What will be the trending SEO technique Google ranking factor in 2021?
The fast-paced and fluid nature of SEO means there’s bound to be several shifts in best practices as search algorithms change and updates are announced. Unpredictability aside, it’s always fun to make predictions and see how they stack up against reality several months later. What are you anticipating will be the biggest SEO new trends for 2021?
Online business and SEO are interconnected! You can’t drift apart, both of them. If your motive is to grow your business online via websites, my friend, search engine optimization (SEO) will play a huge role.
When it comes to SEO, there are many activities, of which some are inevitable and will stay for eternity. However, as time went by, the digital world changed, and so the SEO trends to follow:
1. AI (AI) plays a major role in 2021:
Artificial intelligence (AI) is changing the view of people to interact with online content. A few years back, Google makes an algorithm named Rank Brain, which plays an important role in ranking factor. How you optimize your SEO for Rank Brain? According to experts “user experience signals are the primary determinant”.
2.Voice Search Optimization:
Voice search technology getting popular day by day. To optimize voice search keywords, search for the more extended-phrase user use within the everyday conversion.
3.Mobile-friendliness is more critical:
In 2019 Google introduce the mobile-first index, meaning the search engine look first for a mobile version of a web site rather than a desktop version. According to the report, 73% of people use the internet via a mobile device by 2025.
4.Fulfil the E-A-T principle of Google:
Google says content plays a crucial role in a successful ranking. But what quality content means for Google. They ask the E-A-T principal: expertise, authoritativeness, and trustworthiness. It helps Google to acknowledge that this page has quality content.
Your content. The concept of E-A-T and search quality guidelines are so closely tied, you cannot ignore its importance. Remember, E-A-T is ranking factor. So put in the work and you will reap the benefits.
5.Write Long-Form Content:
According to Serums State of Content Marketing Report, “long reads of 3, 000-plus words get 3 times more traffic and 4 times more shares”. Also, you’ll achieve 3.5 times more backlinks than regular length articles. So, it is time to specialize in long-form content to induce higher rankings. Hire an expert content writer who can write long-form content for you.
6.Focus on Featured Snippets:
In 2017 Google extended the update name featured snippets, it’s an alternate route to learning conspicuousness in Google — and they are brief. Scoring a highlighted piece is an extraordinary method to jump on that pined for the first page of results. Additionally, pieces take massive traffic from contenders.
7.Improve Predictive Search:
Google Discover was dispatched in 2017, releasing another kind of search — one that does not need a client inquiry. Find is another of Google’s AI-driven instruments. The substance proposal apparatus recognizes client standards of conduct after a while and steadily learns these propensities. To show abreast of that, you do not need to do anything, if Google ordered your page it’ll incorporate.
8.Include a Video for an effective SEO strategy:
The online video is, by all accounts the trail forward. YouTube has more than 1 billion users. On the off chance that you are not making video content, this is often the perfect opportunity to start.
Image optimization because visual images evolve drastically. In the future, people are going to be ready to use pictures to get products, obtain information, and more. Since quite a while ago, Google has demanded the appropriate stamping and streamlining of images, so it bodes well that this is essential for their drawn-out arrangement.
10.Focus on Secondary Keywords:
It’s time to not only specialize in primary keywords, now we all know secondary keywords are an equivalent important. Semantic pursuit and expectation advancement will obtain additional conspicuousness in a while. Google isn’t merely taking a gander at series of words any more.