Digital marketing course
The world is going digital. Whether you’re a small business, corporate, or government entity, digital transformation is crucial for your success. That’s why digital marketing is one of the fastest-growing sales channels. In this course you’ll learn about the history of digital marketing, key digital marketing strategies, the role of technology in marketing, and much more.
Are you looking to learn about the exciting world of digital marketing? If so, you’ve come to the right place! As part of this digital marketing course, you’ll learn the ins and outs of digital marketing, from social media to SEO. You’ll build your digital marketing skills and walk away with the knowledge to start your own digital marketing business.
If you’re interested in a career in digital marketing, this course will give you the skills and knowledge you need. You’ll learn how to use the latest digital marketing tools and channels to reach, engage, and convert your audience. This course is part of a digital marketing certification program. You’ll receive a certificate of completion upon successful completion of this course.
As a digital marketing professional, your skills will be increasingly in demand by companies who are looking to grow their businesses online. With this in mind, it’s important that you gain as much knowledge as you can about the field so that you can get as much out of your career as possible. That’s where a course like the one offered by Growth Hackers can come in handy. Offered entirely online, the course will provide you with the training and education necessary to get your career off the ground.
If you’re looking to gain a competitive advantage in the fast-evolving world of digital marketing, this intro-level course is for you. In this 12-week course, you’ll learn the basics of digital marketing, including web analytics, content marketing, social media, and search optimization. You’ll also learn how to launch a successful digital marketing campaign, including keyword research and paid advertising. Finally, you’ll learn the latest digital marketing trends and be exposed to cutting-edge industry tools and resources.
The importance of digital marketing
Digital marketing is a field that has undergone a lot of change in the last decade. Today, businesses that aren’t doing anything in the digital space are at a huge disadvantage. That’s because the majority of their competitors are investing heavily in digital marketing, and are reaping the rewards. Digital marketing, when done right, can be a huge traffic and revenue generator for your business.
Digital marketing has become an integral part of almost every business, regardless of its size or scope. With the advent of digital technologies and the internet, the world has become a much smaller place, and it has become easier for businesses to reach out to billions of people and offer their products and services to a much larger audience than ever before. However, despite the evident advantages of digital marketing, many businesses still don’t recognize its full potential, and as a result, they are missing out on a lot of opportunities to reach new audiences and expand their customer base. In today’s economy, it is more important than ever before for businesses of all sizes to invest in a digital marketing strategy that can help them reach a wider audience, build them.
Digital marketing has become a vitally important part of most businesses marketing strategies today. It is the process of using digital platforms and channels such as social media, email, and websites to market a product or service to a targeted audience. Using digital marketing can offer a range of benefits including the ability to reach a large number of potential customers, the ability to track how well a marketing campaign is performing, and the ability to tailor marketing messages to fit the needs and preferences of individual customers.
Digital marketing has become an integral part of modern business. The internet has opened up a host of new ways to market products and services, and these have become an essential tool for almost any business that wants to remain competitive. But just as traditional marketing has evolved over the years, so too has digital marketing. It has become an intricate web of tactics, designed to fit the needs of almost any business and the needs of the modern web visitor.
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What is B.com?
B.com (Bachelor of Commerce) is a bachelor’s degree. B.com is a three-year program divided into six semesters, two of which are offered each year. After class 12th with a commerce track, B.com is one of the most popular courses. Accounting, Economics, Business Law, Taxation, Insurance & Management are all covered by a B.com
Syllabus of B.com
Businesses Organization & Management
Principles of Microeconomics
New Venture Planning
Business Mathematics & Statistics
Principles of Macroeconomics
Economics of Regulations of Domestic & Foreign Exchange Markets
Income Tax Laws
Financial Markets & Institutions
4. Skill Based Subject*
Banking & Insurance
Financial Analysis & Reporting
Indirect Tax Laws
Human Resources Management
4. Skill Based Subject*
Investing in Stock Markets
Auditing & Corporate Governance
Principle of Marketing
Training & Development
4. Skill Based Subject*
Computer Applications in Business
Fundamentals of Financial Management
Consumer Affairs & Customer Cares
Entrepreneurship & Small Business
Indian Polity & Governance
Office Management & Secretarial Practice
Corporate Tax Planning
Fundamentals of Investment
4. Skill Based Subject*
Personal Selling & Salesmanship
Cyber Crimes & Laws
B.com Eligibility Criteria
Candidates must have studied commerce subject in 11th & 12th with compulsory subjects including Accountancy, Business Studies, Maths/Optional Subject or Economics.
Candidates have the minimum cut-off score by state board or institution. The Minimum cut-off for the B.com course is 50%-60%.
