LinkedIn For B2B Marketing
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Five Reasons To Use LinkedIn For B2B Marketing

With nearly 800 million members, LinkedIn is all set to grow as the number one social media platform for B2B Marketing. On the other hand, B2-B social media management is not as easy as it looks, as you will have to make various considerations to ensure that you can make the most of your digital venture.

If you are looking to Hire a LinkedIn Marketing Agency for your business, you have landed at the right place. You will discuss the top reasons why you need a LinkedIn marketing agency and how it can benefit your business.
What makes LinkedIn a preferred Platform for Marketing? LinkedIn is one of the best platforms that enables you multiple features like building relationships with your clients, hiring your team, and promoting your brand by transforming your employees into influencers. In the digital age, most businesses use LinkedIn to process thought leadership, get detailed insights through industrial research, and improvise the brand’s reputation to outperform
their competitors on the internet. As mentioned above, here are the top reasons why you should use LinkedIn for B2-B marketing.

1: Creating brand awareness to boost your reputation:
According to recent research, nearly two professionals sign up on LinkedIn every second, which makes the platform quite engaging and essential for B2B marketing. With a rapid increase in the signup rate, the platforms offer an excellent opportunity for brands to improve their brand reputation. Suppose you know how to use the community and personal profile pages on LinkedIn correctly. In that case, you have a great chance to improve your visibility and increase your credibility on the platform. You have to regularly update your status and use all other underutilized features to enhance your brand’s rankings on the platform.

2: Thought leaders:
A recent survey conducted by the platform has showcased impressive results where the majority of the professional audience have opted to follow their favorite leaders. The latter can help and guide them with the latest updates in their professional life. Thought leadership in a specific domain will help brands drive their target audience to their LinkedIn. In other words, there is no need to hire influencers to promote your B2B business on LinkedIn, as you can transform your employees into loyal brand influencers. All you have to do is find the employees in your office whom you feel are ideal for the job and ready for their life transformation. Anyways, you can help them upload quality content, which will help them engage your customers within your business.

3: Sell your products or generate quality leads:
According to various marketing geeks and experts, Linkedin is one of the best platforms to sell your B2B products or generate quality leads. Apart from the traditional marketing techniques, you also have engaging potential customers to drive traffic to your relevant resources. In addition to that, the platform offers exclusive ways to share your content, analyze your audience, and generate potential leads to boost your sales. Moreover, a recent survey by the platform indicates that nearly 18% of the lead generation happens on the platform through content posted by B2B marketing. One can also drive engagement to their LinkedIn page by posting answers to the questions asked by their clients.
4: Research:
A common mistake majority of B2B marketers make is they only consider LinkedIn as a social media platform ignoring the fact that Linkedin is also a spectacular tool for conducting in-depth industrial research. Apart from connecting and networking with people, one can also stay updated with the latest industrial trends by using the power of LinkedIn. You can upgrade the LinkedIn profile page of your brand with the latest industrial trends to ensure that your audience stays engaged with your page. You can also ask your in-house analysts to perform research on how your audience and potential clients are interacting with your brand’s LinkedIn profile.

5: Traffic Building and CRM:
Apart from conducting competitor analysis and market research, you can also get a better view of your customers through LinkedIn. The social media platform is like the bridge which connects legitimate brands with prospective customers. Today, there is a wide range of CRM tools available in the market which you can use to find out how your contacts are engaging on LinkedIn and how you can optimize your LinkedIn profile for better results. One of the most significant advantages of using LinkedIn is not only a great platform to link results, but you can also drive traffic to your B2B website through LinkedIn. All you have to do is Hire a LinkedIn Marketing Agency that can help you efficiently promote your brand on LinkedIn.

B2B inbound marketing strategies that you should not overlook
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B2B inbound marketing strategies that you should not overlook

If you are interested in attracting new potential customers, then you are going to need several B2B inbound marketing strategies to achieve this. The idea is that you can work with a variety of techniques that allow you to reach your prospects, that is, the businesses you want to achieve, naturally.

Keep in mind that these are companies just like yours, so you should use a language that is at a more professional level. It is different when working with B2C (Business to Consumer) marketing since in this case, you are targeting end consumers.

The Inbound marketing B2B lets you get the most out of digital channels through which you can constantly generate leads. For this reason, it is so important that you are clear about the strategies that you are going to apply to obtain positive results and new opportunities to do business.

Benefits of Inbound B2B marketing

It is always important that you evaluate what each methodology can offer you so that you get a clearer idea of ​​what you will find along the way. Therefore, it may be appropriate for you to know some of the advantages that you will obtain thanks to Inbound B2B marketing :

  • It is very economical, since the channels and tools used aim to attract potential customers in a more natural way. That is, what is intended is that consumers are the ones who approach you, and not the other way around. It should be noted that some investment may be required, everything will depend on the objectives of the project.
  • It is dynamic, which means that it gives you the possibility to frequently monitor the evolution in qualitative and quantitative terms.
  • This marketing methodology is automatic since there are different communication platforms available in the market. These allow you to manage and schedule the publications, which reduces the possibility of making errors derived from manual intervention.
  • The diversification of communication channels helps increase brand exposure. In addition, it also multiplies the opportunities that your potential clients find you. Which in turn allows you to address the public without the help of intermediaries to generate the sale.
  • It gives the possibility of segmenting the market, since the target you want to reach can be correctly defined. Which helps to increase conversion levels thanks to the correct choice of strategies for each client.

