What is SEO
Digital marketing Search Engine Optimization Tips and Tricks

What is SEO and how does it work?

What is SEO?

The full name of SEO is Search Engine Optimization, SEO is a process of converting your blog article or website into a search engine like Google, Bing, Yahoo, etc., before which it is brought to the page, which increases the organic traffic of your website or blog. And you all must know how important it is for any blog or website to get traffic. Without traffic, your blog or website has no meaning.

To fully understand SEO, first of all, we need to know what a search engine is and how it works.


What is a Search engine?

First of all, you need to know what a search engine is. The Search engine is like a directory where we search any of our queries and we get answers related to our query. Google and Bing are the two largest search engines in the world of the Internet and most of the people 70-80% of the people search any of their questions on Google itself. That’s why we will also talk about Google here. A search engine is an algorithm that works to give accurate information about the information we have searched on the Internet. 


How search engine works

So you have understood that Google is a search engine on which we can get information by searching about any topic. But now the question comes that how Google gives us the related answer to any of our questions in a few seconds. Does Google itself keep all the answers written, no Google does not do anything like this, but it happens that many bloggers like me or you create blogs about different topics and write posts on them.

Did you know that when you search for anything on Google, Google uses a 200 factor to give you the best results, the article that is according to these criteria of Google will show you on the first page of Google? So that you can get the correct information.

In the same way, many business people create websites related to their business. And all these bloggers or website owners have to submit their blog or website to Google. For which Google has created its separate platform Google search console.

In today’s time, there are more than 1.6 billion websites submitted to Google. Which are related to different topics, so whenever a person searches anything on Google, then there are some crawlers of Google.

Crawler consists of robot types who visit different websites and try to know what this website or blog is telling about as well as what is the quality of this website or blog and its Apart from this, these crawlers of Google search many things in websites and blogs. And after that these crawlers show you the top 10 results which can give you the best answer related to your query. So this is the work of the whole search engine. I hope you must have understood well about search engines now.

Now you will find it very easy to understand SEO because you have understood the fundamentals of search engines. We who are blog or website owners, it is always our endeavor that the article of our blog or the page of our website should always come in the first position of the first page of Google so that we get the most traffic. And to bring our blog post or website page to the first page of Google, we have to do SEO.


How SEO Works

Just like if you search for “what is SEO” the search engine brings you the crawling and indexed ranking list. Search engine bots and spiders crawl and index 24 hours a day and build their ranking lists. And as soon as you search for something, you see it on the search engine results page (SERP).

Well, all the search engines have different techniques to work. But every search engine works in three phases.

1. Crawling

2. Indexing

3. Ranking


Why do we need SEO

There is a huge scope of online business in today’s world. Everything is available on the Internet. If you want to run your online business then you need to have a website. Apart from this, only having a website is not enough, until your website is not ranked well in Google, then visitors will not come to your website and you will not be able to do good business and to rank your website in a good position in Google. We need SEO.


Types of search engine optimization (SEO)

1. on page Seo 

2. off-page Seo


What is on-page SEO?

On-page seo means to design a website or blog face to face according to the rule of seo or to implement the rule of seo in the post we are writing. Like if using the keyword to put an image in that post.

In this, we work on the content of our website. We try to make the contact of the website different and the best.


It is important to take care of the following things in on-page seo.

♦website speed

♦Website Structure

♦Website Favicon

♦Mobile-friendly Website

♦Title Tag

♦Meta Description

♦Keyword Density

♦Image Alt Tag

♦URL Structure

♦Internal Links

♦Highlight Important Keyword

♦Use Heading Tag

♦Post-Good Length

♦Google Sitemap

♦Check Broken Links

♦SEO Friendly URL

♦Google Analytics

♦Social Media Button

♦HTML Page Size

♦Clear Page Cache

♦Website security HTTPS etc.


What is off-page SEO?

Of-page Seo i.e. sharing or promoting our website or post on other’s websites or social media so that search engines will know what this website is.

Whatever work you ask to promote outside your website, it all comes under Off-page SEO. In this, we mainly do the work of creating backlinks.