Top Colleges for B.com
PIMR ( Prestige Institute of Management & Research)
AIMSR (Acropolis Institute of Management Studies & Research)
Devi Ahilya Vishwavidyalaya
Why should do B.com?
The B.com degree is designed to offer students with managerial abilities in business-related fields. Students also obtain in-depth knowledge of essential areas such as accounting, law, statistics, finance & marketing by the end of the program.
A B.com degree holder is well suited to work in a corporate setting or as an entrepreneur. The student is capable of adjusting to changes in the flexible business world, can focus worldwide, and has a thorough awareness of the market-relevant parts of the business world. If the student, on the other hand, decides to start his or her own firm, he or she will be able to run it successfully and professionally without the need to hire experienced accountants or market consultants.
B.com job profile option
Once you’ve completed your B.com, you’ll be able to choose from a variety of job opportunities. A B.com student can pursue any of the following careers:
A brief overview of the online Quran academy. The holy Quran is a book that fell upon the heart of the holy prophet Muhammad (SAW). The holy book is divided into 30 parts (paras), each of which contains 114 surahs. It gives Muslims guiding principles for living their lives in accordance with Allah Almighty’s commands. The holy eQuran extensively discusses all aspects of life in order to help Muslims understand what Allah expects of them. The past events of various nations have been discuses in the holy book, which contains great wisdom for those who concentrate. online quran academy
The holy prophet Muhammad’s (SAW) life and the holy Quran
It is obligatory for every Muslim to study the life of Prophet Muhammad in order to understand the holy Quran in its true spirit (SAW). In other words, the Prophet Muhammad’s (SAW) life is a living example of the Holy Quran. Within the span of twenty-three years, the holy book descended upon the heart of the Holy Prophet (SAW). When an Ayah (verse of the Quran) or a Surah fell upon the Prophet (SAW), he would interpret it immediately. Following the death of the Prophet (SAW), the Sahabah (companions of the Prophet (SAW)) would orally transmit the interpretation of the Quran. With the passage of time, it became increasingly important to preserve the holy book’s interpretation (Tafseer) in written form.
Some facts about Tafseer e Quran (interpretation of the Holy Quran)
Tafseer is an Arabic term that means “interpretation.” Mufasa is the person who delivers Tafseer orally or in writing. The holy Quran is Allah Almighty’s book; no one can change its words. A person who writes Tafseer must be highly qualified in various disciplines of the holy Quran. Furthermore, he must be fluent in classic Arabic in order to comprehend and explain the true meaning of the words of the Holy Quran. To interpret the holy verses, the music must be proficient in the following disciplines:
Understanding of Islamic History
The holy verses of the online Quran academy continued to descend upon the heart of the Holy Prophet (SAW) on various occasions; each verse (ayah) has a specific meaning in the historical context; no verse can be understood without knowing what the circumstances were at the time the verse was descended. In other words, a Mufasir must be an outstanding scholar of Islamic history.
Excellent command of the Arabic language.
The Tafseer is written in accordance with the Arabic language’s grammatical rules. To understand the holy verses of the Holy Quran, the Mufasir must have a strong command of Arabic grammar. The Mufasir writes the Tasir (interpretation) of the Holy Quran after judging the verses of the Holy Quran according to the rules of Arabic grammar.
Command of Classical Arabic
According to a great Muslim Scholar, a person who believes in Allah and the Day of Judgment should have an excellent command of Classical Arabic in order to understand the holy verses of the Holy eQuran. The individual can interpret the holy Quran if he or she is fluent in classical Arabic.
Possession of Islamic Jurisprudence
Writing the Tafseer eQuran is a difficult task; the Mufasir must be well-versed in Islamic jurisprudence (Asool-e-fiqa). Allah Almighty has described various Islamic laws and rules to be followed in the holy Quran. The laws and rules are based on some fundamental principles that have been thoroughly defined by the great Muslim scholars of the past. The Mufasir must thoroughly research those principles. To interpret some verses of the holy Quran describing Islamic laws, the Mufasir must be well-versed in Islamic Jurisprudence.
Extensive Arabic Vocabulary
Arabic is a language in which a single word can have multiple meanings. To put it another way, it is a very rich language. To understand the meaning of the words used in the Holy eQuran, a Mufasir must have a large Arabic vocabulary. When the same word has different meanings in different contexts, a Mufasir with a large Arabic vocabulary understands the meaning of the word better. The meaning of words can change with a twist of the tongue; the Mufasir should also know how to pronounce a specific word correctly in order to clarify its correct meaning.
