Govt school admissions score high, but learning levels fail to make grade

The impact of Covid is palpable, given India recorded a sharp decline in children’s basic ability to read and calculate, reveals data from the Annual Status of Report (Rural) 2022, or ASER 2022.

The proportion of children in standard VIII having the ability to read standard II level text declined from 76.5 per cent in 2012 to 69.6 per cent in 2022. Among students in government schools, the fall was from 73.4 per cent to 66.2 per cent in the same period.

Government schools, which historically have lower learning levels, witnessed a higher decline in learning ability during this period.

The share of children in government and private schools in standard VIII possessing the ability to do division sums dropped from 48.1 per cent to 44.7 per cent between 2012 and 2022.

“Catch-up interventions are urgently needed. Learning losses incurred during the school closure period highlighted the need for remedial programmes in a way that was not as urgently felt before,” said Rukmini Banerji, chief executive officer, Pratham Foundation, a non-governmental organisation that conducts the ASER survey.

However, the poor quality of has not deterred parents from enrolling their children in .

The ASER report said that the proportion of children enrolled in rose from 65.6 per cent in 2018 to 72.9 per cent in 2022. It was 64.9 per cent in 2014.

“The ASER 2022 figures show that the increase in out-of-school numbers during 2020-21 was a temporary phenomenon caused by uncertainty and possibly a lag in recording enrolments. The proportion of not currently enrolled six- to 14-year-olds is down to 1.6 per cent… the lowest we have seen in the decade since the Right to Act came into effect,” said Wilima Wadhwa, director, ASER Centre.

The 2022 survey has covered around 700,000 children from 616 districts.

Even though government enrolments have increased, expenditure on education may not have declined as the incidence of taking private tuition is up.

In 2022, the proportion of children taking paid tuition classes from classes I-VIII increased to 30.5 per cent, from 26.4 per cent in 2018.

Declining abilities, rising facilities

At the national level, school facilities have improved. However, a few states are still stragglers.

Of the 28 states analysed by ASER, nine states, including Gujarat, Karnataka, Kerala, and Maharashtra, reported a decline in the availability of drinking water in schools since 2010.

Twelve states, including Haryana, Kerala, and Maharashtra, reported a decline in the availability of girls’ toilets in schools since 2018.

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For first time, percentage of rural kids not enrolled in school under 2%

Despite two years of learning loss due to the Covid-19 pandemic, school in rural India showed a healthy recovery in 2022, the Annual Status of Report (ASER) report released on Wednesday showed. In 2022, for the first time, the proportion of children in rural India not enrolled in schools fell below 2 per cent in 2022 and was 1.6 per cent.

The report surveyed around 700,000 candidates from 19,060 schools in 616 districts to measure post-pandemic learning outcomes for school children. The Pratham Foundation led the survey.

It showed that the overall enrollment figures for children aged 6-14 years increased from 97.2 per cent in 2018 to 98.4 per cent in 2022. The main reason for the rise was a steep rise in enrollment in government schools.

The report said that the proportion of children enrolled in government schools rose from 65.6 per cent in 2018 to 72.9 per cent in 2022. It was 64.9 per cent in 2014.

The proportion of those not enrolled had risen sharply from 2.8 per cent in 2018 to 4.6 per cent in 2020. It came down to 1.6 per cent in 2022.

“According to ASER 2020, the proportion of children in the age group of 6 to 14 years not currently enrolled in school went up from 2.8 per cent to 4.6 per cent between 2018 and 2020. This almost doubling of out-of-school numbers, while alarming at first, was seen to be concentrated in the youngest age group of 6 to 10 years, and could be explained by the fact that many young children (6-7 year-olds) were waiting to seek admission when schools reopened,” said Wilima Wadhwa, Director at ASER Centre.

In 2021, the proportion of 6 to 14-year-olds not enrolled in school remained the same at 4.6 per cent, with little or no change for other age groups in the 6 to 14 range. According to Wadhwa, it was difficult to say whether the rise in 2020 and 2021 was a “new normal” or a temporary blip with schools closed.

“The ASER 2022 figures show that the increase in out of school numbers during 2020-21 was a temporary phenomenon caused by uncertainty and possibly a lag in recording enrollments. According to ASER 2022, the proportion of not currently enrolled 6 to 14 year-old children is down to 1.6 per cent, almost half of what was observed in 2018 and the lowest we have seen in the decade since the Right to Act came into effect,” she said.

The highest enrollment was recorded in the age group of 7 to 10 years at 99 per cent, followed by the age group of 11 to 14 years at 98.2 per cent.

In the age group of 15 to 16 years, the proportion of children enrolled in schools was 92.5 per cent, the lowest among all the categories, but it was a major improvement compared to previous years. The non-enrollment was down from 16.1 per cent in 2010 to 7.5 per cent in 2022.

“Driven by the government’s push to universalise secondary education, this number (non-enrollment in 15-16-year-olds) has been steadily declining and stood at 13.1 per cent in 2018. The decline continued in 2020 to 9.9 per cent and this proportion stands at 7.5 per cent in 2022,” Wadhwa added.

Where there was a rise in admissions in government schools, enrollments in private schools for children aged 6 to 14 years fell in almost every state between 2018 and 2022. It rose in only three states: Assam, Madhya Pradesh and Mizoram.

For both students and teachers, attendance in school has stayed more or less the same since 2018.

“Average teacher attendance increased slightly, from 85.4 per cent in 2018 to 87.1 per cent in 2022. Average student attendance continues to hover at around 72 per cent for the past several years,” the report said.