1. Social Networking Site


 ♦ Facebook page

 ♦ Facebook group

 ♦ Twitter

2. Social Bookmarking Site

♦ Tumblr

 ♦ Pinterest

 ♦ Diggo

 ♦ Digg

 ♦ Linkedin

 ♦ Reddit

 ♦ Stumbleupon

 ♦ Delicious etc

3. Guest Posting

4. Forum Posting

5. Blog Commenting

6. Blog Directory Submission

7. Search Engine Submission

8. Classifieds Submission Site

9. Video-Sharing site

10. Photo sharing site

11. Question and Answering Site


Benefits of SEO

With its help, you can get traffic for free. It also increases the value of your company. Other benefits of SEO are as follows:-


Bring Free Traffic – By doing SEO once, you can bring traffic to your website for free

Brand Value Increases – If you are doing SEO of your website then people trust your company. In today’s era, everyone knows about paid ads, only a few people do SEO.

Increases sales and profit – The better SEO you do, the more profit you will get. More and more people will come to your website and buy the product.

Build Trust – Nowadays people research before buying anything. If you can give this thing to your customer, then your website will have more trust. People will feel that this company is giving good knowledge.

Earn profits even while you are there – SEO is such an idea in which you can earn a good amount of money even while sleeping.

What is the Search Results Page (SERP) SEO? And Importance
Studypoint Tips and Tricks

What is the Search Results Page (SERP) SEO? And Importance

Today we will know what SERP is. We know that there are millions of pages on the Internet, but only a few of us need to do something according to our search. So whenever you do some search on the Internet, you show search results about it. Or we can say that whenever someone searches through a keyword on the search engine, you get the search results listed according to your query in the search result. These Search Pages are also called SERPs.

The search engine result page (SERP) is the page that appears when someone types a search query in a search engine. In this article, we will discuss how Google determines which websites will appear on the results page. In particular, we will cover:

There are some ways that results can appear on SERPs. The most common is the traditional organic result. However, there are other results on the SERP page such as pictures, paid advertisements, news feeds, and more which are detailed results for queries.

SERP Search Engine Result Pages. SERPs are pages that Google and other search engines show in response to a user’s search query. They are made up of organic and paid search results. Search results often add a few different types of content, such as paid advertisements, organic text, images, videos, or rich answers.

Simply put, SERP is called web pages that search engines show when you search for a keyword. Major search engines primarily display three types of listings in their SERPs:

  1. Listing indexed by search engine spider
  2. Lists indexed by anyone in the search engine’s directory
  3. Paid for them in listings which lists in search engines

Why Are SERPs Most Important for SEO?

The Search engine result page determines how your website seems on Google’s first page.

For example, let’s say you rank your website on the first page of Google for the keyword “how to start a website”

Search engine result pages are web pages that serve users when they search for something online with the help of a search engine like Google. When users enter their search query (where they primarily use specific words or phrases, also known as keywords), the search engine provides them with SERP.

SERPs are constantly changing as search engines such as Google, Bing, and other search engine providers try to provide even better results to their users. They constantly change their search technology so today’s SERPs are very different from their former SERPs.

Organic Results

 Organic search results are pages from Google’s index. SERPs mainly have two types of content – “organic” results and paid results. Organic results are web pages that appear according to the search engine’s algorithms. SEO professionals who specialize in optimizing web content and have a large hand in website ranking work more on these organic results.

Some SERPs show more organic results than others, because that is because different searches have different intentions. There are mainly three primary types of Internet Search:

  1. Informational
  2. Navigational
  3. Transnational

Informational searches

Searches are called where users think they will find information on any topic. This type of SERP makes no sense to place advertisements because they have low business intentions. People will not come here to buy anything.

Navigational queries

Tell them that users want to locate a particular website through their search. In this case, it is possible that the user does not know the exact URL of any website and is trying to remove it from the search.

Transnational Searches

They are called where paid results are mainly displayed in the SERP. An international search is of high commercial intent and in some search terms such as “buy”, it is quite certain that it creates a desire in the minds of the users to buy something.

Paid Results

Paid search is important, but only paid search will not do the website over time. Customers come to the Omaha Media Group with a long-term strategy of wanting to rank in their industry and location ahead of their competition, and when all this is happening, they are achieving short-term goals with paid search.

