You may have heard or read the term “above the fold” and “below the fold” regarding website design. When you look at your website, it might not be obvious that there is a fold. Believe it or not, your website does have a fold, and being aware of it is important when it comes to where you place content. We will show you how to determine where your website’s fold is and how that can be useful when creating a knockout website.
What does above the fold mean?
The phrase “above the fold” comes from the newspaper industry. The fold is the separation between the upper and lower half of the newspaper. Newspapers are displayed to customers folded so that only the top half of the front page is visible. The most important or eye-catching stories and photos are often displayed above this fold to increase sales.
When it comes to websites, you can use the same concept, but it’s all about being “above the fold” or “above the scroll”.
Above the fold or above the scroll includes the contents of the webpage that can be seen without scrolling. Think about your typical screen. A default screen resolution will display approximately 600 pixels. After that, the user needs to scroll down to see the rest of the content. Everything within that initial 600 pixels is considered above the fold. The big question is, will your visitors scroll down past that initial content?
You’re taking a gamble to assume that your website visitors will want to continue scrolling to get to the good stuff. You will have to give the user enough content above the fold to make them want to continue reading. If not, they’re not only going to stop scrolling, but there’s a good chance they’ll find another site that gives them what they need above the fold to encourage them to continue scrolling and seeing the rest of the webpage.
With all of the advancements in responsive website design and computer sizes, different users’ fold on different machines is seldom the same. Regardless of the screen size, we design all of our sites to consider the fold.
Note: Below is common breakpoints for screen sizes. Knowing these can help you when testing your website and identifying what content appears above the fold.
Standard Website Resolutions For Mobile screens:
Standard Website Resolutions For Tablet Screens:
Standard Website Resolutions For Laptop Screens:
Using heat maps is a great way to help you determine where on average, the above the fold section is located for your webpage based on the specific site visitors your website attracts.
Using Heat Maps to Find Your Website Fold
Heatmap tools collect data from real-life visitors and display the results in various colours. In our example image, dark red showcases the most viewed section of the webpage, yellow for the less viewed sections, and light green for the least viewed sections.
Heatmaps can track where users are clicking or tapping on your website. They can show where visitors have moved their mouse on the screen. This data can be used with analytics to determine how often and how long users interact with each section on your webpage.
Scroll heat maps are the ones you’ll want to use to determine where the fold on your website is. They track how far each visitor to your site scrolls down while looking at your page.
Once you have your scroll heatmap set up and running for a few days, you can get an idea of where your visitors are spending their time on your webpage and where they begin scrolling. This data will inform you where the fold on your page is. It may be as little as 1/2, 1/3, or even 1/4 of your entire web page’s length. With this knowledge you can begin to analyze what content you have appearing above the fold and if it should be tweaked.
Content to Include Above the Scroll
When it comes to your webpage, there are several items you’ll want to include above the fold. The choices you make can increase your chance of visitors staying on your website and hopefully doing business with you.
Here are some things to consider including above the fold:
Your Brand Logo
You want people to recognize your brand by your logo. Having it displayed above the fold lets visitors know exactly what website they’re on before reading the text or searching for something.
Unique Selling Proposition (USP)
Your unique selling proposition is what sets you apart from the rest. It will immediately show visitors what you’re offering and how they’ll benefit from further exploring your page. You’ll also want to include some explainer copy to briefly explain what your product or service does and why people would want it.
Simple Intuitive Navigation
If this is someone’s first time on your site, you’ll want to provide simple intuitive navigation that will allow them to further explore your site. This tool should be easy to use.
People don’t want to go crazy to learn how to contact you. Providing a telephone number or email address above the fold is an easy way for people to discover how to contact you. It doesn’t need to scream at them when they’re on the site. It just needs to be there.
Call to Action
Some people say this is a must, while others say it doesn’t have to exist. So, the choice is ultimately yours. But, if you include a call to action above the scroll, people have a clear idea of what you’re offering. It’s clear and to the point. Placing it below the fold assumes that visitors will continue to scroll down and hopefully see it.
Placing your Content on the Web Page
Now that you know what to include above the fold, you want to place it correctly. Studies have shown that 80% of time spent on a site is spent above the fold. As visitors scroll further down the page, their attention span shortens, and they lose interest resulting in lower time on site and higher bounce rates.
With that being said, you should place your most important information in the upper half of the page above your website fold. Use the section of the web page that get the most views to position your creative and compelling call to action.
If you’re losing traffic and failing to keep your website visitor’s attention, it could be because your “above the fold” content isn’t catchy enough. Always focus on creating compelling and relevant content without cramming too much information into one section. Take advantage of the data gathered from visitors behaviour and use this knowledge to assess the proper locations on your web page to place your call to action. Don’t forget to include your contact information and a handy navigation tool to help your visitors.
With evolving technologies, algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming. You can increase visibility and organic traffic through SEO. Build a brand with just your social media presence. Sell more with a well-managed PPC campaign. But, how do you know what to focus on?
The trick is in the adage: work smarter, not harder. Our digital marketing agency has to stay on top of current and future trends – so we’ve done the heavy lifting and research for you. As we move towards 2023, here are some digital marketing trends we’re keeping an eye on.