Infallible Inbound Marketing B2B Techniques

The benefits that you can obtain are many, but without a good strategy, it is impossible to enjoy them. It is not about being an expert on the subject, but about knowing how to apply each of the Inbound marketing B2B methods in the correct way:

1.- Align your marketing and sales teams

The first thing you should do before you start looking to attract your B2B prospects is to focus on the internal structure of your company. To do this, you will need to get your marketing and sales teams aligned , so that communication and processes are simplified. This will create a consistent, two-way workflow .

Consider that the sales team is in charge of supplying the key information of the ideal customer and their requirements during their buying journey. While marketing, create different content offers to solve your doubts or problems. To finally educate them until they make a decision.

He thinks that this content generated by the marketing group will serve the sales group to build a relationship of value with prospects. In addition, it will generate interest and even allow them to handle some sales objections that will translate into higher profits.

2.- Know your customers

Some do not achieve success when working with Inbound B2B marketing because they forget a determining factor, knowing the customer. In fact, it may be one of the most important, since this is what gives you the possibility of having successful relationships with the prospects you need.

Why is it so relevant to know so much about your customers? First, because it allows you to solve their problems, offering them exactly what they need. And second, because the cost of retention efforts is much cheaper than that of acquiring new customers.

To achieve this, you will need to follow three fundamental tips:

  • Delve into the needs they have, by knowing their industry and their pain points, you will better understand what they are looking for before they say it.
  • Learn how to market to customers the way they want them to market. Keep in mind that this will vary, since it is a function of each client. You have to supply value and then go on sale.
  • Listen to customer experiences (CX), because in them you can find many answers and ideas. These can help you optimize your B2B Inbound marketing strategy for both loyal and potential customers.

3.- Take advantage of conversational marketing and chatbots

It is no longer about convincing customers through persuasion, but about helping them solve their problems and meet their needs. Interested prospects hope that you can solve any of the doubts they have in relation to what you offer. 

For this reason, the communication you have with users is important, which translates into a conversational marketing strategy . This method focuses on allowing people to easily access communication channels with the company, regardless of the industry. Companies also want to be heard and understood to finally receive your help.

Talking about conversational marketing and not relating it to chatbots would not make sense. Nowadays, people have greater demands and these apply in the quick and precise answers to their questions. Thanks to advances in artificial intelligence, these softwares are becoming more and more useful and customizable.

Although users know that these are chatbots and not real people, they still feel comfortable and cared for. These often help you in a number of ways, such as narrowing down a visitor’s focus and guiding them through your individual shopper’s journey.

4.- Bet on customization

Working with tools that give you the ability to track the display and the most relevant content allows you to have greater precision. And this means that you can give a personal touch that makes each of your B2B clients feel special.

It does not matter if you are working your B2B Inbound marketing strategy with automation tools, the fundamental thing is that you customize it. This is the next step in conversational marketing, it goes beyond including the name, you can rely on their preferences. The idea is that you are able to respond to their needs. 

Using retargeting ads is also an excellent option in this case, since they follow an audience that has visited your site. It is a way of making your existence known, reminding them that it is there, which will also help you to attract new prospects.

5.- Exploit video marketing

More and more users consume a greater amount of content in audiovisual format. They can be creative videos, lives, virtual events or meetings. This is because this is one of the best ways to connect emotionally with people, generating interest, engagement and conversions.

This is a clear sign that you should start to exploit the full potential that video marketing offers . Currently, people assimilate the presence of these materials in places where they did not exist before. They are now appreciated in emails, social media, blog posts, presentations, reviews, landing pages, and more.

The key is that you continue to increase the creation of content in audiovisual format, since the audience demands it. Keep in mind to make videos adjusted to the current pace of life, which is quite busy, it will also depend on the topic you are dealing with.

6.- Lean on account-based marketing (ABM)

You’ve probably heard of account-based marketing (ABM) and want to dig deeper at this point. It is an extension of their Inbound program, which works by combining your best SEO methodologies and strategies with your main sales techniques.

You have to start by identifying the short list of ideal prospects. This will help you distinguish those who are in the market. Intent data is used to measure the intent of leads that are a good fit for your business based on your active online research.

Thanks to this information, you have the opportunity to better understand where they are on their shopping journey. So you can supply them with what they need at the right time. By combining intent data with an ABM approach, you can strengthen your B2B inbound marketing strategy and sales results.

As you can see, the techniques that you must apply to be successful are not that complicated, you just have to know how to work them. It’s about learning to use them individually so that you can then complement one with the other to have a solid strategy.