Google Algorithm Update: June 2021 Core Update
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Google Algorithm Update: June 2021 Core Update

A new broad core update debuted on Wednesday — it’s named the June 2021 core update, Google search contact Danny Sullivan announced, adding that we should also expect a July 2021 core update next month.

Historically, Google has released a core Google algorithm update every few months or so. It has been just about six months since the last core update, the December 2020 Core Update. Before that it was seven months since the May 2020 core update, which took place on May 4, 2020. So this one took a lot longer than previous updates to roll out but we are expecting another update in about a month from now.

Two core updates. Why is Google releasing two different big updates in the next one month? Google told us that some of the company’s planned improvements for the June 2021 update aren’t quite ready for release this month. So Google decided to go ahead with the parts that are ready today and the rest will be pushed to the July 2021 core update next month. Google will continue to notify us when the July 2021 core update is released.

“Of course, any core update can create degradation or benefits for some content. Due to the two-part nature of this release, it is possible that a very small piece of content may see changes in June that reversed in July. . . happens,” Google said.

The announcement. Here is Google’s tweet announcing it, where Google said “later today, we are releasing a broad core update, as we do several times per year. It is called the June 2021 Core Update..”

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Roll out started later today. Google has updated us that Google will begin rolling out this June 2021 core update at later today, on June 2nd. With any core update Google says these updates typically take about one to two weeks to fully roll out.

The rollout started at 6:40pm ET:

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Why Google releases these updates. Google also wrote a blog post to coincide with this June 2021 core update to explain how and why it makes these changes to search. Google said it “receives billions of queries every day from countries around the world in 150 languages.” It has to improve to stay competitive and serve its user base. “Delivering great results at this type of scale and complexity requires many different systems, and we’re always looking for ways to improve these systems so we can display the most useful results possible,” Google added.

The web is growing, sites are changing, content is being published constantly. Google said “as new sites emerge and the web changes, continued updates are key to ensuring we’re supporting a wide range of publishers, creators and businesses while providing searchers with the best information available.”

With that, Google is always pushing out updates. In fact, Google said in any given week it may “implement dozens of updates that are meant to improve Search in incremental ways.” That is why the company cannot “share details about all” of the updates. But with broad core updates like these, Google said it does try to announce these updates.

Why we care. Whenever Google updates its search ranking algorithms, it means that your site can do better or worse in the search results. Knowing when Google makes these updates gives us something to point to in order to understand if it was something you changed on your website or something Google changed with its ranking algorithm. Today, we know Google will be releasing a core ranking update, so keep an eye on your analytics and rankings.