The Latest Digital Marketing Trends for 2023
1. Data Collection
Going into 2023, businesses are expected to be more proactive in gathering data through different practices. Forms are one way to find out information about your customers that could support your sales funnel or even influence your next business decision. Even the most basic forms gather valuable information that can help you turn browsers into buyers.
If you use a CRM like HubSpot, you can input customer data like their name, email address, and phone number, then add them to your mailing list or keep tabs on their user activity when they visit your site. This will help your sales team better assess where the website user is in terms of their buyer journey.
Are You Looking to Ramp Up Your Pay-Per-Click Campaigns?
In an increasingly competitive world, you want to make sure you’re getting the most out of your ad budget. But with new Pay-Per-Click (PPC) trends emerging all the time, it can be hard to know which ones are worth paying attention to.
Not sure where to start? Read on for 17 trending PPC strategies you should use in 2023 and beyond.
1. PPC Automation
PPC automation has emerged as a powerful way to improve campaign performance. Companies like Google have invested huge amounts into fleshing out their automation options.
To make the most of PPC automation, you need to help the algorithms work to your benefit and assist the machines with their learning. Set up accurate and effective conversion tracking and write good ad copy. Make sure you identify target audiences and keywords.
Pass a lot of the work to the machines and save yourself time and money. Even though you’re automating a lot of the work, you don’t want to be completely hands-off. There have been improvements, but not every option is good for your business. With some hands-on management, automation can free up your time allowing you to focus your efforts elsewhere.
2. Artificial Intelligence
By 2030, artificial intelligence is expected to have a major impact on the world. By implementing AI in your PPC campaign you can predict future ad CTRs, identify the bids that will get the most traffic, and analyze a customer’s likelihood of converting. By learning your audience’s behavior, you can create more targeted ads to help your PPC campaigns.
3. Evolution of Smart Bidding
Smart Bidding is a machine learning-controlled automated bidding system. It uses machine learning to optimize conversions and conversion values in auctions. Some examples include Enhanced Cost-Per-Click (CPC), Target Cost-Per-Acquisition (CPA), and Target Return on Advertising Spend (ROAS).
As we move into 2023, smart bidding is only going to become more powerful, and strategies utilizing it are set to become more prevalent. We could actually see manual bidding become a relic of the past! This won’t be a bad thing, as it will allow marketers to focus on areas like analytics and strategy.
4. Amazon’s Emergence into Paid Advertising
While Google and Facebook still dominate paid advertising, Amazon is nipping at their heels. They are now the third-largest and fastest-growing advertiser. Amazon ads are displayed on and off of Amazon, which has skyrocketed its popularity with online retailers.
The other reason they’ve grown in popularity? Buyer intent. It’s the largest advantage they have over Facebook and Google.
Facebook and Google give access to the largest audiences but users aren’t usually looking to buy something. When compared to Amazon’s perceived buyer intent, this could mean lower conversion rates on these platforms. This means you could be spending more for less.
5. Going Social
Around 70% of people check at least one social media platform a month and these numbers are growing. If you are ignoring social media in your PPC strategies, you are missing out.
Most people are checking platforms like Facebook, Twitter, Instagram, LinkedIn, and Pinterest daily. Many of these demographics are on multiple platforms, especially younger people.
This means that PPC marketers will be focusing on ads for social media platforms. Since most people use several social media platforms, you’ll want to cash in on this multi-platform trend. Facebook and Google are still the bread and butter of paid advertising but you should look to expand your horizons in 2023.
6. Audience Targeting
One of the latest features of Google Ads is the ability to add target audiences. This narrows down who you want to see your ads. Taking advantage of this feature allows you to get the most out of your ad budget.
Audience targeting allows you to specify things like the age group or household income that your product is targeted at. You can even set ad preferences to exclude audiences that you don’t think your service appeals to. For instance, if you sell fine jewelry, you might exclude people with incomes less than $100,000 per year because they will be less likely to spend big bucks on a necklace or earrings.
The latest Google Ads updates also gave advertisers the ability to layer audiences on top of each other. This means you can use keyword targeting and demographic targeting together to create extremely relevant ads.
7. Ads Data Hub
Ads Data Hub will provide a more comprehensive reporting and measurement to help clients understand how effective their ads are across screens. This is helpful because Google announced that it will no longer allow third-party pixel tracking on YouTube because of security concerns.
8. Bumper Video Ads
When it comes to mobile content, video is king and it will continue dominating the market in 2023. In fact, search engine marketers without video experience are finding themselves behind those who do. Video ads are great for business reach, and aesthetic appeal and are relatively low cost.
With the recent introduction of the bumper machine from YouTube, Google’s latest video marketing tool, you can turn videos that are shorter than 90 seconds into a variety of bumper ads ready for display on the YouTube network.
Platforms are going to encourage advertisers to adapt to things like Google’s vertical video ads. Even if you don’t want to pay for video advertising, YouTube or similar video hosting sites are an excellent target for your search campaigns.
9. The Rise of Voice Search
Smart homes and personal assistant speakers such as Cortana, Siri, and Alexa have taken off in a big way.
