All central universities should adopt CUET-PG: UGC chief M Jagadesh Kumar


University Grants Commission (UGC) Chief M Jagadesh Kumar on Tuesday urged all central universities to adopt the Common University Entrance Test Postgraduate (CUET-PG) from the next academic session.

Unlike CUET-UG, the PG edition of the crucial entrance exam is not mandatory for central universities.

“As you are aware, CUET provides a common platform and equal opportunities to candidates across the country, especially those from North-East, rural, and other remote areas and helps to establish better connections with the Universities. A single examination enables the candidates to cover a broad outreach and be part of the admission process to various Central and participating universities,” Kumar said.

The CUET-PG will be conducted from June 1 to 10 for academic year 2023-24.

“The National Testing Agency (NTA) has been entrusted with the responsibility of conducting the CUET-UG and PG. All central universities should join CUET-PG just as they have done for CUET-UG, it will enhance the opportunities for students across India to join India’s best universities. Therefore, I urge all central universities to use CUET-PG scores for admission to the PG programmes,” he added.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)

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Integrated UP Education Service Selection Commission to be formed soon: CM


government is committed to timely selection of teachers for basic, secondary and higher educational institutes and an integrated service selection commission will soon be set up for the purpose, Chief Minister Yogi Adityanath said on Tuesday.

While reviewing the teacher recruitment process in educational institutions in the state, Adityanath also gave necessary guidelines regarding the formation of ‘ Service Selection Commission’ as an integrated commission, according to an official statement.

Different authorities, boards and commissions operate for the selection of qualified teachers in basic, secondary, higher and technical educational institutions of the state, the statement said.

Apart from the Examination Regulatory Authority, Secondary Service Selection Commission and Higher Service Selection Commission, selection is also done through Public Service Commission, it said.

Keeping in view the future requirements in the course of policy reforms, it would be appropriate to give an integrated form to teacher selection commissions, the chief minister said, and added that ‘Uttar Pradesh Education Service Selection Commission’ should be formed as an autonomous corporate body.

The commission will prove to be useful in ensuring timely selection of teachers, better utilization of human resources and financial discipline, he said.

Guidelines will be issued by the integrated commission regarding direct recruitment of teachers in basic, secondary or higher educational institutions.

The teacher eligibility test (TET) for primary and upper primary levels should also be organized through the new commission, the CM said, and directed to ensure that the TET is held on time.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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Digital marketing Digital marketing tools Search Engine Optimization


If you are a Digital marketer looking to boost your marketing strategies and campaigns, you have to know about certain tools that can help you to grow. Digital Marketing tools can help you to complete several key tasks, such as increasing brand awareness, ensuring lead generation, gathering valuable customer data, optimizing content strategies, and boosting sales.


The various marketing tools can make your efforts much smoother and quicker. Most digital marketing tasks can be completed online or easily do this work from home. The wide array of available business software tools made it much easier for teams to work together remotely via slack, skype, zoom, etc. this also helps you to grow in digital marketing. In this post, we share the five most influential and creative digital marketing tools you should experiment with and try if you want to boost your marketing campaigns in 2022.


Google Analytics is a platform that collects data from your websites and apps to create reports and give insights into your business. Google Analytics provides who site visitors come to and when and what they do. Using Google analytics marketers can make data-driven business decisions. All you have to do is install Google Analytics and connect with your site and you are ready to go. You can also track your marketing strategies with it and measure many other metrics that determine how well your website works and what else can you do to improve your site impression.

The features of Google Analytics:-
1. Reporting and Visualisation- You can effortlessly generate different types of reports( Audience Reports, Behavior Reports, Real-Time Reports, and Conversion Reports) and share them across your organization with a single click.
2. Let you create your metrics, dimensions, and dashboard for easy access to data and information.
3. Let you uncover insights about how the business is performing.

  1. Let you organize and visualize the data suiting business requirements.
  2. 5. Smart Goals are the Features of google analytics certification that help you to set specific goals to a list and measure the progress concerning goals.


