Digital marketing is one of the fastest-growing industries and even during times of uncertainty, jobs in advertising and marketing continued to grow. So today, I’m going to show you how to start career in digital marketing and grow both your knowledge and salary .So I want to walk you through the stages that you might go through in your path to become professional digital marketer.
SEO is the strategy that I’d recommend starting with because the skills you’ll learn are transferable to many other facets of online marketing. Alright, so the next thing you need to do is spend some time learning about the area of internet marketing you want to pursue. The best place to start is by reading or watch Inga beginner’s guide on the topic from a reputable person or company. And we have a lot of tutorials for beginners on both our YouTube channel and blog. Beginner’s guides will help you get a general overview of the marketing method and also act as for subtopics to research after. For example, in our SEO for beginners video, I talk about how SEO works, then go on to talk about things like keyword research, on-page SEO, link building, and technical SEO. And while much of the content is basic, you can use those as pivot points to go and research those subtopics in further detail. Alright, the next and most important part is to actually execute on the things you learn. Consuming too much content can and will lead to analysis paralysis; where you end up over-analyzing things and end up getting nothing done. So don’t bother reading about super-technical things like crawl budget or wasting your time on split-testing, when you don’t even have a meaningful amount of traffic. Instead, focus on mastering the fundamentals.
Digital marketing is an area that includes helping companies and services that promote the online space. To become a digital marketer to create a digital media marketing campaign in the digital market means visiting the place. Typically, these promotions focus on various digital networks including email marketing, blogs, outlets for social media, and live chat. Yes, to make sure that you can start your career in digital marketing in 2021, as currently only 60% of people in India have access to internet, still 40% left and in next 5 years of digital marketing my outlook is going to increase very fast.
To understand the career of digital marketing, it is also important to know some common areas of digital marketing:
- Search Engine Optimization (SEO)
- Content Marketing
- Social Media Marketing
- Pay Per Click (PPC)/Paid Search Marketing
- Affiliate Marketing
- Marketing Automation
- Email Marketing
- Digital Public Relations (PR)
- Inbound Marketing
- Sponsored Content
Suppose you are going to make a career in digital marketing.
Start learning the basic concepts available on you tube. Keep in mind that you need to learn the basics, not the tips. Thousands of digital marketers make videos to share tips to get ideas. Do not watch those videos. Watch tutorial videos that explain the concepts and how it works. (7 Days)
Digital Marketing SEO (Search Engine Optimization), SEM (Search Engine Marketing), SMM (Social Media Marketing) have 3 main modules. Take a topic SEO for example. Start searching on the Internet. Learn basic concepts. Once you are done with the basic concepts of a subject then you start working on it. (30 days)
Start reading blogs related to digital marketing that share insights. You will be able to develop strategy.
Now first of all go for any online certificate.
Start an internship from any good agency. Maybe they won’t pay you. But brand tag is necessary in the long run. (6 months to 1 year).
Now you have learned a lot, practically applying it in an internship. Learned new things from companies. Start applying for jobs. Trust me if you are skilled and know your work. It is easy to get a job after an internship.
Here you have to decide whether to build your agency, become a freelancer or continue your job. A job is mandatory for a few years because you will learn how to trade in agencies. How they acquire customers, how they retain customers. How they charge their customers and too much stuff. Then do what you want to do.
Video Editing / Making skills: Videos are everywhere now, you may have noticed that advertisements or any business is using videos to connect with its audience. And the need for video consumption of people with video editing / making skills has also increased, so if you have these skills then it will help you in your digital marketing career.
Copy Writing Skills: If you are good and most importantly comfortable to express through writing / blogging, you will benefit because digital marketing plays a huge role in content creation. Therefore, if you are creative in writing and can attract more readers and convert them into leads by providing some value through blogs, newspapers or landing pages etc., you will be the most valuable to the organization because your ability is to create good quality. Content.
In 2021, to become a digital marketer you can start graduate degree programs and some courses that focus on advanced skills in the digital marketing field.