Paid voice search advertising hasn’t yet made it to the mainstream, but due to a rise in technological changes, it’s nearly certain we will see these advancements start to emerge soon. Until then, you can get ahead with some preparation strategies.
One good strategy to get ahead of the game is to adopt a more conversational tone on your website. People are more conversational when making voice searches, so it will improve your chances of a hit. Updating FAQ pages on your website by using ‘long-tail’ keywords is another way to set yourself up for voice search success.
10. A Surge in Visual Searching
Visual search works by using a picture as the search query as opposed to text. For example, you take a picture of a vase you like and the visual search will output links to buy it. People want results faster than ever and visual search helps people get exactly what they want faster than typing in something like “blue vase with painted white flowers”.
Check out Bing’s visual search when we took a picture of a member of TheeTeam’s glasses:
We have already seen Pinterest and Instagram launch products in the visual search arena. Amazon has also shown the value of visual search by partnering with Snapchat.
To stay ahead of this trend, create a photo catalog of your products and services. Add metadata to the images to make sure they are categorized correctly by search engines. For example, a photo of a jade green vase would have alt text like, “small jade green vase.”
11. Collaborative Filtering
Collaborative filtering is a grouping system that groups users by shared tastes or preferences. If Bob has similar reactions to content as Sue, it is likely they could have other similar tastes. Filtering can be based on almost anything from age, interests, locations, and more to guide them to content that would appeal most.
You can see this when you Google something abroad. While Google will normally send you to google.com, if you are on vacation in the United Kingdom you will instead see google.co.uk. Google does this by checking your IP address when you search.
Collaborative filtering goes further, tailoring your content to your recent likes, browsing history, or trending topics. This allows websites to remain interesting, new, and relevant to individual users.
At its simplest, remarketing is tracking and displaying ads to users once they leave your site. It can be very targeted and personalized, making it a very effective marketing tactic. Showing people ads for things they’ve shopped for in the past, whether they actually made a purchase, tends to result in higher conversions.
Remarketing is about keeping your brand in people’s minds. Things have moved on from trying to appeal to people who are not ready to buy. The focus should be on finding out where your potential customers are in the buying cycle. Then create personalized, targeted ads that will help them decide to convert.
13. SEO and PPC Integration
PPC and search engine optimization go hand in hand. You’ll see better results when you integrate your SEO and PPC campaigns. This is a universal fact that will continue to be true in 2023 and beyond.
A good way to sync up your PPC and SEO is to analyze your top-performing ad copy. Create your content and blog posts based on that copy to boost your ranking.
You can use long-tail terms not only to boost your rankings but also in paid search bidding strategies. SEO and PPC integration allow you to target competitor’s keywords by looking at the PPC Auctions Insights Reports and more.
14. Bing, The Little Search Engine That Could
Bing is back! With its revitalized focus on ad inventory, data, and audience targeting capability, Bing has become a sleeping giant. Recently, Bing Ads rebranded itself as Microsoft Advertising. The latest numbers, as of September 2019, show that 1.3 billion people use Bing worldwide each month. In 2023, ignoring Bing could cost you money.
15. YouTube Masthead on TV Screens
YouTube racks up more than 250 million hours of watch time per day on TV, making it the fastest-growing screen for YouTube. The YouTube Masthead is a digital billboard placed on YouTube’s homepage for 24 hours, on TV screens. This allows advertisers to reach a wider audience. The Masthead will autoplay after a few seconds on all compatible devices.
16. Smart Segmentation and Google AdMob
Mobile apps are expected to generate up to $935 billion by 2023 via paid downloads and in-app advertising. Smart segmentation was launched in 2019 and allows gaming app developers to generate revenue from non-spending players. It uses machine learning to segment users based on the likelihood of them spending money within the app.
17. Alternative PPC Programs
While Facebook and Google have dominated the industry, people are spending more time on other platforms. Quora, AdRoll, and LinkedIn are just a few different platforms to consider for PPC.
PPC Marketing Strategies for a New Decade
PPC strategies are constantly evolving. If you want to stay competitive, your marketing strategies need to evolve, too.
Make sure you are always at the forefront of new technologies and best practices. Just because something worked for you last year doesn’t mean it will have as good results in the next.
Like this post? Check out our top digital marketing trends to get your business ready for 2023!
Is it time for a website redesign or a brand new build? Make sure that your site’s being built using the latest WordPress web development trends and the most up-to-date code. Our website development agency keeps up with the latest WordPress trends so we can continue to deliver amazing websites to our clients. Check out what to expect from the content management titan in 2023!
Why Is WordPress So Commonly Used?
Powering around 43% of all websites, WordPress dominates over other content management systems. TheeDigital uses WordPress exclusively for all our web design and web development clients. But, why do so many web designers and web development agencies prefer using this platform?
WordPress has numerous strengths as a content management system. It’s user-friendly so even novice site administrators and business owners can make basic updates, add blog posts, or post images and videos. With the Gutenberg editor, it’s even easy to change the page layout and user experience! WordPress also offers a massive library of both free and paid plugins to its users, making it 100% customizable and incredibly powerful. WordPress websites are far less vulnerable to hacking since they get frequent updates with the newest security fixes.