Possession of Hadith knowledge
Other than the holy verses of the Holy eQuran, hadith is the word of the Holy Prophet (SAW). Ahadith is the Plural of Hadith. There are various types of Ahadith. The Ahadith are written in accordance with the guidelines established by Muslim scholars. Many of the Holy Quran’s holy verses have been beautifully explained by the Holy Prophet (SAW) in numerous Ahadith. The Hadith is, in fact, the Tafseer of the Holy Quran.
To comprehend the verses of the Holy Quran, a Mufasir must possess a command of the principles that assess the vitality of a Hadith. A Mufasir studies Ahadith thoroughly after having studied and learned the principles upon which the Hadith is based. The Mufasir considers Ahadith knowledge when interpreting the Holy Quran.
Broad general knowledge and sound common sense
The holy Quran is Allah Almighty’s book, and it contains a wealth of knowledge from the past, present, and future. It is not as simple to interpret the eQuran as it is to interpret other books. The Quran contains words of great profundity and wisdom. It is not the job of a person with superficial knowledge to understand them thoroughly; rather, a person who intends to interpret the holy Quran should have a broad general knowledge of the past and present.
He should also be aware of future developments. His vast general knowledge aids him in writing beautifully and interestingly while interpreting the holy Quran. A Mufasir’s common sense also assists him in delving into some specific meanings of the word; this is how the Mufasir gathers pearls of wisdom.
Online Quran Tuition is also taught online; My Quran Tutor is a similar website that teaches the Quran with translation and interpretation by highly qualified teachers and scholars. The online Quran classes are according to your timetable. The services come at a reasonable price.
Tafseer (interpretation) of the Holy eQuran aids Muslims in understanding the verses of the Holy Quran in their proper context. A person who interprets them must be well-versed in the discipline of the Holy Quran.
BBA(Bachelor of Business Administration) is a three years undergraduate degree course in Business Administration. BBA combines a generic course and a business-related course. BBA courses allow specialization in finance, marketing, and HR management. BBA develops entrepreneurship. The BBA course is open for all three streams (Science, Arts, Commerce) candidates.
The entire syllabus of BBA is divided into 6 semesters, two semesters each year to be completed by candidates.
BBA (Finance and Marketing
BBA (Computer Application)
BBA (International Business)
BBA (Human Resources)
Why do BBA?
If You wish to build a career in management or business after class 12th, BBA is the perfect option. A student who goes for BBA after class 12th will have a wide range of job opportunities available to him/her. BBA graduates can also go for higher studies such as MBA to track their career in the management and business field.
Reasons why should pursue BBA
Better career opportunities
BBA course will impart knowledge required to study in the same field
Develop leadership, managerial, entrepreneurial & people skills
BBA (Finance and Marketing) syllabus
Business & Management
Fundamentals of Accounting
Foundation English 1
Quantitative Techniques 2
Foundation English 2
Computer Fundamentals (P)
Human Resources Management
Business Values & Ethics
Management Information System
Materials & Production Management
Specialization Paper 1
Specialization Paper 2
Market Survey Report
Top Colleges of BBA in INDORE
Prestige Institute of Management & Research (PIMR)
Renaissance College of Commerce & Management (RCCM)
Acropolis Institute of Management & Research (AIMSR)
What after BBA?
After completing BBA some of the candidates join sectors like finance, Sales, Marketing, Education, and Gov job. Most of the candidates go for an MBA (Master of Business Administration) after completion of their BBA’s. Master of Business Administration is a post-graduation course candidates can help in respectable management positions in various private sectors. The duration of an MBA is 2 yrs, you need to clear an exam like CAT, XAT, etc. You can go through an MBA course in various sectors like (Marketing, Finance, HR & International Business which you can choose as per your interest.
BBA Eligibility & Criteria for Entrance Exam
Those who have completed their class 12th in any stream from a recognized educational board or university can pursue BBA.
Candidates must have attained a minimum 50% aggregate and above in class 12th.
“Marriage is not about age; it’s about finding the right person.” – Sophia Bush. You must have heard marriages are made in heaven that connects two individuals for a whole life. Some people love to tie a knot with a grand celebration and pop and show, while some prefer to keep it short and private. Since the modern generation shifted back to simplicity in the last few years, court marriage have taken place to let couples get spliced under the court roof.
As per the respected constitution of India, two individuals can tie a knot under the Special Marriage Act 1954. Unlike celebrated marriages in India, a court marriage can be solemnized within a few hours with some valid documents, at least three witnesses, and a few other formalities. Likewise, there are profuse things about court marriages that you need to know. Read on to know what are the pros and cons of court marriage.
What is the procedure of court marriage in India?
Court marriage in Delhi or any part of India can be solemnized between two individuals of different genders. But, the age of bride and groom need to be or above 18 and 21 respectively. The Special marriage act allows two parties to tie a wedding knot irrespective of their caste, religion, race, or nation. However, the Hindu marriage act grants permission to get married only if both individuals are Hindu.
