SEO trends has undergone some radical changes in the last ten years. The development of Google’s algorithm is bringing new stuff to the table, and all website owners should start thinking about SEO ranking factors in 2021. SEO is an ever-changing field of marketing. Every day you hear about a new algorithm by Google to provide the best content from the Internet to your users. Isn’t it easy to stay on top of such Google trends all the time? You need to constantly know about upcoming SEO trends 2021 and Google trends while improving your strategies to keep your website on top.
The role of Artificial Intelligence in SEO
Artificial intelligence (AI) is changing how people interact with online content. Google’s AI algorithm is called RankBrain.AI is now present in many areas of our lives. We can find it in the gaming industry, education, production, online services, and many other places.
Current AI systems are only a few miles from a few years ago. Development is taking place at a rapid pace, and the new thing we can expect is how AI will affect search engine optimization. Google is developing Rank Brain, an AI system that will use high-level technology to rank websites. One does not know what factors to look for, but the most logical solution presents itself: the customer experience was always, and still is, the number one aspect to improve for any business.
Google My Business
Due to the outbreak of COVID-19, business owners turned to GMB and local adaptation to protect their companies. Whenever people search for questions about an industry, Google will return GMB profiles of various companies. The more information you have, the better. With this in mind, it is important to become a verified member on Google My Business, adding price ranges, various tags, special events, open hours, and more.
Content is still king
Even though many things about SEO have changed, but one remains the same. While various factors are involved in the website ranking process, content is still an essential element of SEO trends. What is required to pass Google’s Expertise, Authority, and Trust Principle (EAT)? It is a quality website that will provide value to visitors.
The future of voice search optimization
We cannot talk about future Internet technologies without mentioning voice search optimization. If we consider how many people use Alexa, Siri, or Google Assistant, we can conclude that the number will only increase.
If we continue at the same pace, more than 55% of people will have a voice-controlled device in their home in a year. To optimize your website for voice search optimization, focus on finding the right keywords. Long phrases that people often use in everyday speech will play an important role in this process. Notifications are only good for typing, but people speak in long words. Therefore you should focus on complete sentences or parts of sentences as your go-to keyword.
Due to the state of technology, voice search has been on the radar for some time in the context of SEO trends. Since then, Google has been forcing its search results pages to accommodate shorter answers, mainly in the form of featured snippets and answer boxes. This has been done with the help of AI and BER algorithms, which were introduced in late 2019.
Snippets in particular are short sections of text that appear as suggestions whenever you do a Google search. These elements focus on finding content that matches the target group of people and their search queries.
The best way to get your website to be ranked high on the ranking list is to focus on meeting the needs of your target customers. To give you an example, a moving company can hire Movers Development to create a niche-oriented website filled with high-quality content. As a result, sometimes as anyone searches for moving companies, their website will pop up in a special snippet section with experience as a well-established company.
Google’s BERT algorithm means that the bidirectional encoder representation from the transducer uses machine learning and natural language processing to understand search and to let users know what they are looking for. To be small, Google can easily understand such things as the human brain.