Benefits of WordPress Websites:
- Powerful plugins
- Regular updates and enhanced security
Top WordPress Trends & Updates in 2023
Since the release of the Gutenberg editor, there have been some major updates to the WordPress CMS – and there are more to come!
New Navigation Structure
The largest chunk of work is around launching a clearer user experience for editing global concepts – styles, templates, and navigation. The goal is to unify the template and post editor experiences and to make work faster with a more powerful navigation block and shortcuts for template browsing.
Design Tools & Building Blocks
The global styles interface will also get a facelift. The goal is to give the user increased visual functionality without relying heavily on external libraries and explicit media query handling. This will empower users to better manage webfonts, implement responsive typography, and expand the toolset available to blocks.
The new WordPress design tools will be comprised of all tools related to the appearance of blocks and range from colors, typography, positioning, and alignments, to filters like duotone, cropping, and background media. The update will also focus on the creation of easily shareable tools and their application across blocks.
Drag-And-Drop Page Builders
While nothing beats the customization and functionality of a professionally built website, drag-and-drop page builders offer computer beginners an opportunity to build their own site without having to use any code. Our Senior Web Developer, Eric Machamer understands the appeal of drag and drop options as users “like the ability to see exactly what their page will look like when the edits are made.” Divi and Elementor are both popular drag-and-drop plugins for WordPress.
Using WordPress for Ecommerce
Many websites offer items or services for sale on their website, whether it’s an organization adding branded merchandise to a blogger selling an ebook. Having ecommerce capability is a growing necessity on your website, and with WooCommerce, you can turn any WordPress website into an ecommerce site.
WooCommerce marries WordPress’s search engine optimization features and ease of use with the payment gateways, inventory maintenance, and marketing features to help you run your business more effectively and improve customer service. WooCommerce currently powers over 70 million ecommerce shops, including:
- Singer Sewing Machines
- Weber Grills
- Luminaire Home & Decor
- Blue Star Coffee
If you decide to use WooCommerce to power your online store, you’ll be in good company! Thirty-one percent of all online stores are run using WooCommerce Checkout.
Final Word: WordPress Web Development Trends
Excited about these web development trends and updates? We are too! With each new WordPress release, users enjoy enhanced usability, more custom functionality, and increased security. If you’re taking on a website redesign or building a new project from scratch, it’s worth looking into using WordPress as your content management system. It’s a user-friendly platform that has top-tier data security, functionality, and customer support.
Think building your own website is too much to take on? No problem. Our web development agency is committed to staying current on the latest WordPress trends and updates so you don’t have to. Let’s work together to build a powerful digital representation of your brand!
Your website needs to reflect your authority and expertise, while properly representing your professionalism and brand. That’s why it’s important to make use of the most user-friendly and popular lawyer website features. From advanced forms and chatbots to ADA-compliant content, learn about the must-have features on your law firm’s website.
3 Must-Have Features for Attorney Websites
Incorporating modern design elements into your website can help you showcase your expertise and professionalism. A website that is clean and easy-to-use will always create an excellent first impression with visitors and encourage them to learn more about your practice.
Before we dig into this year’s must-have lawyer website features and trends, there are 3 basic foundational features your website should have: mobile-friendly design, user-friendly navigation, and high-quality content. These features can also affect your search engine optimization.
1. Mobile-Friendly Design
Mobile web design ensures your website is accessible on an iPhone, Galaxy S10, tablet, notebook, or any other mobile device on the market. Using responsive design technology, your website will automatically adapt to the screen size and resolution of the device used.
It’s important your website is mobile-friendly because most people use their phones (or smaller screen sizes) to research while on the go. Google also prefers mobile-friendly websites and indexes them first.
2. User-Friendly Navigation
User-friendly means it’s easy for users to find what they’re looking for on your website. Your main navigation menu is simple and straightforward, your calls to action are clear, and your pages are easy-to-read.
3. Valuable Content
While it’s important to be unique and position yourself as an expert in your field, you also want the content of your website to connect with people who need your services.
Avoid legal jargon and focus on clearly explaining your services. Make it clear who you serve, your practice areas, and how users can request case evaluations.
Now, let’s dig into this year’s legal web design trends:
5 Web Design Trends for Law Firms
UX (user experience) is more important when designing websites than ever before. Using interactive elements, like cinemagraphs, helps evoke emotion, appreciation, and credibility. Cinemagraphs are still images in which a micro-animations or micro-interactions occur. A GIF is a commonly used type of cinemagraph.
Cinemagraphs add a stunning, modern element to your website. This latest web design trend uses high-quality images that blend video and photography with subtle motion on a fluid, unbroken loop. Cinemagraphs capture your user’s attention and provide a more immersive experience, keeping them engaged and interested in your website.
In the example above, maritime law firm Arnold & Itkin LLP, leverages cinemagraphs to create an “out-at-sea” experience. Their audience, people hurt/affected by a maritime or offshore accident, can relate to the imagery (offshore drilling, oil rigs, sea vessels, etc.) and immediately feel like they’re in the right place.