Court marriage in India goes under a few steps that consist of prior notice, certification, witnesses, and the final step. Here is the stepwise procedure.
Step 1. Prior Notice to Marriage Registrar
Those who wish to marry in court need to make an appointment before the day of marriage. They need to fill and submit a marriage application to the district marriage registrar. This is often referred to as The Notice of Intended Marriage, which can be accessed from the office desk or the official site of the Indian government.
Step 2. Witnesses and the Marriage Day
The bride and groom need to appear on the appointed day along with at least three witnesses. They can discuss the complete marriage procedure with Delhi lawyers or any private lawyer.
Step 3. Registry and Certification
Once the bride and groom sign on the marriage form with their mutual consent, the government issues their marriage certificate within twenty days that legitimizes their marriage.
What are the Advantages of Court Marriages?
One of the evergreen debates is on whether court marriages are good or bad. What do you think? Here are some pros and cons of court marriage.
- Simple and Quick Procedure
If you are eligible for court marriage and all your documents are ready, it will barely take a whole day. One of the court marriage advantages is it is hassle-free and a quick and simple process.
- Economic and grants a legal security
Court marriages are quite economical and affordable for all without posing a strain on our pockets. Moreover, they give legal security to both the couples owing to the secure, legal, and authentic parameters set by the government of India.
- Prevents social evils and eradicates caste and religious barriers.
Since court marriages take place under a legal procedure, it prevents child marriage and with the consent of both parties. Moreover, legal authorities do not discriminate based on caste and religion and therefore allow both individuals to tie a knot.
What are the disadvantages of court marriages?
- Sometimes becomes a tricky and lengthy process
As mentioned above, court marriages have to go through some legal procedure, one of which is prior notice to the registrar. However, if the certification has not to be issued for some reason, you will have to start the whole marriage process from the scratch.
- Requirement of multiple documents
Address proof, pan card, age proof, 6 password size photos of both groom and bride, and address proof of all the witnesses are some essentials documents that both the parties need to show up. Scarcity of any of them can lead to varied troubles.
- Necessity of witnesses
The compulsion of witnesses is one of the court marriages’ disadvantages. Sometimes, nobody turns up as witnesses with their ID proofs, especially when it is an inter-caste or inter-faith marriage.
Blog-commenting: You should search like “link searching”. Then you can easily comment. Blog commenting is this thing that helps grow up your site to get traffic.
Guest-post: This is a matter of time. If you have time, so you can do it. This is really helpful for rank your keywords. You have to write like “niche + write for us” by Google. To do guest posts you can publish by viewers your own keywords.
Forum- posting: Also from here, you can get traffic for your keywords.
Search-Engine Submission: If you submit your prosper content to high PR or da keyword. So you can rank easily from the search engine submission site to your keywords.
Infographics submission: This is the site of the factor of ranking. Because of an Infographics created by many kinds of things. In a topic to all matter stay at Infographics. Which is a helpful audience. Therefore you should submit Infographics by your own keywords.
Video submission: A good video can easily rank your keywords. Keep remember, your keyword must depend on your video quality. Cause video will be rank when your keyword will be exact. So this is the thing.
Directory submission: You should search on google like “keyword + directory/listing”. Directory list from you can get an idea of the good keyword.
Social-Bookmarking: This is the most important part of off-page Seo. Because when your keyword will use some social sites, then your keyword will be rank hurry. That’s why you must be to do social sharing your keywords.
Link – Exchange: This is mutually part of SEO. And also from here, you can get keywords ideas. When you will change your link so that your keywords will be stronger.
Web 2.0: Web 2.0 is a huge part of technology. Because this is a long process. But if you give time to this task you can obviously benefit from your keywords.
Here I am trying to help you by some basic SEO-related questions and their answers which will help you in search engine technology.
What is SEO?
SEO is search engine optimization or optimizer is a collection of techniques applied to optimize our site so that it ranks well in SERPs (Search engine result pages) like Google, Yahoo, Bing, and other major search engines.
Who Do SEO?
They are the Webmaster, SEO Engineer, and Website optimizer, etc.
What tools do you use for doing SEO?
I use Google webmaster tools, Google Analytics, Open site explorer, Alexa, Website grader etc. But now a days there are so many paid tools are available in market like Seo Moz, spydermate, bulkdachecker etc.
What is Google Sandbox?
Google Sandbox is an imaginary area where new and less authoritative sites are kept for a specified time period until they establish themselves of being displayed on the search results. It happens by building too many links within a short period of time.
What is the difference between On Page SEO and Off Page SEO?
On Page Optimization means optimizing your website and making changes on title, meta tags, site structure, site content, solving canonicalization problem, managingrobots.txt etc.
