Digital marketing Digital marketing tools Search Engine Optimization


If you are a Digital marketer looking to boost your marketing strategies and campaigns, you have to know about certain tools that can help you to grow. Digital Marketing tools can help you to complete several key tasks, such as increasing brand awareness, ensuring lead generation, gathering valuable customer data, optimizing content strategies, and boosting sales.


The various marketing tools can make your efforts much smoother and quicker. Most digital marketing tasks can be completed online or easily do this work from home. The wide array of available business software tools made it much easier for teams to work together remotely via slack, skype, zoom, etc. this also helps you to grow in digital marketing. In this post, we share the five most influential and creative digital marketing tools you should experiment with and try if you want to boost your marketing campaigns in 2022.


Google Analytics is a platform that collects data from your websites and apps to create reports and give insights into your business. Google Analytics provides who site visitors come to and when and what they do. Using Google analytics marketers can make data-driven business decisions. All you have to do is install Google Analytics and connect with your site and you are ready to go. You can also track your marketing strategies with it and measure many other metrics that determine how well your website works and what else can you do to improve your site impression.

The features of Google Analytics:-
1. Reporting and Visualisation- You can effortlessly generate different types of reports( Audience Reports, Behavior Reports, Real-Time Reports, and Conversion Reports) and share them across your organization with a single click.
2. Let you create your metrics, dimensions, and dashboard for easy access to data and information.
3. Let you uncover insights about how the business is performing.

  1. Let you organize and visualize the data suiting business requirements.
  2. 5. Smart Goals are the Features of google analytics certification that help you to set specific goals to a list and measure the progress concerning goals.


    Google Ads is one of the best ways to reach out to new customers on the Google search engine and non-search websites. Google ads is an online platform that you can use to sell your product and raise awareness. Google ads are an effective way to drive traffic to your website exactly when people are searching for it. It gives you a lot of control when it comes to bidding for your ads, language, and target audience. You can also test your bids and strategies accordingly. You have to learn google ads account before using it, otherwise, you will waste your money.

    The Benefits of Google Ads:-
    1. The targeting feature gives you the ability to show your ads to reach people with specific interests — namely, people who are interested in your products and services — and show them relevant ads.
    2. Google Ads gives you control over how you spend your money. There’s no minimum. And you can choose how much you want to spend per ad.
    3. If you manage multiple Google Ads accounts, a My Client Center (MCC) manager account is a powerful tool that could save you time. It helps you to view and manage all of your Google Ads accounts.

          3. SEMRUSH

    Semrush is an all-in-one tool that improves online visibility, discovering competitors’ keyword strategies. With the help of semrush you can use SEO strategies and generate leads and improve brand website pages.  Semrush is an SEO tool that is often used for keyword research, tracking the keyword strategy your competition uses, SEO audit of your blog, and backlink checker. Semrush tells you how your website is performing and how you are ranking with your keywords.

    The features of SEMRUSH:-
    1. Let you easily Monitor and Manage Your Organic Rankings.
    2. With SEMrush, you can analyze your competitors’ ads, create compelling new ad texts, and assign your new ads to an existing keyword group.
    3. With SEMrush, you can collect data and export results to easy-to-read PDF reports or excel spreadsheets.
    4. With semrush domain overview tool, you can view key website statistics of your own company, or literally ANY other website: your local competitors, national competitors, or your all-time dream company.
    5. With the traffic analytics tool, SEMrush shows how many sites visits you had for a specified time period.

          4. CANVA

    Canva is a Graphics Designing Tool with the help of which you can design Graphics for your business or your blog page, Social Media post, or any work. Canva is a cloud Application, you don’t have to download it. You can access it with the help of the internet without downloading it.
    Canva is an easy-to-use design platform that you can use to create a variety of graphics for your business. Whatever image you might need, Canva has a template for it. Canva has several templates to make your graphics process quick and easy. They are for videos, images, infographics, presentations, logos, social media posts, and so on. The best part about Canva is that anybody can design images, infographics, videos, presentations, and more with simple drag-and-drop elements quickly.


