What is Search Engine Optimization?
Search engine optimization is the process of improving the high quality of traffic to a website from search engines via organic search results for targeted your keywords. Usually, the earlier a site is presented in the search results, or the higher it “ranks”, the more searchers will visit that site. Seo is a methodology of techniques used to improve your website or blogs so that it can perform well in the search engine result pages (SERP).
It can help you increasing your products sales, improve your visibility and help you in brand building and is very cost-effective strategy with long-term impact. To get good natural online traffic from the free, natural search results on all search engines it is important to know how SEO works and what are their benefits.
ON Page SEO: – On-page SEO focuses on the content that exists “on the page” on a website or Blog. By researching high search volume keywords. One-page search engine optimization is work on the back side of the website like URL should be optimized like title, description, images, url, sitemap, data structure, ,robot.txt file and keywords should be used relevant to the website point of view, image tags should be optimized, content should be fresh unique and according to the website.
OFF Page SEO: – Off-page Seo refer to the action taken outside of your own website to impact your ranking within search engine result pages(SERP) this is also known as backlinks the process of getting other website to links to your, therefore increasing search engine trust in your site.
Off-page Seo related to the other aspects that influence the search ranking of website on the search engine result page (serp). Link have a huge impact on the site’s organic ranking. However, link building high quality backlink is one of the most challenging task in search engine optimization (Seo).
Off-page Seo is technique that is used to rank a website in search engine through promotion or link building. We should generate high quality backlink for the website like forum, classified, business listing, slide share, info graphics and so on.
Technical SEO: Technical SEO focuses on the backend of your website. Image compression, CSS file optimization, and structured data are different forms of technical SEO which increases your website’s loading speed that is an important ranking factor for search engines.
SEO Helps in Brand Building
Search engine optimization campaign can accelerate your brand building efforts very effectively and help your customer memories your brand. As we know, SEO drives highly targeted consumers to your site and when you rank higher, the user is most likely to click on your site.
Long Term Strategy
SEO is a long-term strategy. While SEO can deliver quick results and that’s what many business owners need but, the impact lasts for a long time.
Many marketing campaigns like PPC delivers quick results but, they are also expensive and have a specific timeframe. A recent survey showed that 91% of people prefer search results over paid advertising.
Better ROI: SEO if coupled with different marketing strategies can help a business achieve a great ROI. Many organizations invest a huge sum of money on website development and design without ever considering SEO. They end up spending a lot of money on Google ads that are not cost-effective, neither show any positive results.
There are many SEO tools available for you to use to increase your website’s authority and rank in search engines. You can use these tools to optimize your site for search engine optimization.
Google Webmaster Tools – This is a free tool that you can download and use for free. This tool is designed to help in improving your SEO and improve the quality of your content. You can use this tool to find out the best SEO practices for your site.
Search Engine Optimization (SERP) is the process of improving the search engine rankings of a website. SEO is a very important part of the web design process. It is necessary to improve the search engine rankings of your site to be able to attract more visitors to your business.
Google Keyword Planner:- Google Keyword Planner is a free tool that helps you optimize your keywords for ranking in Google. You can use this tool to find out the keywords that are most likely to rank for your page. The tool also allows you find the best keywords to start with and to optimize them.
Google Analytics:- Google Analytics is the most popular tool for tracking the performance of a website. It is also a great tool to check the results of your SEO efforts. It is an online tool that allows users to track and analyses the data of their websites. You can use it to see how many visitors came to your site, how long they stayed, what pages they viewed most often, etc. This helps you understand where people get stuck on your site or start going offline.