Off Page Optimization means optimizing your web presence which involves backlink building and social media promotion.
What are the limitations of title and description tags?
Title tag can be between 66-70 characters and Meta description tag can be between 160-170 characters.
How will you increase the PageRank of a page?
By building more backlinks from authority sites and high page rank webpages.
What do you mean by anchor text?
Click-able text written on a hyperlink is known as Anchor Text.
How will you treat Web standards while optimizing a website?
Google loves web standards hence I will apply the web standards provided by W3C while optimizing a web site.
If the Meta robots tag has a value of “no index, no follow” what does it mean? Does Google uses keyword tags?
It means the search engine crawlers would not index the contents and would not follow the links present on the page.
No, Google does not make use of keyword tags.
What is 301 redirect?
It is a method of redirecting user from the old page url to the new page url. 301 redirect is a permanent redirect and is helpful in passing the link juice from the old url to the new url.
What do you understand by Cloaking?
Cloaking involves using deceptive techniques which presents the user with a different version of the webpage than that presented to the search engines.
What methods would you apply for decreasing the loading time of a website?
I would use external style sheets, less images (unless necessary), optimize the images and decrease the file sizes of the image without reducing the quality of the image, use CSS sprites to reduce HTTP requests etc.
What are the Social Media channels you have used for marketing?
I have used blogs like blogger, word press, tumblr etc, social bookmarking sites like Digg, Jumptags, Delicious etc., social networking sites like Facebook, LinkedIn etc., Video Sharing sites like YouTube, Vimeo etc.
What would you suggest to the client who has a website made on Flash? How would you do Seo for that site?
Search engines find it harder to parse the contents presented using Flash. I would suggest the client to use an alternative to flash like HTML 5.
What do you understand by Frames in HTML?
A frame is a HTML technique which divides the content of a page onto several parts. Search engines see Frames as completely different pages and as such Frames have a negative impact on Seo. We should avoid the usage of Frames and use basic HTML instead.
Which is the most important area to include your keywords?
Page title and Body text are the most important areas where we can include keywords for the SEO purpose.
What are webmaster tools?
Webmaster tools is a free service by Google from where we can get free Indexing data, backlinks information, crawl errors, search queries, CTR, website malware errors and submit the XML sitemap.
A customer can give you an access to only one tool, which one will you choose, Webmasters or Analytics?
Of Course Webmaster tools, because these are almost the essential tools for the search engine optimization, we can have some analytics data in the webmasters as well. But now due to the inclusion of webmaster data in Analytics, we would like to have access to Analytics.
What is the main purpose of search engine spiders?
Index sites, because even though spiders visit sites, their main function is not only to visit them but to index their contents spiders do not monitor sites for unethical activities.
What is the best way to maximize the frequency of crawling of your website by search engines?
Frequently adding new, original and quality content on the website.
When do you apply for re inclusion in a search engine’s index?
If our website is banned by the search engines for black hat practices and if we have corrected our wrong doings we apply for reinclusion.
What aspects of a hyperlink are important for SEO?
The place from which the link originates, The anchor text, especially the keywords in it is very important. The place to which the link leads and for back links the reputation of the web site from which the link originates is also crucial, because if you link to link farms, this might get you banned from search engines.
What is robots.txt?
Robots.txt is a text file used to give instructions to the search engine crawlers about the caching and indexing of a webpage, domain, directory or a file of a website.
What is Keyword Difficulty?
Keyword difficulty identifies how difficult it would be to rank well for a particular keyword. and the value is higher for more popular words because it will be more difficult to compete with 1,000s of other sites for a popular word than with 10s of others for the less popular ones
Which of the options below is the best way to select the keywords to optimize for?
Use a tool to determine the theme of your web site, because it is the whole theme of a website that is more important than separate keywords. Selecting competitors keywords that have the highest density is not recommendable because if your competitor has wrongly selected the keywords, or even if the keywords are right for them, this does not mean that they are right for you, so actually you get on the wrong trace from the very beginning.
Which is better Robots.txt or Meta Robots Tag?
Meta Robots tag is much better as it helps in forcing the search engine crawlers not to index and display the hidden pages in your server.
What is a landing page?
A landing page is a page in the website which is designed to attract visitors to contact/subscribe/buy a service or the product by reading few lines of important information about that particular service or the product on that page.
If you have a site that is targeted at a particular country only, which of the following are recommendable to do in order to rank well in country specific search results?
Use the appropriate language attribute in the HTML code of the page, The website should be hosted in the same country, so that its IP falls in the range of IPs that are specific for this country. Have the web site written in the language of the country. Submit the site to local search engines, search engines use their own algorithms to determine the language of a particular sites, even there are SEO experts who say that no efforts on your side are necessary for ranking well in country-specific search results.