  1. AHREFS:-

    Ahrefs has one of the largest databases of live links. Ahrefs is an SEO tool that contains link building, keyword research, competitor analysis, rank tracking, and site audit. We can use it to conduct keyword research for google, youtube, and amazon. This helps you understand your site and competitors’ site in a better way so you can optimize it for search engines.

    The features of Ahrefs:-
    1. Let you find the right websites for your content and strategically choose content topics.
    2 Ahrefs’ Site Explorer tool helps you analyze your site’s backlinks. You can see how many backlinks you’ve earned and also you can check competitor backlinks and compare them.
    3. Traffic research Organic tool- With this tool, you’ll receive insight into how your competitors rank for certain keywords.
    4. The Content Explorer tool helps you analyze topics to see their popularity and help you to find the most popular content around any topic or any website.
    5. Ahrefs’ Keyword Explorer tool helps you find relevant keywords for your campaign.
    6. Rank Tracker monitors your Google ranking on desktop and mobile


    With these tools, you will be able to better understand and manage and optimize your digital marketing campaigns. However, while some of them offer a free trial, they are all paid. But, it is worth the investment. These tools can help automate specific tasks, save you time, and ultimately generate more revenue for your organization.

Author Bio –

Renuka Maheshwari

 Renuka Maheshwari
I am Renuka Maheshwari working with AS Webworks. I did my graduation in Bcom. AS Webworks allows me to work on live projects to promote various businesses online.
SEO executive, content writer, and Digital marketer at ASWEBWORKS LLP, and Bachelor of Commerce student.

12 Reasons Why Google Ads Will Help Grow Your Business
Digital marketing Pay Per Click

12 Reasons Why Google Ads Will Help Grow Your Business

The PPC advertisement gets highlighted under the category of the sponsored links and thus providing higher scope for customers to easily click on these ads and link to the site. The most efficient reason worth noticing to launch a  google ads PPC campaign is to steal the customers away from the business of your competitor. For example, if you are a manufacturer or retailer of ladies’ purses or handbags, your advertisement will highlight only when the Internet users would enter “purse” or “ladies handbags” in the searches of top search engines. In short, PPC advertising puts business owners in direct touch with their targeted customers interested in the products or services.

1. Google ads have a wider range

It is one of the most important reasons why someone should choose Google ads over others. It is because it has a wider range which means it can reach a lot of people in comparison to other marketing tools. Millions of people use Google for searching some terms every second so it is a surety that if you use Google ads then you will be able to reach a lot of people. 

2. It makes your ad attractive

Well, it is a normal thing the better looking your ad is the more will be clicked. Google ads provide you with so many awesome themes and ways by which you can make your ad attractive and eye-pleasing.

3. It allows remarketing 

People may come and click on your ad and after that, they can leave your website but then comes Ad words that save you. It will send people a message or show what they have missed and will save your business.

4. It is in your budget

Google ads are within your budget. It is in your budget because it uses pay per click (PPC). You can pay here according to the keywords you are using. 

5. It helps you in measuring your progress

Google ads use pay per click (PPC). So you can keep track and measure your progress using PPC metrics. You can easily track down what is working well for your business and use it ad what is not and discard that.

6. Emails 

A lot of people prefer Gmail for sending emails to their contacts. Google ads show your ads on the promotion tab on the Gmail and thanks to this people will see your ads.  

7. Google ads let you add social proof 

By giving Social proof you are giving and proving that people are coming to your website and are buying it and when you will add this to your ads you will be able to attract more and more people and you will not only get lots of clicks but will also able to seal a lot of deals.

You can give Social Proof by using Social Proof Tools. These tools are trending right now and are the best that will help your business in every possible way. A lot of people are using Social Proof tools to attract audiences to their website. Social Proof plays an important role in the sales of the product.

The most trustable social proof tool is Fizfy Social Proof.  It is the most popular tool and has unique features, an easy interface & affordable pricing. Anyone can use it and it will benefit your website.

8. It gives you a lot of control

You are making ads for your business so it is obvious that you should have maximum control and Google ads give you this as it offers a wide range of options from where you can use according to your wish which you think is the best for your business. You can track your progress using Google ads and as you know you have a lot of control so you change the things which aren’t working for your business.

