Black hat seo and white hat seo
Digital marketing Link Building Search Engine Optimization Seo Off Page Seo On Page

Difference between black hat seo and white hat seo

Black Hat SEO Vs White Hat SEO

SEO on Page and SEO off Page are the two main parts, but apart from this, there are some factors that divide it into two more parts, which are very important to be aware of. So that you do not knowingly or unknowingly make any mistakes in the future. Black Hat SEO Vs White Hat SEO refers to attempts to improve rankings in ways that are not approved by search engines and involve deception.

Black Hat SEO

Search engine guidelines are not followed within this type of SEO. No matter what SEO techniques are used to quickly rank any website, they are all against search engine policy. Targeting only the search engine is the top priority for black hat seo techniques. This SEO is not entirely correct for serious and long-term blogs.

The purpose of SEO is to design your website according to the search engine, but some people are engaged in fooling the search engine by ignoring the needs of the users, this work somehow breaks the rules of the search engine; those techniques of SEO are called black hats. This way is easy but it is also harmful for the users and also for your website.

Some of these main forms are:

Keyword stuffing: Yes, it’s the easiest way to do black hat SEO, where the developer unnecessarily writes keywords everywhere in your content to fool the search engine.

Link Buying: We cannot fool the search engine for long by doing SEO by buying links. You get several hundreds or thousands of backlinks on Fiverr, freelancer and many other websites at some cost, but their quality is not good and they are not supported by Google either. By doing this, Google can also ban you and can also impose a penalty on your website.

Doorways and Redirect: We will all be familiar with the fact that when we open a site, many times we are automatically redirected to another site or page. There are some keywords on the results page, but when the user opens that page, they are taken to another site.

This is called the entry page, which acts as a doorway to the actual site. This is a technique to increase the traffic of the sites, but because of this, the users are inconvenienced and will never want to visit your site again.

Cloaking: This is also a way of tricking the search engine where the search engine sees a relevant page due to displaying your site on the SERP but that page is not visible to the users.

All these techniques can give us profit for a short time, but nowadays search engines are very smart, if Google detects this wrong strategy of ours, we may have to pay a large fine as punishment and our site may also be removed from the list.

White Hate SEO

This is a natural SEO technique where all valid search engine guidelines are followed while doing SEO. The search engine (Google) loves White Hat SEO techniques. Users are mainly targeted for this type of SEO. Whether short term or long term, both are a good and valid white SEO technique.

These techniques are the exact opposite of the black hat. In this, we do not cheat the search engine, but considering all its conditions and rules, we really give you the right quality content so that you can rank higher in SERP. White hat seo backlinks this strategy is very profitable in the long run.

Quality link building – In this technique, we create good quality backlinks in different ways. Backlinks are those links that are a link to your website within another website, by clicking which the user can access your website from that other website.

Google and all other search engines consider quality backlinks to be good because they show that your content is so good that authors on other websites use it directly or tell their readers that more information Click this link for

Correct use of keywords: Bloggers must first look for people to search for keywords to reach their website, accordingly, place keywords in their content so that Google likes their content.

Ease of navigation: Both users and Google like sites that are easy to operate; it is not difficult to move from one page to another.

Page Load Speed – The user will never go back to that site again where the page takes a long time to load. When doing SEO, also keep in mind the loading speed of your blog.

Original Content: Google gets to know if you copy and paste into your site by copying from somewhere or manipulating the content to trick you, Google always likes original and prefers it alone.

Digital marketing Search Engine Optimization Tips and Tricks

15 most Effective SEO Techniques to Drive Organic Traffic in 2021

Which SEO techniques generate the most updated results for 2021?

SEO marketing is one of the top most necessary methods in terms of internet marketing. The most updated technique you’d use, the more profit you’d gain. So it is just that you need to be updated.

Every year the strategy of Search engine optimization technique is being updated. But the most important thing is the techniques which were used in 2016 is not the same as in 2021. So always take care of it’s the anther priority. And if you can be more unique than the previous. You can go more and more forward then. Today I’m here to discuss the techniques for update the 2021 result. It is already the end of 2020. So there are many things which will be changed in 2021. So let’s jump into the topic:

Website optimization:

website optimization

Coming up with topic ideas and creating an amazing piece of content is simply half the work. You now need to optimize your content, but did you know there is a right way and wrong way to do this? The best way to determine whether your website is currently using any of the improper optimization techniques is to let Technical SEO Specialists carry out a technical SEO audit.

Optimize for Voice Search:

Optimize for Voice Search

Remember this very well, how we said around 40% of voice search will results come from the featured snippets? Using structured data can help you to boost the chances of your information well versed and being used to answer a voice query over than a competitor’s. Optimizing for voice searches should be a big focus for SEO professionals in 2021.

Using the popular keyword:

Using the popular keyword

Keywords are one in all the most necessary methods in SEO. People will search for most of the keyword. Now the thing is how it is needed. Think in 2016, what you search for the most. Is that popular till now? If you’ll research it, you’d gain that, the strategy and keyword have changed loads. It is the end of 2020. But it’s sure that on the primary of 2021 the most popular keyword would be changed.

