Black Hat SEO Vs White Hat SEO
SEO on Page and SEO off Page are the two main parts, but apart from this, there are some factors that divide it into two more parts, which are very important to be aware of. So that you do not knowingly or unknowingly make any mistakes in the future. Black Hat SEO Vs White Hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception.
Black Hat SEO
Search engine guidelines are not followed within this type of SEO. No matter what SEO techniques are used to quickly rank any website, they are all against search engine policy. Targeting only the search engine is the top priority for black hat seo techniques. This SEO is not entirely correct for serious and long-term blogs.
The purpose of SEO is to design your website according to the search engine, but some people are engaged in fooling the search engine by ignoring the needs of the users, this work somehow breaks the rules of the search engine; those techniques of SEO are called black hats. This way is easy but it is also harmful for the users and also for your website.
Some of these main forms are:
Keyword stuffing: Yes, it’s the easiest way to do black hat SEO, where the developer unnecessarily writes keywords everywhere in your content to fool the search engine.
Link Buying: We cannot fool the search engine for long by doing SEO by buying links. You get several hundreds or thousands of backlinks on Fiverr, freelancer and many other websites at some cost, but their quality is not good and they are not supported by Google either. By doing this, Google can also ban you and can also impose a penalty on your website.
Doorways and Redirect: We will all be familiar with the fact that when we open a site, many times we are automatically redirected to another site or page. There are some keywords on the results page, but when the user opens that page, they are taken to another site.
This is called the entry page, which acts as a doorway to the actual site. This is a technique to increase the traffic of the sites, but because of this, the users are inconvenienced and will never want to visit your site again.
Cloaking: This is also a way of tricking the search engine where the search engine sees a relevant page due to displaying your site on the SERP but that page is not visible to the users.
All these techniques can give us profit for a short time, but nowadays search engines are very smart, if Google detects this wrong strategy of ours, we may have to pay a large fine as punishment and our site may also be removed from the list.
White Hate SEO
This is a natural SEO technique where all valid search engine guidelines are followed while doing SEO. The search engine (Google) loves White Hat SEO techniques. Users are mainly targeted for this type of SEO. Whether short term or long term, both are a good and valid white SEO technique.
These techniques are the exact opposite of the black hat. In this, we do not cheat the search engine, but considering all its conditions and rules, we really give you the right quality content so that you can rank higher in SERP. White hat seo backlinks this strategy is very profitable in the long run.
Quality link building – In this technique, we create good quality backlinks in different ways. Backlinks are those links that are a link to your website within another website, by clicking which the user can access your website from that other website.
Google and all other search engines consider quality backlinks to be good because they show that your content is so good that authors on other websites use it directly or tell their readers that more information Click this link for
Correct use of keywords: Bloggers must first look for people to search for keywords to reach their website, accordingly, place keywords in their content so that Google likes their content.
Ease of navigation: Both users and Google like sites that are easy to operate; it is not difficult to move from one page to another.
Page Load Speed – The user will never go back to that site again where the page takes a long time to load. When doing SEO, also keep in mind the loading speed of your blog.
Original Content: Google gets to know if you copy and paste into your site by copying from somewhere or manipulating the content to trick you, Google always likes original and prefers it alone.