9. Use Google ads to tell your location

Using Google ads you are breaking all your limits as with the help of this you can not only sell online but also offline. As you use Google ads and Google maps together and use Google maps to tell your audience about your location and address and by that you can double your sales and will be able to sell online and offline.

10. Google ads allow you to show your contact information

Yet another perk of using Google ads is that you can show your contact information in the ads which will help the audience in trusting you. Business is all about trust and when there is trust there are more deals. With the help of Google ads, you can add your contact information below your ad explanation. By adding your contact information your ad will become irresistible and more attractive.

11. It is fast

Google ads are faster than other means of promotion. Just by using the right keywords, you can appear in the top results of the search engine and you can beat other businesses that are operating in the same industry in which you are.

12. It is better than SEO

It takes a lot of time and effort when you optimize your website’s SEO and even after completion of that it can take a lot of time for results to come but it is not with ppc. Put your money into it and make a nice and attractive ad that will catch people’s eyes and see the results fast. Google ads will show results faster than SEO. Google ads are very speedy.

10 Benefits Of Google Ads To Grow Your Business
Digital marketing Pay Per Click Tips and Tricks

Top 10 Benefits Of Google Ads To Grow Your Business


If your campaign area unit started properly, it’s the potential to send extraordinarily targeted ends up in your website, opt-in type, or different online property. Google Ads permits you to concentrate on the folks that area unit checking out what your business offers. this implies you’ll be able to frequently refine your searches so solely folks that wish to shop for your merchandise or services area unit sent to your websites through this platform.


Anyone UN agency that uses Google Ads frequently can tell you that it’s a very versatile promoting platform. It’s appropriate for every kind and size of the organization. you’ll be able to virtually flip net traffic on and off mistreatment this method.

You can simply customize campaigns to concentrate on specific forms of online users. as an example, you’ll be able to target individuals by location, the sort of device they are mistreatment, and also the Google-owned website they are accessing (e.g., Google search, Google Maps, YouTube).


This takes time, and you have got to seek out out that approach that suits you and your business. to induce a clearer image of what is going to offer you the most effective results; you have got to continually take a look at and track your campaigns.

When you notice areas of your campaign that provide a smart come back on investment, you must focus your efforts and budget on those areas. If a campaign or elements of a campaign area unit cost accounting you cash, discard them. Invest those savings into victorious campaigns and campaigns you’ll take a look at within the future.


Google Ads is thought for delivering fast, simple results and reports of your campaigns. It’s easy to analyze the progress of your campaigns as a result of the dashboard offers you all of the knowledge associated with every campaign, like the ads clicked, the keywords that website guests entered, and also the price of clicks. These options create Google Ads a very clear and intuitive system.


Google prides itself on displaying relevant content and ads, and also the company continues to evolve and improve its program algorithms to supply the foremost relevant search results and ads. This encompasses a positive result for businesses that publicize through Google Ads, as these ads send high-quality leads and guests to your business’s website, e-commerce store, opt-in type, or different online assets. The individual’s Google sends to you’re a lot of possible than individuals coming back from different sources to become customers, prefer into your email list, request data, or take no matter action you wish them to require.


It’s important to induce into the minds of your ideal customers. Understanding your audience makes it a lot easier to contend with customers and establish what they require.

Google Ads, on the opposite hand, yields data concerning client habits and necessities that business homeowners of previous generations might have solely unreal concerning. a number of the precious information Google Ads allows you to find out about your customers embrace the keywords they use to seek out your website, their location, the devices they use, and also the times and days they search.


Starting and ending those campaigns would take time and resources that would be higher used elsewhere.

On the opposite hand, shopping for an ad house with a software package — conjointly called “programmatic advertising” — is straightforward for even one properly trained worker to try to do. With some education, they’ll be able to begin and stop campaigns, reach the proper individuals for the proper value, and bed all instantly.


Search engine improvement remains the backbone of most extremely visited sites. The posts and pages you see on page one aren’t simply literate with rigorously researched keywords; they’re conjointly on sites that have massed an outsized range of backlinks over time.