    Google Ads is one of the best ways to reach out to new customers on the Google search engine and non-search websites. Google ads is an online platform that you can use to sell your product and raise awareness. Google ads are an effective way to drive traffic to your website exactly when people are searching for it. It gives you a lot of control when it comes to bidding for your ads, language, and target audience. You can also test your bids and strategies accordingly. You have to learn google ads account before using it, otherwise, you will waste your money.

    The Benefits of Google Ads:-
    1. The targeting feature gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
    2. Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you want to spend per ad.
    3. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It helps you to view and manage all of your Google Ads accounts.

          3. SEMRUSH

    Semrush is an all-in-one tool that improves online visibility, discovering competitors’ keyword strategies. With the help of semrush you can use SEO strategies and generate leads and improve brand website pages.  Semrush is an SEO tool that is often used for keyword research, tracking the keyword strategy your competition uses, SEO audit of your blog, and backlink checker. Semrush tells you how your website is performing and how you are ranking with your keywords.

    The features of SEMRUSH:-
    1. Let you easily Monitor and Manage Your Organic Rankings.
    2. With SEMrush, you can analyze your competitors’ ads, create compelling new ad texts, and assign your new ads to an existing keyword group.
    3. With SEMrush, you can collect data and export results to easy-to-read PDF reports or excel spreadsheets.
    4. With semrush domain overview tool, you can view key website statistics of your own company, or literally ANY other website: your local competitors, national competitors, or your all-time dream company.
    5. With the traffic analytics tool, SEMrush shows how many sites visits you had for a specified time period.

          4. CANVA

    Canva is a Graphics Designing Tool with the help of which you can design Graphics for your business or your blog page, Social Media post, or any work. Canva is a cloud Application, you don’t have to download it. You can access it with the help of the internet without downloading it.
    Canva is an easy-to-use design platform that you can use to create a variety of graphics for your business. Whatever image you might need, Canva has a template for it. Canva has several templates to make your graphics process quick and easy. They are for videos, images, infographics, presentations, logos, social media posts, and so on. The best part about Canva is that anybody can design images, infographics, videos, presentations, and more with simple drag-and-drop elements quickly.


  1. AHREFS:-

    Ahrefs has one of the largest databases of live links. Ahrefs is an SEO tool that contains link building, keyword research, competitor analysis, rank tracking, and site audit. We can use it to conduct keyword research for google, youtube, and amazon. This helps you understand your site and competitors’ site in a better way so you can optimize it for search engines.

    The features of Ahrefs:-
    1. Let you find the right websites for your content and strategically choose content topics.
    2 Ahrefs’ Site Explorer tool helps you analyze your site’s backlinks. You can see how many backlinks you’ve earned and also you can check competitor backlinks and compare them.
    3. Traffic research Organic tool- With this tool, you’ll receive insight into how your competitors rank for certain keywords.
    4. The Content Explorer tool helps you analyze topics to see their popularity and help you to find the most popular content around any topic or any website.
    5. Ahrefs’ Keyword Explorer tool helps you find relevant keywords for your campaign.
    6. Rank Tracker monitors your Google ranking on desktop and mobile


    With these tools, you will be able to better understand and manage and optimize your digital marketing campaigns. However, while some of them offer a free trial, they are all paid. But, it is worth the investment. These tools can help automate specific tasks, save you time, and ultimately generate more revenue for your organization.

Author Bio –

Renuka Maheshwari

 Renuka Maheshwari
I am Renuka Maheshwari working with AS Webworks. I did my graduation in Bcom. AS Webworks allows me to work on live projects to promote various businesses online.
SEO executive, content writer, and Digital marketer at ASWEBWORKS LLP, and Bachelor of Commerce student.


DU face vacancies in science courses, principals blame delays in process


Seats in several science courses, especially in south- and off-campus colleges, remain vacant despite the admission process reaching the third round of seat allocation.

College principals attributed the vacancies to delays in the admission process. They also said science students have a wider choice as they can elect commerce courses as well.

The colleges expect some of the vacancies will be filled by the third round. The varsity declared the third list of seat allocation on Sunday and students can accept the seats allocated by Tuesday.

At the end of the second round of allocations, over 61,500 students have taken admission to the university. In the third round, 16,231 seats for undergraduate programmes were allocated. As of 7 pm on Monday, 9,504 students have accepted the college and courses allotted to them.