This feeling encourages them to learn more about the law firm, read case results, and request a case evaluation.
2. Serif Fonts
A long-standing web design rule is to use sans-serif font. However, screen resolutions have dramatically improved and this outdated rule is not really a rule anymore.
More web designers are adopting serif font because it conveys authority and professionalism. And this is exactly what you want to portray on your law firm’s website.
The most popular serif fonts in 2020, according to Typewolf are:
- Freight Text
- Tiempos Text
Tip: When using serif font on your website, preview it on a small screen to ensure the typeface is clear, crisp, and easy to read. You may find a blend of serif for headers and subheaders blended with sans-serif font for your main content creates an attractive, modern balance.
While using video on websites is not new, it is a more important web design element to include on homepages and service pages.
From a design perspective, video helps to break up text content and diversify the page layout.
Video also improves user experience and makes it easier to connect with your potential clients.
Another benefit of video content is the impact they make on your search engine ranking. Google and Bing are now showing video content directly in the search results.
Adding video to your website and legal marketing strategy, improves your visibility in the search results, the user experience you create on your website, and your content marketing efforts.
4. Micro-Animation Trends for Lawyer Websites
Micro-animations are small visual cues that draw the user’s attention. For example, when you move the mouse near our logo, it increases size and changes form, you’re seeing a micro-animation.
Due to small screen sizes and flat design, micro-animations guides a visitor around your website, subtly encouraging them to follow your calls to action and request a case evaluation with your firm.
Minimalist web design is clean, crisp, and doesn’t rely on complicated graphics, bold colors, and excess text to draw the visitor in. In fact, its clear, stark look conveys a simple message to make a bold impact.
While minimalism is always a classic and popular look, it’s becoming more of web design trend for law firms.
As an attorney, the goal of your website is to connect with potential clients and showcase your expertise. Having a stark, near-empty home page may not be practical, however, you can use elements of minimalism for your website.
In the example above, this law firm uses the power of whitespace around its text content to draw attention to the actual message. Their clear approach lets the content speak for itself.
Final Word on Must-Have Lawyer Website Features of 2023
Not only are we looking forward to cleaner designs, more motion graphics, and directed experiences, but people expect a genuine connection when they visit a website. People are compelled to trust your “why” before your “what” or “who”. That said, what you put on your website matters. Review your website with your legal team or with a law firm website design agency to see how the voice and tone of your content marketing represent your brand as a whole.
Chatbots can also be another helpful tool in providing better user experiences for your prospects and customers. Be aware of how you or your website development agency sets up the question and response sequences – if not thought-through, you may actually frustrate customers. When set up properly, you can provide instant responses that help people understand whether or not you can help them with their legal issues.
Additional Lawyer Website Features:
- Write genuine content that connects.
- Build more guided experiences for your website visitors.
With nearly 800 million members, LinkedIn is all set to grow as the number one social media platform for B2B Marketing. On the other hand, B2-B social media management is not as easy as it looks, as you will have to make various considerations to ensure that you can make the most of your digital venture.
If you are looking to Hire a LinkedIn Marketing Agency for your business, you have landed at the right place. You will discuss the top reasons why you need a LinkedIn marketing agency and how it can benefit your business.
What makes LinkedIn a preferred Platform for Marketing? LinkedIn is one of the best platforms that enables you multiple features like building relationships with your clients, hiring your team, and promoting your brand by transforming your employees into influencers. In the digital age, most businesses use LinkedIn to process thought leadership, get detailed insights through industrial research, and improvise the brand’s reputation to outperform
their competitors on the internet. As mentioned above, here are the top reasons why you should use LinkedIn for B2-B marketing.
1: Creating brand awareness to boost your reputation:
According to recent research, nearly two professionals sign up on LinkedIn every second, which makes the platform quite engaging and essential for B2B marketing. With a rapid increase in the signup rate, the platforms offer an excellent opportunity for brands to improve their brand reputation. Suppose you know how to use the community and personal profile pages on LinkedIn correctly. In that case, you have a great chance to improve your visibility and increase your credibility on the platform. You have to regularly update your status and use all other underutilized features to enhance your brand’s rankings on the platform.
2: Thought leaders:
A recent survey conducted by the platform has showcased impressive results where the majority of the professional audience have opted to follow their favorite leaders. The latter can help and guide them with the latest updates in their professional life. Thought leadership in a specific domain will help brands drive their target audience to their LinkedIn. In other words, there is no need to hire influencers to promote your B2B business on LinkedIn, as you can transform your employees into loyal brand influencers. All you have to do is find the employees in your office whom you feel are ideal for the job and ready for their life transformation. Anyways, you can help them upload quality content, which will help them engage your customers within your business.
3: Sell your products or generate quality leads:
According to various marketing geeks and experts, Linkedin is one of the best platforms to sell your B2B products or generate quality leads. Apart from the traditional marketing techniques, you also have engaging potential customers to drive traffic to your relevant resources. In addition to that, the platform offers exclusive ways to share your content, analyze your audience, and generate potential leads to boost your sales. Moreover, a recent survey by the platform indicates that nearly 18% of the lead generation happens on the platform through content posted by B2B marketing. One can also drive engagement to their LinkedIn page by posting answers to the questions asked by their clients.