It is often years before you get to visualize one in all your own pages within the desirable initial position for a broad keyword search term. Some businesses can ne’er see it.


When individuals hear “Google Ads,” they assume largely of driving traffic through pay-per-click ads on program results pages. But, Google’s ads area unit a lot of versatile than that. they will even be an excellent tool for building whole awareness — one thing that analysis shows is what the very best playacting marketers prioritize:

Through the Ads search network, even though potential customers aren’t clicking, they see your whole, your tagline, what you supply, and no matter else you utilize your copy and extensions to showcase. and thru the Ads show network, you’ll be able to even place whole awareness by selecting to indicate your ad to a lot of individuals.


A persuasive post-click landing page engineered to appease Google isn’t the sole factor that will maximize your advertising ROI. to assist you to reach specific promoting goals whereas debilitating your budget the smallest amount, the Ads team has created many totally different bidding strategies:

  • CPC bidding is Google which suggests if your goal is to drive website traffic.
  • CPM bidding, which stands for “cost per thousand seeable impressions,” is what Google recommends if you’re making an attempt to create whole awareness.


Google Adwords for 2021
Digital marketing Pay Per Click Tips and Tricks

COVID-19 Pandemic: Impacted Google Adwords for 2021 Industries

In a couple of months, the Universal epidemic COVID-19 has had a groundbreaking impact on our reality. The effect of this epidemic has been huge to such an extent that even Google isn’t left immaculate by it. The monetary droop has negatively affected individuals, because of which they are not yet in a situation to spend. Moreover, there have been some new increases in search terms, for example, isolate and social removing. Net MaticO is a PPC agency in Toronto that is keeping a close eye on the effects of Universal Pandemic Covid-9 on digital marketing and Google ads services.

In any case, how has this pandemic affected the universe of Google Ads?

Taking everything into check, there has been a tremendous conversion in the purchasing conduct of clients. This conversion is one of the most noticeable components that have come to affect PPC or Pay per Click promoting.

NetMaticO is a PPC service provider in Toronto which can help you run a PPC ad that will increase your business growth during the pandemic effectively. Visit their website to learn more.

How COVID-19 is affecting Google Advertisers

While a significant number of the movements in purchaser conduct may propose negative conversions in your advertisement execution, a few businesses have observed a rise in PPC execution since the episode, as indicated by Word stream information.

The following is a breakdown of the impacts of the current circumstance by industry:

Charities: People are hoping to help, and that liberality is streaming to philanthropies and bringing about higher search volumes. Altruistic gatherings have seen a 23% expansion in search promotion conversions.

Wellbeing and clinical: As face veils and successive hand washing have become the standard, individuals are looking for approaches to shield themselves from the infection.

Business: With an ever-increasing number of individuals telecommuting, organizations sort out some way to rebuild and work together on the web. Search conversion rates for pressing and delivering supplies have expanded by an incredible 107%.

Account: Although the business sectors are down, individuals are as yet looking for help. In the account area, CPC has diminished while some have seen CTRs and CVRs increment.

Lifestyle and Salons: With bunches of additional time and numerous salons shut, individuals are searching for DIY self-care — in addition to hand sanitizer and different necessities. Spa care, for instance, has seen a 41% CVR increment.

Streaming media: With so much additional time at home, individuals are looking for amusement. On streaming media, search conversion rates have spiked 102%.

Different businesses, in any case, haven’t fared so well. These seven enterprises have taken the hardest hit:

Travel industry: With remain at home requests set up everywhere globally, travel organizations are seeing radically lower conversions. Get-away bundles saw a half conversion drop.

Bars and cafés: While numerous eateries stay open for takeout, looks have still diminished. Bars and dance clubs saw a 57% drop in CVR.

Live diversion: Since social separating restricts enormous get-togethers, live amusement is everything except incomprehensible for now. Conversion rates have dropped 30%.

Meetings: Again, most enormous occasions or meetings have needed to drop, and they’ve seen a 33% drop in conversions.

Sports and wellness: With rec centers shut and sports groups dropped, conversions are down. Presently individuals are beginning to search for sports projects and camps. For games, nonetheless, conversions are down 74%.