At Deen Dayal Upadhyaya College, most seats in the commerce and arts departments have been filled with only one of two remaining vacant. However, vacancies in science courses are still in the double digits.

Principal Hem Chand Jain told PTI that the college had 912 sanctioned seats and 748 students had confirmed their admission by paying the fees as of 3 pm.

Seats in the commerce and arts departments have been filled already, Jain said.

“We are facing problems in filling seats in science courses even in the third round. However, we are hopeful that the majority of seats will be filled in this round,” he said.

For BSc (Hons) courses at Deen Dayal Upadhyaya College, 14 seats are vacant in Botany, 10 in Computer Science, 14 in Electronics, 19 in Mathematics and 22 in Physics. Eight and 12 seats are also vacant in Zoology and Life Sciences, respectively.

At off-campus Rajdhani College, the maximum vacancies are in Sanskrit and science courses, including Chemistry, Electronics, and Physics.

The college has 1,192 sanctioned seats and 900 have been filled by Monday night.

“Seats in science courses are still vacant. We are hopeful that it will be filled by the end of the third list and bring stability,” Principal Rajesh Giri told PTI.

“Every year, the situation is the same. Science courses are always filled late. Science students have a lot of choices as they can take admission into many commerce courses as well,” he added.

However, colleges in North Campus such as Miranda House have said they are not facing any vacancies.

The college has 1,297 sanctioned seats and it has already admitted 1,375 students.

Principal B Nanda said, “Majority of seats across courses have already been filled. Even the seats in science courses are not vacant.”

She, however, acknowledges that seats in science courses took time to fill this year because the admission process started late.

“The science students might have already taken admission into engineering or medical colleges. Our admission process started in September, which is late,” Nanda added.

The admission process, which began on September 12, is being conducted in three phases – application process, preference filling and seat allotment-cum-admission.

This year, the varsity is admitting students through the Common University Entrance Test scores instead of their Class 12 marks.

(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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SSC CGL admit card: Application window opens, here’s how to check status


For the Combined Graduate Level Exam 2022 (CGL 2022), the Staff Selection Commission (SSC) has opened the window to verify the progress of applications. The exam will be held from December 1 to 13. The CGL exam admit cards for Paper 1 will shortly be made available on the commission’s official regional websites.

Candidates can check the application status by visiting the SSC regional website for the region in which they have submitted the application, such as the Eastern Region, Southern Region, North Western Sub-region, MP Sub-Region, Central Region, North Region, North Eastern Region, KKR Region, or Western Region.

The admit card will be issued by the commission only to those aspirants whose applications will be approved.

The recruitment drive will be held to fill more than 20,000 posts in central ministries and departments. This year, the selection of the candidates will be done on the basis of tier 1 and tier 2 exams only.

Syllabus for the tier-1 exam which consists of four sections: quantitative aptitude, general intelligence and reasoning, english language and general awareness.

Application Status Window; Here’s How To Check

Step 1: Go to the official website or SSC regional website to which candidates have applied–

Step 2: Candidates have to click on the link “Click here to know your Application Status for Combined Graduate Level Exam, 2022 (Tier-I) to be held from 01/12/2022 to 13/12/2022”

Step 3: Now, candidates have to provide their registration number and date of birth

Step 4: Check application status


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AEEE 2023 registration to start online on Friday; here’s how to apply


The registration process for the Amrita Entrance Examination (AEEE) 2023 entrance exam will start on November 18 in online mode. Candidates will be able to apply through the official website of Amrita Vishwa Vidyapeetham-

According to the website, registration is mandatory for the candidates in order to pay the application fee for AEEE.

The documetns required at the time of applying include the following: scanned copies of educational certificates, passport-size photos, scanned signature, proof of date of births among other documents.

The AEEE exam is conducted for admission to undergraduate courses offered by Amrita University. AEEE 2023 will be conducted in the Computer Based Test (CBT) mode across 140 cities in the country. The duration of AEEE 2023 will be 2.5 hours with 100 questions from Physics, Chemistry, Mathematics and English.