A common mistake majority of B2B marketers make is they only consider LinkedIn as a social media platform ignoring the fact that Linkedin is also a spectacular tool for conducting in-depth industrial research. Apart from connecting and networking with people, one can also stay updated with the latest industrial trends by using the power of LinkedIn. You can upgrade the LinkedIn profile page of your brand with the latest industrial trends to ensure that your audience stays engaged with your page. You can also ask your in-house analysts to perform research on how your audience and potential clients are interacting with your brand’s LinkedIn profile.
5: Traffic Building and CRM:
Apart from conducting competitor analysis and market research, you can also get a better view of your customers through LinkedIn. The social media platform is like the bridge which connects legitimate brands with prospective customers. Today, there is a wide range of CRM tools available in the market which you can use to find out how your contacts are engaging on LinkedIn and how you can optimize your LinkedIn profile for better results. One of the most significant advantages of using LinkedIn is not only a great platform to link results, but you can also drive traffic to your B2B website through LinkedIn. All you have to do is Hire a LinkedIn Marketing Agency that can help you efficiently promote your brand on LinkedIn.
Effective marketing strategies are vital to growing your business. They become essential to get in front of the right target audience and build recognition. The ultimate goal of any marketing campaign is to drive results to grow the business.
In addition to SEO, paid ads, and social media marketing, performance marketing is changing the game in how businesses influence their growth. The Top performance marketing agency is also rising to the occasion by effectively creating and implementing strategies.
Facts about Performance Marketing
By definition, performance marketing involves leveraging various strategies on different channels to drive results. The key difference is that you only have to pay after the desired objectives are achieved. Many businesses choose performance marketing for two primary reasons: to get a high success rate and optimize the overall marketing budget.
Surveys revealed that 62% of brands have moved towards performance marketing in the last few years.
A reliable performance marketing agency can tailor-make each strategy to meet your overall needs. The strategies will accelerate your growth in no time.
Works Involved in Performance Marketing
The creation and execution of an effective performance marketing campaign involve input from various groups.
These are commercial merchants looking to accomplish a specific set of goals. Retailers can be brands that sell products or services. They will also partner with affiliate marketers to generate more sales.
These are professionals who operate media channels. They will promote blogs, social media content, digital ads, and other accounts. Most publishers use paid ads to promote the brand and its services.
Third-party platforms connect publishers and brands. They aim to be the one-stop destination for tools and resources. These tools are also essential for tracking the performance of marketing campaigns.
These agencies offer full-time marketing support to companies. They take care of campaign designs, manage regulations, and recruit talents to work on the process.
Best Channels For Performance Marketing
A performance marketing agency can tap into the potential of social media marketing channels. Platforms like LinkedIn, Instagram, Pinterest, Twitter, and Facebook are all effective to connect with the audience. However, you must determine where your target audience is spending most of their time.
Performance marketing mostly revolved around retargeting. Native ads are a useful tool for this purpose by reaching a wider audience base. Native ads drive more intent from the users by appearing relevant to the platform.
Affiliate marketing is a part of performance marketing. Most commonly, advertisers will place banner ads on various platforms to generate brand exposure. This enables you to reach a new audience and convert them into customers. You can also promote your services with affiliate marketing.
Advantages of Performance Marketing
The primary goal of performance marketing is to boost performance based on specific goals. Therefore, performance marketing campaigns provide you with easy analytics. You can measure metrics like sales, leads, impressions, and clicks. You can also integrate advanced management tools for better insights.
The versatility of performance marketing allows you to diversify your revenue streams. This also means that you quickly remove any ineffective campaigns that are feeding the budget. Hence, you get a surefire way to drive more revenue by generating better sales volume from your campaigns.
A well-crafted performance marketing campaign can help you reach a new audience. You can tap into a diverse audience base by partnering traditional marketing with affiliate marketing. Most importantly, you get to drive highly targeted traffic from various channels.
As said earlier, you only pay for the results in performance marketing. There is no fixed amount to be paid to the performance marketing agency. The cost-per-impression basis also allows businesses to track their budget better.
Top Strategies for Performance Marketing
Any successful marketing campaign involves continuous testing and optimizing. You can explore a range of tactics to optimize the performance of your campaign to improve the revenue metrics. Experimenting will also allow you to refine aspects that are lacking in your campaign. This step is essential to avoid wasting time or money on campaigns that aren’t delivering the expected results.
You should always review the data generated from different channels. This will help you to focus on marketing channels and audience segments that are delivering the most scalable results. Reviewing data will also allow you to combine different strategies to avoid losing out on opportunities.
Hire an Agency
Performance marketing is an appealing option for businesses working on a smaller budget. Therefore, it is essential to hire a performance marketing agency that truly understands your needs. You must thoroughly research all the potential agencies and review their previous work to make an informed decision.
Ready to Boost your Performance
The top performance marketing agency can help you reach the pinnacle of market dominance. The new age of marketing strategy allows your business to spend every penny wisely. It is an excellent method to grow your brand by boosting awareness and exposure. Most importantly, there is no need to worry about budget constraints for your marketing campaign.