Start SEO Tips and Beneficial For a Business
Search Engine Optimization Tips and Tricks

Start SEO Tips and Beneficial For a Business

While this “links” to your content material, you continue to need to hyperlink between related content material pieces with one of the best practices beneath in thoughts. You possibly can squeeze out some extra hits by making your search snippet more clickable, but you’re still capped. If you’re often making content material, you’re probably using a blog.

So, reasonably than making a page for the super broad, extremely in style “hiking boots”, make a page that details the “best hiking boot for Appalachian trails”. Use only the place-related, i.e. hiking boot instance in the last part. It is a way easier and much better use of your cash to go after long-tail keywords instead. We won’t know precisely how much weight Google offers each rating issue if any in any respect in some circumstances. We won’t cowl that final point since it’s more superior that we can quickly element right here.

Generate the best articles:-

Make some extent that the textual content mustn’t mix with the background. This can make it arduous to pin down what you should do to improve your bounce charge. Taken by itself, your site could be downranked (and the other up ranked) for that question. Internal linking is often neglected because of how far down the rabbit gap you possibly can go.

You may dump a whole lot of hours and thousands of dollars and not see a blip of improvement. I’ve worked on boards that have fewer than ten thousand followers and see the website generate as many site visitors and repins as a board that has a hundred thousand followers.

In the event you concentrate on a one or two-page rating, you’re capped on how many natural site visitors you will get. Linking to damaged internet pages or low-quality sites.

Content matters the most:- 

You may have quality content material, you have an excellent thought or info to share with your viewers, and now you are considering learning how to drive huge visitors to your webpage with the intention to goal giant viewers and share your thought with them? The true measure of the quality of your content material is how your guests interact with it.

For more find here

One of the primary metrics that gauge your organic authority is whether or not guests bounce back to the SERP after finding your site through a natural search. Not solely are they essential to help SERPs crawl your whole webpage, they help customers get to the content they’re on the lookout for while distributing web page authority across your domain.

SERP Google algorithm:-

They will enable you to appear prominently at the top of the SERPs as a solution to the questions your customers are asking, with over 75% of PAA outcomes showing in the highest three outcomes. If you are a San Diego local enterprise owner, selling your enterprise by way of the internet is the easiest way to achieve more clients.

Key phrase research to search out the kinds of keywords clients is looking out. Whereas it is very focused, searchers are way more more likely to click on your site because of mentioned targeting. Google makes use of a much more conventional set of algorithms to rank movies. No matter whether or not or not it’s within the algorithm, Google needs us to supply an optimistic person expertise and which means encouraging optimistic consumer engagement alerts.

Webpage improvement:-

There are many ways you can IMPROVE YOUR WEBPAGE AND maximize consumer expertise. At the top of the day, we want our visitors to have very good expertise on our website so they arrive back for extra. You’ll be able to think it’s nice, but what about your guests? • It brings in common and extra engaged guests to your webpage.

The days of trying to rank for keywords like “hiking boots”, “personal loans”, “western apparel”, or “SEO Company” are over as a result of the work is inefficient. Podcast audiences are loyal and obsessed with their business/matter.

Nevertheless, there’s a myriad of the way to enhance organic search which routinely increases natural site visitors to an internet site, most of that is encompassed in search engine marketing strategies.

301 redirection:-

Once you have acquired an INTERNET SITE, THE SUBSEQUENT step is to port all of their content material into your current website after which 301 redirect every little thing over. Having a video on your webpage or net pages helps you get site visitors from video-particular searches.

Creating pages with little to no useful content material. However, we are going to cowl that concern a bit later. Establishing an effectively rounded Search engine marketing technique will likely be a crucial guide for your research, running a blog, and overall content material technique.

Social media influence 

Organic visitors require time, research, and regularity in producing content that generates worth for the purchaser persona. The truth is that tasks like key phrase analysis, knowledge evaluation, and the like can generally be somewhat tedious and time-consuming. Looks like it’s the tip of free use of social media to achieve consumers-Right?

It’s also the kind of content material folks will want to prefer to of their blogs and share with other individuals. These online evaluations may be duplicated as original user-generated content material.

Enterprise sites 

This could also be through social media, digital promoting, or your webpage which people find by looking at Google. That makes it important for enterprise sites to take a combined approach that integrates each organic search site visitor and paid advertising into a coherent online technique.