Content optimization:

content optimization

Proper optimization of content would never fail. Writing because it is fun isn’t enough to get you to start ranking and remain there but rather, proper keywords insertion, headings, content length. Most importantly, ensure your content answers the question it is supposed to and not leave users hungry for more.

  1. Focus on creating valuable content.
  2. Create high quality links.

Optimize images :

Optimize images

it’s a shame that lots of SEOs aren’t optimizing their images properly neither are they telling their clients to do so. Image optimization is actually surprisingly easier than article optimization. Alt tag, title tag, caption, image URL, image size. The images and visual elements you place on your site, in articles, on pages, and all around, should be properly labelled and defined because they are factors in search engine rankings.

ux design:

ux design

Don’t make Google feel like users don’t like or want to be on your site. That is a recipe for failure when it comes to SEO. Make sure your site is fast and smooth and every other well done. You don’t want to have some elements blocking clickable areas. Just make your site enjoyable for users. Use the usability tests on the search console to know if your site meets the requirements at least in the sight of Google.


seo Backlinks

Those marketers who are directly involved in SEO marketing, all know the importance of backlinks. How it can enhance marketing and how it can increase traffic is known to all. So what’s new? Yes, there will be something new which you haven’t use yet. In 2021, you need to find the author of the backlink. You may ask, then what. If you can find them, they can give permission to you. Also, you can make a deal with him. It seems that the profit goes to him/her. But If you look into them carefully then you’ll find the gain of yours too.

Schema – Structured Markup:


A Schema structured mark-up query though isn’t a brand new thing to the world of SEO, It still holds a really good place within the SEO trends 2021. Schema helps the search engine to know the context of the page and help in ranking them better for search queries associated with them.

Listing here some of the types of Schema

  • Organization
  • Website
  • Product
  • Review
  • Article
  • Blog Posting
  • FAQ
  • Video

Google My Business:

Google My Business

In a world after the pandemic, every local business is consistently updating itself from traditional to digital marketing. As the usage of digital marketing practices increased in local businesses, so has the importance of google my business listings and local SEO. In Search engine optimization trends 2021 the google local SEO playing a most important role. So, don not miss to optimize your Google local business.

Mobile Optimization:

Mobile Optimization

One of the important metrics that google has continually given good significance is that the mobile optimization of your websites. It has become evident nowadays that most of the users visit the websites from their mobile devices. So, it continues to be one among the important SEO trends in 2021 also . Gone are the times where you design an internet site for desktop and make it optimized for mobile devices. 2021 SEO trends remind you that you simply should design an internet page for mobile and make it desktop friendly. Such is the importance of mobile optimization. Go ahead and make sure you have checked this box to not lose any valuable user.

Highly Relevant Content:

Highly Relevant Content

As the saying goes content is usually the king in SEO. Concentrate more on making the standard content which creates customer satisfaction which can obviously make google rank your site better. Yes, Google’s algorithm is searching for the most relevant content that matches the customer search query. Don not do the keyword stuffing while creating the unique content, use keyword wherever needed.

Secure Websites – https:


Secure Websites – https

Even though secured websites aren’t a major factor that affects you in SEO but it still does indirectly. When a brand new user notices the wake-up call on the browser there’s a better chance that they’re going to leave your website immediately which affects your bounce rate and that in turn affects your search ranking.

An HTTPS protocol uses encrypted data for secure communication, unlike HTTP protocol. Usage of HTTPS will ensure a trust and authentic factor about your website to your users.

Google’s New BERT Update:

Google’s New BERT Update

Google came out with a brand new update for SEO called BERT which stands for Bidirectional Encoder Representations from Transformers. In layman’s terms, it is a new learning algorithm that bases results on the context of the search result and it pulls up the most relevant search results.

EAT factors may play a much bigger role:

EAT factors may play a much bigger role

Expertise, authority, and trustworthiness (EAT) factors are a controversial topic within the SEO community. Some say EAT may be a ranking signal, others claim there’s no way Google can even measure EAT with its algorithm.

To be fair, Google probably Can not be answer many of the EAT questions directly. It can’t check whether the knowledge is scientifically accurate or whether the author is really an expert. But, Google can still check for indirect EAT signals. For instance, if the page mentions all the proper entities related to the subject, then it’s probably accurate. If the name of the author is well established the online, is related to other thematically similar platforms and profiles, then the author is perhaps an expert.

Featured Snippets:

 google Featured Snippets

When asking a question on Google, a featured snippet shows in a box on the search results page. This box contains a picture and a solution to your question.

These snippets show that your website contains valuable and quality and original content. Snippets now are driving more traffic to your website. Around 57% of website traffic comes from these little snippets.