The cutthroat inbox of your well-known client roils with advertising and marketing messages. The aggressive issue lines and ratings of attention-searching for emails. With over one hundred forty-four billion emails dispatched each day, email advertising and marketing remains one of the elite channels.
To be sure, locating the vital thing to a stand-out message is essential on your backside line clicked whether or not that backside line is cold.
The difficult coins or network engagement or whatever in between. What follows are 8 inbox-examined email advertising and marketing techniques that hit senders have used to get their emails clicked.
● Try creating a good email id.
That statistic will become even greater surprising whilst you research that 90% of customers say they’re like to tie up with an agency that offers something immediately applicable to them.
Starting to look at why personalization is such a critical part of powerful email advertising and marketing.
Today, email personalization is something all businesses can and need to be doing regardless of their size. It gives a more fantastic individualized customer support adventure and is straightforward to do.
● The title or subjects must be taken into account well
Your issue line is the primary issue your subscribers will see. Given that 35% of email subscribers open an email primarily based entirely on the issue line, they won’t click on through if it’s now no longer compelling.
This is why it’s vital to spend time in your issue lines – it may suggest the distinction between many click-on-throughs and none.
Plus, the opposition is strenuous in inboxes these days. People are bombarded with dozens of advertising emails each week. Incrementors SEO and social media marketing services make it easy to deal with.
Your undertaking is to make yours stand out; however, now no longer stumble upon as overly promotional.
● Social media must be an essential part
Speaking of social media, it’s every other issue of any powerful email advertising strategy. There are many approaches that virtual advertising channels can have interaction to assist amplify your brand’s reach.
You must consist of CTAs for your diverse social media on your email campaigns and newsletters for starters.
Depending on the campaign, you need to proportion the email content material on social media. Social media is likewise an exceptional manner to develop your electronic mail list.
Once you create an electronic mail signup shape, you could use the same “percentage on social media” characteristic of distributing the condition and developing your target market throughout channels.
Conversely, including hyperlinks for your social media in a welcome electronic mail to new subscribers is an exceptional manner to introduce your target market to your diverse channels.
● The content given should be of much importance
Supplying a fee to subscribers is similarly critical to a powerful email advertising strategy. If you continually offer a fee, your subscribers are more likely to constantly open and study your emails. They may even begin expecting your messages to touch their inbox.
You can function with the content material with recommendations on online garments shopping in your email newsletters or advertising campaigns.
Similarly, you can rework your usual length manual into a custom length finder and hyperlink it to your emails.
This type of email content material is what we suggest with the aid of using a presenting price on your subscribers.
Of course, promotions and new product capabilities also offer prices; however, customers have come to anticipate this form of content material, so it doesn’t come across as noticeably helpful.
● The call to action
Your calls-to-action (CTAs) can dramatically affect the pressing through quotes of your emails. (And, therefore, your conversion quotes too.
A vulnerable CTA approaches much less traffic and, ultimately, much less income, so it’s well worth spending time in your CTAs to ensure they percent a punch.
Another exceptional exercise with regards to CTAs is to apply precise language. You need to provide your subscribers with an excellent concept of where you’re sending them, particularly your higher-stage CTAs.
For instance, if you’re providing a brand new line of products, your CTA should read “take a look at out our summertime season 2022 collection,” and the hyperlink should pass without delay to this segment of your website.
● Providing the content is the most important.
Word-of-mouth advertising is a highly effective tactic, and user-generated content (UGC) is essentially its virtual model.
When subscribers see that different clients are taking part in your emblem and products, they’re much more likely to need to discover more incredible things.
Integrating such things as client photos, videos, reviews, and testimonies in your emails creates a feel of a network and encourages greater click-on-throughs. According to research, UGC drives a 73% boom in email click-on via rates.
Apart from supporting raising click-via and conversion rates, proposing user-generated content material is essential in constructing a network around your brand. It creates a two-manner avenue between you and your customers.
Knowing how to create terrific mail is one. Knowing the way to craft a powerful email advertising approach is another. The online content marketing services at Incrementors are the best for email marketing.
It’s how you hook up with your audience, pressure sales, and construct a network around your brand.
The key to a hit email advertising marketing campaign is to optimize each element, from the problem line to the content material and CTAs.
Use an email advertising carrier just like the one we provide at Sendinblue to do the problematic paintings.
Segment subscribers so that you ship the most straightforward the maximum applicable content material to decide what factors carry out best. And construct trigger-primarily based particularly personalized campaigns.
Meta Description… Here we discuss SEO and what it stands for. SEO is a powerful tool that can help to increase your ranking and score you high in keyword searches.
SEO is nothing but a term in digital marketing that stands for” search engine optimization” that mainly includes a certain set of practices that are specially designed to greatly improve upon and position the web pages in a high ranking scale software so as to optimize on the organic search results.
To put it simply, it is a process that means to improve your site’s visibility when prospective clients search for a certain type of product or service that is related to the business that you offer.
The search is mainly carried out on various search engines such as Google or bling. This is the fastest-growing digital marketing strategy today and is being adopted by every business unit to increase their market presence and grow by leaped and bounds.