Building and development:

  • With occasional CPC costs beginning to rise, conversion rates are falling.
  • The same number of workplaces close.
  • Individuals are reluctant to contribute.

Mechanical and Production: With numerous ventures harming, the CPC has gone up while search traffic and conversions have diminished.

Seven enterprises with blended PPC execution during COVID-19

We’re intently observing a few businesses with the potential to see massive conversions or moves in the coming weeks.

Land Property

Land Property improvement and development businesses are seeing declining conversion rates (- 53% and – 7%, individually) and lower search volume. A log jam in these fields could trigger decreased land flexibly later on.

Home improvement

Home Improvement looks have been gradually declining for as long as a couple of weeks. The following, not many weeks, will be a litmus test for the business.

Home furniture

Smaller ticket things like home machines and bedding and cloths have seen search upticks and light conversion helps (+7% and +12%, individually), which might be a decent sign for buyer certainty.


The car business indicates some weight on the SERP—with a recognizable 30% drop in the business average conversion rate in recent weeks.


Some would anticipate internet business to take off, with traditional retail having decreasing hours and activities. Yet, while a few families are going to online business to supplant physical buys, others are uncertain of their future pay. This precariousness affects the client’s conversion rates from search advertisements—with retail conversion rates having fallen 14%.

Professional Areas and Education

Occupations and schooling here are unassuming expansion in paid quest traffic for new professions and professional preparing (+10% and +8%, separately) in the previous weeks. However, that is, to a great extent, optimistic for the occasion, as conversion numbers haven’t moved recognizably.

Lawful administrations

The lawful business sees some minor movements on the SERP, with unassuming (under 5%) to look through volumes and conversion rates.

PPC Advertising
Digital marketing Pay Per Click Search Engine Optimization

6 Powerful Benefits of PPC Advertising & Google Ads (Adwords) for Small Business

As a small business, your marketing budget might be limited and valuable too. In turn, most owners are worried about how to use new marketing measures. Regardless of your budget, PPC advertising is a profitable way to increase website traffic. Pay per click, or we can say that PPC is an important digital marketing strategy that can be used by small businesses to increase brand awareness, continuous network influence, and a steady flow of new potential customers and website traffic.

Below we have shared some surprising benefits of PPC advertising; you can use them to grow your small business. Hire a reliable digital marketing agency to get pay per click advertising services at the most-affordable cost.

Let’s move to the benefits of PPC advertising services:

1. Set the Maximum Budget for Your Ads

PPC allows you to work within your budget. This means that whether you are a multinational company or running a family-business, you can constantly change your advertising budget within your budget.

2. Pay When Someone Clicks Your Ad

With different types of advertising services, you need to pay the same amount for the advertising space, no matter how many people see it or contact you because of those ads. One of the main advantages of Pay per click (PPC) is that, you only pay for every single click. This means that you only pay when someone interacts with your ad, which provides opportunities for conversion. However, you will not exceed your budget because you can set the maximum investment in advance.

3. Compete Even If you’re Not Ranked High in Search Engine

If your website does not rank well in search engines, you can still promote your business through Pay per click. With PPC, even if you have just launched a website, you can participate in the competition. For start-ups, this is one of the most important advantages of PPC, because it enables start-ups to compete with companies that have been around for decades for new customers.

4. Drive Profit

Compared with other forms of marketing, PPC has a high return on investment (ROI). Since you can limit spending with one click, you have complete control over advertising spending. However, before using PPC ads to generate results, you need to determine which search terms will generate revenue for your business.

5. PPC Advertising Drives Immediate Results

Another key advantage of PPC advertising is its faster results. It can generate immediate results and help you achieve your business goals faster. You can also bring high-quality organic traffic to your website. This is the main difference between PPC advertising revenue and SEO revenue. PPC advertising can deliver you immediate gratification.

6. PPC Advertising is Measurable

The best thing about PPC advertising is that it is measurable. You can easily measure the return on advertising spend. You can track which ads, or keywords generate the highest return. You can install conversion tracking to track the number of conversions you received. You can use these metrics to make informed decisions about PPC campaigns.