Loss of learning ability

The report, however, highlighted that the Covid-19 pandemic deeply impacted the learning ability of children in rural India.

“Nationally, children’s basic reading ability has dropped to pre-2012 levels, reversing the slow improvement achieved in the intervening years. Drops are visible in both government and private schools in most states, and for both boys and girls,” it said.

The basic arithmetic levels declined over 2018 levels for most grades. But the declines were less steep, and the picture is more varied than in the case of basic reading.

According to the chief executive officer (CEO) of Pratham Foundation Rukmini Banerji, “‘Catch up’ interventions are urgently needed. Learning losses incurred during the school closure period highlighted the need for remedial programs in a way that was not as urgently felt before.”

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Google Adwords for 2021
Digital marketing Pay Per Click Tips and Tricks

COVID-19 Pandemic: Impacted Google Adwords for 2021 Industries

In a couple of months, the Universal epidemic COVID-19 has had a groundbreaking impact on our reality. The effect of this epidemic has been huge to such an extent that even Google isn’t left immaculate by it. The monetary droop has negatively affected individuals, because of which they are not yet in a situation to spend. Moreover, there have been some new increases in search terms, for example, isolate and social removing. Net MaticO is a PPC agency in Toronto that is keeping a close eye on the effects of Universal Pandemic Covid-9 on digital marketing and Google ads services.

In any case, how has this pandemic affected the universe of Google Ads?

Taking everything into check, there has been a tremendous conversion in the purchasing conduct of clients. This conversion is one of the most noticeable components that have come to affect PPC or Pay per Click promoting.

NetMaticO is a PPC service provider in Toronto which can help you run a PPC ad that will increase your business growth during the pandemic effectively. Visit their website to learn more.

How COVID-19 is affecting Google Advertisers

While a significant number of the movements in purchaser conduct may propose negative conversions in your advertisement execution, a few businesses have observed a rise in PPC execution since the episode, as indicated by Word stream information.

The following is a breakdown of the impacts of the current circumstance by industry:

Charities: People are hoping to help, and that liberality is streaming to philanthropies and bringing about higher search volumes. Altruistic gatherings have seen a 23% expansion in search promotion conversions.

Wellbeing and clinical: As face veils and successive hand washing have become the standard, individuals are looking for approaches to shield themselves from the infection.

Business: With an ever-increasing number of individuals telecommuting, organizations sort out some way to rebuild and work together on the web. Search conversion rates for pressing and delivering supplies have expanded by an incredible 107%.

Account: Although the business sectors are down, individuals are as yet looking for help. In the account area, CPC has diminished while some have seen CTRs and CVRs increment.

Lifestyle and Salons: With bunches of additional time and numerous salons shut, individuals are searching for DIY self-care — in addition to hand sanitizer and different necessities. Spa care, for instance, has seen a 41% CVR increment.

Streaming media: With so much additional time at home, individuals are looking for amusement. On streaming media, search conversion rates have spiked 102%.

Different businesses, in any case, haven’t fared so well. These seven enterprises have taken the hardest hit:

Travel industry: With remain at home requests set up everywhere globally, travel organizations are seeing radically lower conversions. Get-away bundles saw a half conversion drop.

Bars and cafés: While numerous eateries stay open for takeout, looks have still diminished. Bars and dance clubs saw a 57% drop in CVR.

Live diversion: Since social separating restricts enormous get-togethers, live amusement is everything except incomprehensible for now. Conversion rates have dropped 30%.

Meetings: Again, most enormous occasions or meetings have needed to drop, and they’ve seen a 33% drop in conversions.

Sports and wellness: With rec centers shut and sports groups dropped, conversions are down. Presently individuals are beginning to search for sports projects and camps. For games, nonetheless, conversions are down 74%.

Building and development:

  • With occasional CPC costs beginning to rise, conversion rates are falling.
  • The same number of workplaces close.
  • Individuals are reluctant to contribute.

Mechanical and Production: With numerous ventures harming, the CPC has gone up while search traffic and conversions have diminished.

Seven enterprises with blended PPC execution during COVID-19

We’re intently observing a few businesses with the potential to see massive conversions or moves in the coming weeks.

Land Property

Land Property improvement and development businesses are seeing declining conversion rates (- 53% and – 7%, individually) and lower search volume. A log jam in these fields could trigger decreased land flexibly later on.

Home improvement

Home Improvement looks have been gradually declining for as long as a couple of weeks. The following, not many weeks, will be a litmus test for the business.

Home furniture

Smaller ticket things like home machines and bedding and cloths have seen search upticks and light conversion helps (+7% and +12%, individually), which might be a decent sign for buyer certainty.


The car business indicates some weight on the SERP—with a recognizable 30% drop in the business average conversion rate in recent weeks.


Some would anticipate internet business to take off, with traditional retail having decreasing hours and activities. Yet, while a few families are going to online business to supplant physical buys, others are uncertain of their future pay. This precariousness affects the client’s conversion rates from search advertisements—with retail conversion rates having fallen 14%.

Professional Areas and Education

Occupations and schooling here are unassuming expansion in paid quest traffic for new professions and professional preparing (+10% and +8%, separately) in the previous weeks. However, that is, to a great extent, optimistic for the occasion, as conversion numbers haven’t moved recognizably.

Lawful administrations

The lawful business sees some minor movements on the SERP, with unassuming (under 5%) to look through volumes and conversion rates.