Why are metatags important?
Because search engines still use them for estimating search relevancy. although search engines might not rely on metatags to generate search results, metatags are used (to a differing extend) by most of the search engines Because it is a professional approach to Web design to have complete and accurate metatags, since metatags are part of the html code of a page, they must also be done professionally, as the rest of the code.
Do you know who Danny Sullivan is?
He is a Journalist who covers the field of web search, considered as search engine guru and editor at searchengineland.com
Who is Matt Cutts?
He is the head of web spam team at Google.
From SEO point of view, which is better – one big site or several smaller site?
If you have enough content in the same niche it is better to have it in one big site because first, this way the site is easier to maintain and the great number of pages is good for ranking high in search results. Many small sites allow focusing on specific niches, therefore competing for different keywords.
How do you know how much to pay for a text link from another site to yours?
The price of a text link from another site to yours depends on many factors, The price is often different because it depends on the current rating of the site that will back link to us. The most important of which is the Web Site the back link originates from, because there can’t be universal prices for text links. when you don’t know the real price of a link, negotiating to drop the price is pointless and generally, reputable sites are not going to negotiate the price of their links.
Do you use separate SEO strategies for Google,Yahoo and Bing?
Yes I use separate strategies for Google,Yahoo and other searchengines.Morebacklinks are required for Google. It pays more attention to backlinks and site authority while Yahoo and Bing pays more attention to title and Meta tags. Hence, a site takes time to rank on Google as compared to Yahoo and Bing.
Which technique is unethical and can be a reason for banning?
Creating a doorway page instead a home page is considered as unethical because doorway pages are aimed at misleading search engines.
Explain some SEO practices?
Building back links. Rewriting the titles to include the target keywords, Rewriting dynamic URLs into static.
For which of the following file types a SEO expert needs to provide an alternative textual description?
(swf. – gif.) Since .html, .pdf and .doc are text file formats and spiders can read their contents directly, it is pointless to provide an alternative textual description. On the contrary, .swf and image file types, like .gif and .jpg, need alternative textual descriptions because spiders cannot read their contents directly.
What is Keyword proximity?
It measures the distance between two keywords in the text. Keyword proximity is used by some search engines to measure relevancy of a given page to the search request. The idea is that the closer two keywords to each other are, the more relevant the page , keyword density measures how many times (not how far) a given keyword appears on a page.
If you were a SEO for a technology web site, what would you do to build backlinks for it?
Four practices are a quite legal and recommendable way of building backlinks are:-
Post in technology blogs.
Submit articles to technology engines.
Exchange links with other reputable technology web sites.
Provide free syndicated content to partner-websites.
Explain onsite search box, and how it helps to attract traffic?
An onsite search box allows searching for pages that are inaccessible to unregistered users (i.e. search engine spiders). When you have an onsite search box, your visitors will get more search results than in comparison to using Google and the other search engines. If you have an onsite search box and see what users are searching for, you will be able to notice new keywords that are of interest to your audience.
Using the “site:” operator in search engines makes onsite search boxes obsolete is false because generally search engines do not index every single page of a site, even if these pages are not disallowed in the robots.txt or are password-protected. A good onsite search box is really valuable but it is a fact that occasionally onsite search boxes use so imprecise algorithms that using the “site:” operator in Google gives much more reliable results.
What are the advantages of submitting sites to search directories?
By submitting to a search directory, you get a back link to your web site. When your site is listed in search directories, this increases the chances that search engines will index it sooner, compared to when it is not listed. Submitting to search directories is a good Web marketing initiative. Because that increases the chances of having your web site index and when your site is listed in a search directory, you list its URL as well, so you actually get a valuable link
Submitting to search directories neither gets higher ranking nor gets your web site certified.
What are the criteria for the uniqueness of a page (unique as opposed to duplicate content)?
Code similarity, Text similarity, Page names. Titles, headings, page titles, and metatags.
What does the abbreviation PPC stand for?
Pay per click, Pay per Click measures how many online advertisers must pay each time their advertisement is clicked on.
What is LSI?
LSI stands for Latent Semantic Indexing. It is a data retrieval technique that finds connections between words and the use of synonyms while fetching data from the index.
Will you use an ordinary HTML sitemap with Google?
Google has a special format for sitemaps rather than ordinary Html format. So it is good to use the special XML format that Google uses for sitemaps.
What is Page Rank?
This is the Google technology for measuring popularity among users. Yahoo has a similar technology, called Web Rank, and Alexa Rank is the Alexa technology. The way Google measures how popular a given page is based on the number and quality of sites that link to it.