Referral traffic:

Referral traffic

Google Analytics also provides you with data about where your website viewers are coming from. You can use this data to check which social media platforms your viewers are using to induce to your site. This information is useful after you pay money for social media advertising campaigns.

seo off page techniques
Digital marketing Link Building Search Engine Optimization Seo Off Page

13 Best Off-Page SEO Trends and Techniques 2021

Off-page Seo refers to the action taken outside of your own website to impact your ranking within search engine result pages(SERP) this is also known as backlinks the process of getting another website to links to your, therefore increasing search engine trust in your site.

Off-page Seo is related to the other aspects that influence the search ranking of the website on the search engine result page (SERP).

A link has a huge impact on the site’s organic ranking. However, link building high-quality backlink is one of the most challenging tasks in search engine optimization (Seo).

Off-page Seo is a technique that is used to rank a website in search engines through promotion or link building.

The 13 main components to focus on when optimizing your site:

1.Social Media Engagement

The Major Off-page Seo technique is social media engagement. If you want to make your business and brand, website, or blog popular, engage with people on multiple social networking platforms. Social media presence will help grow your business and also help you get more high traffic organic backlinks.

We Heart It

2.Social Bookmarking Sites

Social bookmarking sites are some of the best platforms to promote your website, blog, and brand. When you bookmark your webpage or blog post on a popular social bookmarking website, you gain high traffic to your webpage or blog.

Do-follow Social Bookmarking Sites

3.Forum Submission

Forum submission is the popular way of online Discussion on sites. It is a Q&A online discussion on a topic related known as a forum. In that forum you Discuss, your point of your given or a specific topic related and submit your feedback to the Topic or It is a great way to share your knowledge it may be technical and general topics also it helps a website by getting one of the great ways of natural backlinks. Reply to your suggestions and advice. Make use of. “Do-Follow” Forums.

Forum Submission site list 2021

4.Blog Directory Submission

Blog submission is one of the most off-page SEO techniques where high-quality organic backlinks and make your website rank higher in all the search engine platforms, websites such as forum sites, social networking, web 2.0 websites, etc. The topmost high DA or PR blog submission site is the best way to boost your search engine ranking page (SERP) and getting more natural traffic and it also helps to build a trusted community.

It has taken quite some time to deliver good results, but these results stand out over a longer time period.

 Blog or Web 2.0 submission  Sites List 2021

5.Article Submission

Article Submission refers to an Off-Page SEO technique that has content published on third party web sites and blogs to get inbound links for personal business or client’s website and web blog with a motive to increase search engine rankings of “link generated for” website. Article submission is a search engine optimization (Seo) off-page optimization technique. It refers to attracting traffic by submitting SEO optimized articles to standard article submission directories. It’s a long term SEO activity that helps increase backlinks and boost Page-rank of your website or weblog. Choose the correct category and given a good title to your content.

High PR Free Article  Submission Sites List 2021

6.Question and answer

One of the best ways you can get high traffic is from the question and answer website. Join a high PR question and answer site and search for questions related to your business, blog, or website and given a clear answer to these questions. Give links to your website which will help in bringing you more visibility.

Question and Answer sites List in 2021

7.Video submission

If you want to make your videos popular. Head to popular video submission sites. Given a popular title description, tag, and references links. It is one of the more popular ways to get quality backlinks because all video submission website has high PR.

8.Infographics submission

Make relative Infographics. These days, Infographics are getting most popular on the internet. Submit your Infographics on Infographics submission websites and give reference links to your webpages or blog. The images sizes differ from different websites.

Infographics Site list in 2021

9.Document sharing submission

Create personally and most attractive documents relating to your business, brand, or blog. The documents should have unique content and should be in either PDF or PPT format. Submit these documents to the document sharing websites.

PDF or Document Submission Sites 2021

10.Image submission

Share your photos on popular image submission websites. Before submission, your all images please optimize them with the correct URL, alt, and title tag. Before submitting your images. Check if they have a popular high traffic title, description, and tags.

Free Image Submission Sites 2021

11.Classified Ads Submission

Classified ads submission is one of the most important ways to let the globe know about your business and service. It includes SEO methods for website promotion by driving potential consumers and generating sales for products or services. A classified ad posting is also one of the off-page SEO techniques which provide you effective results to drive traffic to your site. Additionally, it is one of the best ways to promote your business online.


Indian Classified Sites List 2021

12.Guest posting Submission

Guest posting is the process of writing content and publishing it on another person’s website or blogs. Guest Posting is the best way to acquire a high-quality backlink from a really genuine and quality website. Not just for having a site that can host a hell of an amount of just guest blog posting articles.

Guest Post

13.Press release submission

press release submission is one of the off-page SEO link building strategies where high-quality backlinks and make your website rank higher in all the search platform, website such as forum sites, social networking, web 2.0 websites, etc. free top profile creation sites for SEO is the best way to boost your ranking & and website Increased the Traffic. High-quality do-follow press release submission websites are the best way to boost your search engine ranking and getting more traffic and it also helps to build a trusted community.


Press release submission site list 2021