AEEE 2023: Steps to register online

  • First, go to the official website-
  • Click on the “AEEE 2023 registration” link available on the homepage.
  • Enter the required details and click on submit.
  • After the registration is complete, the details will be sent to the candidates’ email ID and password.
  • Log in again and fill out the application form.
  • Submit the form and also download and keep a copy of the AEEE 2023 application form.

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UGC to unveil framework for 4-year UG programmes; rollout in 2023-24


The (UGC) has finalised the framework for the four-year undergraduate programme (FYUGP) that will be implemented in all institutions from the upcoming academic session 2023-24.


According to the UGC, next week, these rules for four-year undergraduate courses will be shared with all universities across the country.

Besides all 45 central universities, the FYUGP will also be implemented in most of the state and private universities from the next academic session. Apart from this, many deemed universities are also going to give consent to implement the programme.

From 2023-24, where all new students will have the option to opt the four-year undergraduate courses, the FYUGP would likely to get the UGC’s approval for old students as well. This means that the students who have taken admission in normal three-year undergraduate courses this year may also get an opportunity to join the four-year degree programme from the next session.

According to the UGC, a four-year undergraduate course will be provided for all students, but students will not be forced to opt it. If a student wishes, he can continue with the three-year undergraduate course.

According to UGC chairman M. Jagadesh Kumar, the complete scheme of four-year undergraduate courses will be made public soon.

The UGC chairman has said that students already enrolled in universities will also get an opportunity to be a part of four-year undergraduate courses. “Such students who are in first or second year, if they wish, they can also be provided with the option of four-year undergraduate courses. However, it will start only from the new session starting next year i.e. 2023-24.”

The UGC will also give freedom to various universities to make some rules and regulations. “Necessary rules can be fixed in this regard in the academic council and executive council of universities. If the university wishes, students studying in the final year can also be given the opportunity to be a part of 4-year undergraduate courses,” he added.

Explaining the reasons for these important changes, the UGC chairman said that if only new students would be given the chance to enroll under FYUGP, then its results will be known after four years. On the other hand, if old students get a chance to join it, results would be visible earlier.

After four-year undergraduate courses, it will be mandatory for students pursuing two-year post-graduation and M.Phil to score 55 per cent marks for admission to PhD. However, the M.Phil programme will not be continued for much longer. Also many big universities will not offer M.Phil course in the coming years. This is being done due to the changes made under the new policy.

While the UGC is fully prepared for the FYUGP, many teachers and teacher organisations have registered their objections on this. They argue that it will put additional financial burden of one year on students.



(Only the headline and picture of this report may have been reworked by the Business Standard staff; the rest of the content is auto-generated from a syndicated feed.)


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Are B-schools losing their relevance?


Business Standard

Report suggests that there has been a 3.4 % dip in applications for management studies across 57 countries, including India. So, is the lure of management degrees waning?


B-schools | management education | Indian management schools

XLRI Jamshedpur

A venture firm in the US has launched a tailor-made programme for those who are being laid-off by tech companies like Meta and Twitter. The firm will give $100,000 to every startup idea. Several reports suggest that more startups have been founded by techies than MBA graduates. While another report revealed that there has been a 3.4 % dip in applications for management studies across 57 countries, including India. So, is the lure of management degrees waning? Let’s find out in this segment of the podcast

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First Published: Mon, November 21 2022. 07:04 IST


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Nursery admission process in Delhi’s private schools to begin from Dec 1


The admission process for entry level classes in private schools here for the 2023-24 academic session will begin from December 1, the Directorate of (DoE) announced on Monday.

While the last date for application is December 23, the first list of shortlisted candidates will be declared on January 20.

“The admission process for pre-school, pre-primary and class 1 will commence from December 1 for open seats in private unaided recognised schools of for the session 2023-24,” the DoE said in a notification.

“The first list of children who will be selected for admission along with the waiting list, will be out on January 20, while the second list for the same will be uploaded on February 6,” it said.

The details of all entry level classes along with seats available for admission will be declared by all schools by December 16.

“All private unaided recognised schools shall upload their criteria for admission by November 28,” the notification said.

(This story has not been edited by Business Standard staff and is auto-generated from a syndicated feed.)

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