance for Amazon. Nor is there a limit to the number of followers that guarantees that an influencer can enter the program, as these people across all levels and categories will be represented.

It is known however that influencers will be given a unique URL in the Amazon domain, which will be easy to remember and find for potential customers. In this way buyers will be able to browse through a selection of products that of course each influencer recommends. This URL can also be placed in the comments section when posting a video on YouTube or Instagram as a way to refer precisely to the products that are mentioned. 

Until recently, whenever Netflix users watched a movie or series and wanted to give it a score or rating, they used the famous stars.

This has now changed as the company has decided to modify its content rating system. Instead of rating a movie or series with one, two, three or even five stars, users will now simply give a “Like” or “I do not like”. 

Netflix users will now use the “Like” to rate series and movies

Although it is a platform for content streaming, this new way of assessing what users see is more like what is done in a social network. According to the company itself, this decision has been made with the intention of making it much simpler and faster for users to value a movie or series.

Netflix users will now use the Like to rate series and movies Click To Tweet

In addition, this measure also intends the company to receive from the users an indication of the type of suggestions they wish to receive and which they do not. This new form of valuation in Netflix has been available since the beginning of April. So now users instead of using the stars to rate the content, will use a “like” to tell Netflix that they want to receive suggestions similar to the content they have just viewed.

If you use a “I do not like”, you will be told to Netflix that you do not want to receive such suggestions regarding similar content. But that’s not all, the new feature also means that when a user searches for movies, shows, shows, etc. on Netflix, the stars are not displayed next to movie titles and series.

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In this case what will be shown will be only a percentage that will indicate to the user the probability that that content will like. In fact it will show a percentage that goes from 1 to 100 so that the user realizes that it is a content according to their tastes. Netflix has also said that this percentage is calculated using algorithms related to the likes that the user has shown when using Netflix.

This way each Netflix user will have a different percentage for each content based on their preferences. The company also indicated that during the beta phase it was shown that the “I like” and “I do not like”, increased by 200% user interactions.

If you are a fan of watching series and movies online, this article with the best pages to watch movies online you will love. I recommend it to you! 

Previously users who wanted to avoid ads on Spotify, should upgrade to Premium service. This was certainly a strong reason to subscribe and pay a fee, however now there is perhaps an even more powerful reason to become a Premium user.

If you do not pay, you will have to wait 2 weeks to listen to new albums in Spotify

If you do not pay, you will have to wait 2 weeks to listen to new albums in Spotify Click To Tweet

According to a new license agreement that Spotify has signed with Universal Music Group, the company would allow some musicians to postpone the release of new songs for two weeks. This means that unless the user subscribes to Spotify Premium, they must wait 14 days before they can access the hits of their favorite artists. 

The agreement also reveals that the artists will have the option of exclusively placing their new music for Premium users of Spotify. And while the singles of a new album will be available to all users, whether Premium or not, the ability to listen to a new album in its entirety, would be limited only to Spotify Premium subscribers. Will there be users who decide to delete their Spotify account for this reason?

It should also be said that Spotify is giving greater impetus and visibility to Universal Music Group so that it can get better involved with the public. According to the CEO of Spotify, Daniel Ek, the company is aware that not every album of each of the artists should be released in the same way.

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That is why they have worked together with Universal Music Group to develop a better and more flexible album release policy. More interestingly, this record company currently has U2, Drake, Lady Gaga and Weeknd artists in its ranks, so there will be many users who will not want to wait two weeks to listen to the new albums of their favorite artists.

In addition, this agreement is also believed to motivate other record companies to join Spotify and in fact it is known that both Sony and Warner have already begun talks with the music giant in streaming.

In the end and no matter how much Spotify requires new record companies, it is a fact that these companies also require streaming services. For Lucian Grainge, who is the executive director of Universal, streaming now accounts for most of the music’s revenue. Their challenge then is to transform that repintement into a growth that is sustainable.

If you like to take music with you everywhere, even if there is no connection and you do not want to pay the premium version this article on how to download free music from spotify you are interested. Although on the other hand, you may also be interested in these pages to download music or apps to download music.