The person who is looking for an SEO Company in Bangalore, first he should know what SEO is about.
The better the visibility is, you have the higher your chance of gaining popularity and attracting potential customers to your business.
How is it that SEO works?
So how does SEO work after all?
The process involves the use of bots where each page giving relevant information on a particular topic typed in Google is collected as a set of pages that go into an index.
This can be compared to a giant library where all the books the depicted as a web page and are stacked in an organized fashion and whenever a particular book is needed, it can be pulled out by the librarian to help you find what you are looking for for at that exact moment.
Next in line is an algorithm that helps to analyze the various pages that appear in the index. Here a thousand ranking factors are taken into consideration, thereby determining the order in which the pages should appear when a query for a search is put forth.
In the case of SEO, the librarian has read the entire collection of books and is able to tell you the answers to your exact search.
So how can you use SEO to your advantage?
Read on as we tell you certain steps to use SEO to your advantage.
- Conduct Competitors Analysis
One of the highly effective tactics involved in making the most of SEO is to be able to work on your rankings thereby doing extensive research of the competitive market.
The first step that you can take in this direction is to narrow down on your key competitors by way of area of work, any specific industry, or geographical location. If you can think of any other relevant factor to further fuel your search, then it may prove beneficial.
When you get into an in-depth analysis this will help you to discover certain areas where your counterparts may be succeeding and you may be able to chalk out a systematic plan to overcome your weak areas.
- Do keyword analysis
Another important aspect to keep in mind is keyword analysis of your competitor’s keyword usage. This will help you find new keywords for a better search ranking.
- Check for the content quality and structure.
Also, content analysis is another powerful tool that helps you understand the kind of content being posted by your counterparts, for example, topics covered, length of the blog, quality of content helps you understand the content structure and perform better.
In simple terms, digital marketing is a form of marketing that is done by using online platforms to grow businesses. As a student, you don’t even need a college degree to start digital marketing. All it requires is a laptop, an Internet connection. Earn Money Every brand or business wants to get more traffic and more leads. As the conversion rate in digital marketing is higher than traditional marketing. So they need digital marketers who can scale up their business to the next level. And that’s where you can help them out! But how? You might be wondering, right? No worries. You can take free or paid short courses in Lahore online or even learn a lot of stuff from YouTube for free, all you need is time, dedication, consistency.
5 Simple Ways For You To Earn Money Through Digital Marketing
In this article, I’ve listed down 5 simple ways to earn money as a student through digital marketing. Let’s get started.
· Earn Money By Social Media Marketing
Social media marketing refers to the type of marketing done by using social media platforms. This is considered one of the most effective ways to get leads and traffic. Almost everyone interacts with social media and spends most of the part on it. You too right? Then why not monetize it? Help brands or businesses to sell their products/ services by posting consistently on social media while targeting the right audience. Moreover, engaging with the audience, knowing their pain points, and being familiar with marketing trends will make you stand out in this industry.
· Get Paid By Graphics Making
Images are everywhere. Whether you are at the coffee shop reading a magazine, driving and seeing the billboards, scrolling through your Instagram, or whatever. No doubt that graphics make content more appealing and easy to understand. If you have a talent for designing and like to create graphics or illustrations, you can also earn money as a graphic designer by considering the color combinations, typography, and other multiple factors. To hone your graphic designing skill, you can learn by taking various good courses from Udemy, Skillshare, or Youtube.
· Earn Through Blogging & Affiliate Marketing
Are you good at writing blogs/ articles? Then this is for you! Blogging is no doubt fun and people love to read blogs. You can earn by turning your writing skill into blogging. In blogging, you have to create informational, useful, relatable content to attract your audience and make it SEO-friendly so that it can appear higher on search engines. And once you get enough traffic you would run ads, write promotional content or do affiliate marketing on your blog.
P.S: By writing promotional content, whenever someone purchases that product/ service after reading your write-up, you will get some commission!
· Make Money as a Web Designer/ Developer
Web designing is about arranging several elements, designing, and layouts of a website. You can even become a good web designer by learning from Youtube. In addition, analyzing others’ sites and practice will do wonders for you. However, web development is a bit technical as compared to web designing because it involves back-end programming or coding-like stuff. To get a good command in the web development niche, you can enroll in web development courses or can get training from experienced mentors. This will help you to grow and learn more in a short period of time.
. Earn By Doing Content Writing
Along with blogging or without doing it, you can also write for other websites if you love to write. Especially, “Blog” is a must section of all websites and the owners of sites need someone who can craft well-structured and relevant content for their blog. Moreover, you can write ebooks, video scripts, social media posts, and much more as a content writer. Aside from writing, there are also some skills that you will learn over time. To get a better sense of different online writing tactics, you can take one of the most popular courses ‘Content Marketing Certification Course’ by HubSpot.
In The Crux
Due to its dynamic nature, digital marketing is very suitable for students who want to earn money online. As a student, giving 2-4 hours per day isn’t very difficult. So working as a freelancer by selling your digital services will make you independent who can pay their tuition fees as well as other expenses. Moreover, this will also help you in the future when you will step into the practical field.