You have just launched a new web site. Unfortunately, nobody visits it, even search engines’ spiders don’t notice it. What can you do for its SEO success?
Submit the URL of the website to search engines and search directories.
If you own a website and have a weekly newsletter that features the same content as the site, how can you include Google AdSense in your newsletter when you mail it to your subscribers?
We can’t include AdSense in our newsletter, because we cannot include Google ads in offsite content, as an e-mail newsletter.
Difference between exit rate and bounce rate?
Bounce rate is the percentage of people who leave a particular website just after visiting a single page on this and exit rate refers to the percentage of people who leave from a particular page.
Can search engines see password-protected pages?
In most of cases Search engines are not different from regular users. Search engines cannot go anywhere that a regular user cannot go. If we have a password protected area on our website that cannot be accessed without a login and password then the search engines also cannot see it.
For seo which is better text links or graphical links?
Text links are better for SEO. Text links can contain the anchor text that our web page wishes to rank well for and that is an important factor in many search engines, especially Google. Image links are still valuable but do have less benefits compared to text links.
What is Cross Linking?
Cross Linking- a strategy that can come in handy to get high search engine rankings, by leveraging multiple domains owned by you. Search engines value these links, as they are from relevant sites, with related content- and you stand a chance of getting a better rank
What is Google EMD updates?
The EMD Update – for “Exact Match Domain” – is a filter Google launched in September 2012 to prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names. When a fresh EMD Update happens, sites that have improved their content may regain good rankings. New sites with poor content – or those previously missed by EMD – may get caught. In addition, “false positives” may get released
Blogging is one of the best activities that anyone and everyone can engage in. It is very easy to create, and very cheap and it’s available to everyone. This blogging may be different for each and everyone, everyone can do this blogging for their personal and professional growth. There are so many free options are available for blogging creation. There are so many benefits of blogging and how it should change our life.
Here are some of the benefits of Blogging
- It will improve writing skills: writing is one of the most popular and valuable skills. The more you do something it means that you will be perfect in that particular skill. If you want to become a good writer, the only thing is to write every day. And of course, that is exactly what a better blogger spends their time doing. The only way is the more you blog, the more you become a good writer, and the best writer you become.
- We will learn new things: when we start blogging we will learn so many things from blogging. And when we start doing blog we not only teach others and we will learn from others also. At the first, we will learn our position because we need to learn or educate ourselves to teach others. And also we will learn so many things about others fields, such as online marketing, no matter what we write.
- We will get more confidence: If we start blogging and make sure that we just might get what we need or want. When we blog about some topics that will force a turn with our audience or readers and they will respond to us through messages, emails, comments, or social networks, and we will get connections with positive emotions. And we will very shortly realize that we do have something important to tell and share with the whole world, and that will encourage us to speak our mind more often.
- We will receive job offers: In a business-related position, this blogging can helps us to get a good job. Some businesses that recognize the utilities of content marketing always looking forward to employees who can create good content for blogging. As we have connections with other blogs in our position, we will connect to people who are requiting open job positions. Assume that if we are in the market for a job, professionalism is the key. Our blog will help us to get connect with other social networks.
- Blogging can give you freedom: Blogging is the right place to work from any location and also at any given time. And also you will get a chance to do some innovative things that you love doing, and spend more time with your loved ones in your family, and do some sporting activities. If you love traveling, this blogging will help you to go and see the beauty of the world. Lastly, you can do all these things from blogging.
- We can sell more products: If we are running our own business website means blogging will helps us to sell more products. Here all we have to do is create our own content that leads the audience or readers to get more interested in our products and services. And also promote our content to our ideal customers, and we will start selling more products. Here selling many of place to products and services that we offer, as well as some associate offers. For some associate product sales, the same rules will apply. If we want to increase readers to engage with the items then we have to write blog posts then that other businesses might be offering. And also they will offer you a commission.
In web analytics, there are several channels from which a user reaches your website: ads, social networks, search engines such as Google or Bing. In the following article, we will focus on organic traffic. We will learn how to measure it, optimize it and increase it.
What is organic traffic?
The organic traffic represents the visits that come from search engines (Google, Bing, Yandex).
Why is organic traffic so important?
It is essential to maintain an organic channel quality for the success of a brand, a store, or the company that your website represents. To do this, we must know the particularities of this channel and why it is so important:
It is usually the majority traffic channel of a website, so we must take care of it and invest resources in keeping it always optimized.
The time to see results is medium or long term; it is not instantaneous as in the case of advertisements.
The way to reach our website is more natural since the user arrives through the keywords that he enters in the search engine, which expresses interest and curiosity about the subject related to our website. The user defines a need in the search, and our website is where he has come to satisfy it.