A business can’t be 100% independent in the event you rely upon paid advertising performance for achievement. Facebook additionally has the facility to present business options domestically, and “likes” or “votes” also provides to the model or business value.

What Is White Hat SEO
Digital marketing Search Engine Optimization Tips and Tricks

What is White Hat SEO? Does White Hat SEO Help My Business to Grow?

What Is White Hat SEO?

The term “white hat SEO” refers to SEO strategies that are following the terms and conditions of the major Search Engines, including Google. As we know White Hat search engine optimization works with any act that improves our website ranking which is used to create long-term results. We can refer to white hat search engine optimization as Ethical SEO. White Hat SEO refers to the task of improving our website ranking on the search engine results page and is done under the search engine guidelines. As it is referred to as the use of many optimization methods, the aim is to focus mainly on the human audience. Therefore we can see that white hat search engine optimization makes our website more search engine friendly by using various ethical techniques, methods, and policies to promote our website.

What Is White Hat SEO?

The best method of white hat search engine optimization techniques is offering quality content. And also we can offer quality services to the users to earn organic links.

  • Improving the website loading speed is also another best method used in white hat search engine methods. And also this will help in attaining a better user experience.
  • We have to follow the best search engine optimization practices when we are creating Meta on our website. It is done to help search engines and users discover our website content.
  • Making our website more mobile-friendly is one of the important tasks involved in white hat search engine optimization.

White Hat SEO is the opposite of Black Hat SEO. Typically, white hat SEO refers to any practice that improves your search ranking on the search engine result page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms of service. White Hat SEO refers to any practice that improves your search ranking on the search engine result page (SERP) while maintaining the integrity of your website and staying within the search engine’s terms of service. These strategies remain within the range defined by search engines.

Instances of white hat SEO include:

  • Offering quality, substance, and administrations
  • Quick site stacking times and mobile-friendliness
  • Utilizing descriptive, Keyword rich Meta labels
  • Making your website simple to explore

Why Are White Hat SEO Techniques Important?

Google is undeniably the top most powerful source of natural traffic to your website and blogs, and being banned can result in a large drop in organic website traffic and even business. Consider all the work that goes into your website and then think about what it would take to be banned from the Internet’s most used search engine. What’s worse, once you get banned from Google, there is no guarantee that they will ever list you again. A lifetime ban from Google would have tremendous consequences.

Offer Quality Content and Services

Create great content to reach out to your customers and deal with their problems. Use SEO keyword tools to find the most important keywords to which your website content should be optimized. How to use those keywords in exceptional substance at that point center, for example, how-to articles and videos that coordinate the keywords and expectations of your end customer.

Utilize Descriptive, Keyword-Rich Meta Tags

Follow best practices when creating Meta descriptions for each page of your site to help web crawlers and clients find your substance.

Make Your Website Easy to Navigate

Be careful when arranging the information architecture of your site. Locations that are easier for customers locally, in general, also perform better in organic search items.

Keyword Research

  • Find Awesome Long Tail Keywords With Google Suggest
  • The vast majority battle with SEO because they target excessively aggressive keywords.
  • Duplicate Competitors’ Keywords

Impressive Content

  • Long, In-Depth Content
  • An ongoing investigation of search engine ranking components found a solid relationship be tween’s inside and out content and rankings
  • If your content gives searchers what they need, Google will rank you higher.
  • Extraordinary User Experience and Readability
  • It will build your Google Rank

Advantages of using White Hat SEO:

  • Improve your rankings:

A marketing campaign that follows Google’s best practices such as matching with relevant landing pages, creating good content, and getting reliable backlinks will improve your ranking on SERPs.

  • Save money long-term: 

Companies practicing black hat SEO do so because they are expecting to see immediate ROI, but this will only benefit them in the short term, as Google will eventually punish them. Marketing campaigns typically require investment, but white hat SEO gives more consistent long-term results.

  • Produces good content:

As we mentioned, everything you do should be intended to create a positive customer experience. Users recognize quality content, and they will eventually reward you for it.

  • Prepares your site for updates:

There is no way to know what Google’s next major update will be. However, if you keep in mind their goal of providing a good customer experience, then you can be sure that a fully optimized website will go out of harm’s way.

what is Seo
Digital marketing Search Engine Optimization Tips and Tricks

What is SEO and why is it important for your business 2021?

What is SEO?

Search engine optimization is a technique for optimizing the commercial website and app pages so that they appear higher in the SERP (search engine result page).SEO stands for “Search Engine Optimization,” which is the process of getting traffic to search engines from free, organic, natural search results.SEO is a technique that is used on our website to create it. Search engine optimization refers to the process of getting organic traffic to your website by increasing your visibility for relevant searches. This requires an understanding of how search engines work, and what and how people search.

What is SEO

Why is SEO important for your business?

Search engine optimization (SEO) identifies keywords and phrases that are used by your target audience for products or services similar to yours and then works toward a good ranking for those searches. People use search engines to find everything, which means that your target audience is searching for products or services similar to yours on search engines. So if you want them to be attracted to your site, it is necessary to use SEO techniques and apply them carefully for better ranking.

SEO is the best way for Google to determine which website/blog deserves a high rank on the Google top page for each question entered in its Google search engine. Without the modern concept of SEO, it would be extremely easy to manipulate search engine results so that the website/blog with the most links or more pages all simply ranked # 1 consistently produced by the software.SEO is very expensive. Competitive industries can spend large amounts of money on paid site traffic. Of course, you can still buy ad space, but if you are working with a hefty budget, SEO is a good way to drive qualified traffic to your blog/site without direct payment methods.

SEO is the best process to improve the online presence of a website by making some changes as per the search engine guidelines. These changes allow search engine crawlers to crawl the website and understand the content that helps search engines show more accurate search results. SEO is a set of rules that optimize your website for search engines and improve your search rankings.

Getting high-quality backlinks is not so easy. If you are doing it correctly, you can ask other bloggers to allow you for guest posting, or contact them and tell them that you have recently linked that they want to do the same, but guess what? No one will answer if you reach 100 people then only 2-5 will answer you. So instead of doing this try to produce content that brings natural backlinks to your site.

Now that we know what SEO is, I will try to explain below why it is so most important for any business: –

1. SEO helps in bringing organic traffic.

The main goal to get a good rank in search results is to increase the organic traffic visiting your websites. This means that SEO helps in expanding your reach and expanding your customer base.

2. It is free of cost.

In traditional marketing, businesses have to pay a higher price for advertisements on TV and billboards. Small businesses cannot afford these high prices. But, SEO is free. Even if you are a small business, you can appear in the top spots of Google’s search results if you have a good knowledge of Google’s algorithms and strong content.

3. It helps in finding your target audience.

If you have a good knowledge of SEO, you can use its features and find demographic information about what type of keywords your target audience is using. If you can include this information in your content, your reach will increase indefinitely.

4. It increases the user’s experience.

By using insights from SEO, you can improve your user experience. If the customer has a positive experience, your visibility will not only increase large reach, but it will convert users into loyal customers which is the ultimate goal of any business.

5. Increasing the visibility of your brand

Nowadays, it is important to get your brand in touch with more and more potential customers and with SEO that helps you get a better position in SERPs (search engine result page), causing your additional and continuous brand explosion on the web.

6. Improves user experience

The purpose of Google is to provide the best possible results for its users. Google’s algorithm updates ensure that they are directing users to sites that not only provide relevant content, but also a great user experience.

How does it Works SEO?

SEO is an acronym that stands for Search Engine Optimization, which is the process of optimizing your website to get traffic from organic, or un-paid, search engine result pages. In other words, SEO involves making some changes to the design and content of your website which makes your site more attractive to search engines. You do this in the hope that the search engine will display your website as the top result on the search engine results page. Although search engine optimization can be quite complicated when it comes to all the different factors that affect your ranking, the basic process is not as difficult to understand.

Search engines want to provide the best service for their users. This means providing results on search engine pages that are not only of high quality but are also relevant to what the searcher is searching for. To do this, search engines will scan, or crawl, different websites to better understand what a site is. This helps to produce more relevant results for those who are searching for certain topics or keywords. Similarly, the search engine will scan the site to determine how easy it is to reward and read user-friendly sites with high rankings on the search engine result page. SEO is the process that helps organizations ensure that their site ranks high in search engines for relevant keywords and phrases. For example, suppose you have a way to build a birdhouse.