It is free. That means you do not have to invest money to receive visits, as in advertisements. You must use resources in an SEO consultant to keep it optimized.
Organic traffic is considered more qualified and therefore of higher quality.
How is organic traffic measured?
Analyzing and measuring is essential if you want to know the success or failure of the SEO strategy you are following on your website.
To analyze the organic channel, we must enter Acquisition> Channels> Organic Search. In this way, you already know how many sessions you receive and get them for the date you want.
Google Analytics Organic Traffic
In Google Analytics, we have a section that tells us from which sources all the traffic comes.
Once in the organic channel, you must select landing pages as the primary dimension ( Acquisition> Channels> Organic Search> Landing pages ) to know which pages are receiving the most organic traffic,
Google Search Console
With Google Search Console, you can analyze the impressions, clicks, CTR, and average position of the pages of your website. In addition, you will be able to know the queries for which users come to your website.
In addition, you can analyze a specific URL to find out the queries by which the user enters that page. And also, you can analyze brand and non-brand traffic.
How many traffic types are there?
There are different types depending on where the user came from on your website:
Organic traffic: the user reaches the page for a result of a search in the search engine.
Direct traffic: the user reaches the page by entering the URL directly or by using bookmarks, that is, having the page saved and accessing it by clicking on the bookmark. Keywords are involved in organic traffic, and it differs from direct traffic in this.
Paid traffic or Ads: it is the traffic that comes from the ads or sponsored links. It is never considered part of the organic traffic.
Social traffic: it is the one that reaches your website through social networks, such as Facebook, Twitter, etc. Social traffic is direct and straightforward. For example, you like a video on social networks and you probably will click the link to see more. That’s how influencers on YouTube promote a product.
Referral traffic: visits come from external pages, affiliates.
Others: are visits that cannot be tracked.
9 keys to increasing organic traffic on a website
In order to increase the number of organic visits to our website, it will be necessary to have an SEO positioning plan in which a series of:
to follow according to website and type of project.
An SEO expert will be in charge of determining and outlining all the needs of your website and establishing a dynamic of action for optimizing this channel.
To increase organic traffic, you will have to focus on the following points:
1- Define your typical client and your business objectives
Do you know who your buyer persona is? We must be clear about who our target is by determining what our type of client is and then create an information architecture according to their needs and concerns.
2- Carry out a Keyword Research
Keyword research is essential to know if you are targeting the right keywords for your niche or not. You should not leave aside the suggestion of keyword opportunities that many tools provide us, and know if we are missing something important.
3- Monitor the positions of the keywords
Many tools offer us the tracking of the positions of our website for important keywords. Understanding your fluctuations and correcting negative variations will be critical.
4- Control the competition
We must always analyze the competition to examine what their strategy is like and analyze our position relative to it.
5- Define a content strategy
The content strategy must follow a plan drawn up, taking into account the type of client we want to address. It must be 100% original and of quality. For this, it must be perfectly drawn up in an editorial calendar that attacks all kinds of important keywords for our business. All content must follow a keyword strategy and be perfectly optimized for SEO. It must always be oriented with the user in mind and satisfying their search intention.
6- Increase the CTR of your rich snippets
Use Search Console to monitor pages that have a lot of impressions but have dropped clicks. You can change the metadata (title, meta description, headings) to encourage users to click.
7- Carry out Link building campaigns
The links that point to our website have a very beneficial result for positioning and also help to reinforce the branding of the brand and its reputation. We must orient ourselves to achieve quality links in the sector of our brand or company. A widely used technique is guest blogging because, by means of a guest post, the technique consists of writing an article on a blog with a similar theme in order to include a link to our website.
8- Have the focus on Mobile
Let’s not forget to guide our website in the optimization of mobile devices. In recent years, mobile visits have grown exponentially. The web must be accessible from any device so as not to lose users and be well optimized.
9- Measure everything with a good web analytics system
We must select the most essential SEO KPIs according to the strategy to be able to keep track of the web and know if the strategy is working correctly. To do this, we must take into account:
Sessions: a clear indicator of how much they visit the web and know which pages are the most visited.
New vs. recurring users: it is an index to control whether our users are new or mostly recurring.
The bounce rate: it tells us which pages are the most bounced and which are not. We must take this into account to improve the optimization of the pages with the highest bounce rate so that the user does not leave the session and continue browsing.
Average residence time: it is necessary to know the time that users spend on your website.
Pages per session: knowing the average number of pages that a user visits per session will give us an indication of how navigation is.
Sources: they allow us to know from the search engines from which they reach the web.
Organic search fonts
Listing with all organic search engines is sending us traffic.
Conversions: we can know which pages are converting better.
Assisted conversions: we can know when a conversion has occurred thanks to the organic channel.