What is technical Seo
Digital marketing Search Engine Optimization

What is technical Seo and why is it important?

What is technical SEO?

Technical SEO is the practice of optimizing a website’s code, structure, HTML, and other technical elements to increase the ranking power of a website in search engines. Search engines use a number of different methods to determine the relevance of a website, including the content on a page and the number of links pointing to a page. The more relevant your content is, the more likely a user is to click on your link and visit your site. If you can improve the relevance of your site, you can improve your search engine rankings.

Technical SEO refers to improving the technical aspects of a website in order to increase the ranking of its web pages in the search engines. Improving the speed, ease of crawl ability, and understanding ability of a website for the search engines is the foundation of technical Search Engine Optimization. The goal of how to learn technical SEO is to improve the ranking of web pages without relying on off-site SEO tactics. It’s the portion of SEO that focuses on improving the site itself instead of bringing in new visitors through other channels.

Whether you’re the owner of a large e-commerce platform or a small blog, technical SEO is a crucial part of your SEO strategy. Ranking well in search engines is a primary goal for any website, and technical Search Engine Optimization is the best way to achieve that goal. By optimizing the way your website is built and the content you publish, you’re setting yourself up for long-term success. The goal of technical SEO audit software is to make your website as easy as possible for search engines to crawl and understand.

On-page and off-page SEO are two common forms of SEO. On-page refers to improving the technical aspects of a website’s code (or the words and structure of its content). This type of SEO is about making a website faster, easier for search engines to crawl, and more relevant for the search. Off-page refers to improving the non-technical aspects of a website’s existence (such as getting links from other websites, having a quality content strategy, etc.).

Search engines use a variety of algorithms to determine the pages that appear on their SERPs (search engine results pages). One of the most important ranking factors is the quantity and quality of content on a page. This content can be text, images, or HTML — all of which can be optimized for search engines. However, the majority of content optimization efforts are focused on the text and HTML components.

Search engines use a variety of signals to determine the relevance of a page on a website. One of the primary ways they determine the quality of a page is by analyzing the technical aspects of a website. This includes things like the speed of a website, the clarity of its code, and the volume of external links. By improving the technical aspects of your website, you can increase the ranking of its pages in search engines.

Why Technical SEO Is Important?

Technical Search Engine Optimization is an important part of SEO. Moz technical SEO checklist is important because if we have no proper technical SEO, it will affect our whole SEO process. So it’s very important to have good knowledge about technical SEO. Your first step is to do technical SEO for your website, and after that, you can fix everything that needs to be fixed.

There has been a lot of talk about the importance of technical SEO in the past few years. Today, it’s no longer a question of whether technical SEO terms are important but rather the direction of the industry. The importance of technical Search Engine Optimization has been proven time and time again. The websites that are doing technical SEO specialists are getting ahead of the ones that aren’t.

the technical Search Engine Optimization website audit is important because it helps improve the performance of your website and makes it easier to rank on the first page of Google. It’s also a great way to improve the speed and performance of your website so that visitors can experience faster page loading and better performance. It’s a great way to improve the experience of your visitors and increase the amount of revenue your website generates. You can improve the performance of your website by doing a technical SEO guide.

Having good technical SEO is important for your website to rank well on Google. The faster a page loads, the higher it ranks and the more conversions and revenue it generates. on-page off-page technical SEO is the first step in the SEO process and is the foundation on which good content is built. It’s the first thing you should do when starting an. If your website doesn’t load fast enough, your visitors will leave and go to a competitor’s site instead. You can’t afford to have that happen. But the good news is that you can avoid it. SEO process, even before content or on-page SEO.

SEO, or search engine optimization, is the process of affecting the natural, organic flow of organic (not paid) search engine results in the desired way. It’s the process of getting your website ranked high in organic search results. But it’s not just about getting high rankings. It’s also about being found organically by the right people.

Following are the technical SEO checklist to follow:

  • Technical SEO Checklist 2022:
  • Improve your Page Speed
  • Have an XML sitemap in place
  • Don’t neglect internal linking
  • Mind the redirections
  • Optimize your images alt text
  • Use canonicals
  • Fix broken links
  • Use structured data mark-up to your website
  • Use Google Search Console for analysis
  • A secure site
  • Prioritizing mobile-friendliness
  • Naming the preferred domain
  • Conducting a conical URL check
  • Working on 404 pages
  • Weeding out crawl budget or indexing issues
  • And if AMP for you?
  • List your site with Google Search Console and Bing Webmaster Tools
  • Use SSL
  • Fix duplicate content issues.

Benefits of Technical SEO:

  • Technical SEO helps to website ranking in search engine result pages.
  • It also helps you to decreases the bounce rate.

Implementing this SEO, user navigation also improves

SEO
Digital marketing Search Engine Optimization Seo Off Page Seo On Page Studypoint Tips and Tricks

What Are The Most Important Parts of Technical SEO?

What is the importance of technical SEO?

Search Engine Optimization (SEO) is a technique of increasing the organic search engine ranking and increasing online visitors to a website and incorporating many changes in the website. technical SEO helps drive more good quality traffic to your web site. Many factors control the ranking of websites and they must be carefully managed to achieve better rankings in search engines.

Search Engine Optimization factors can be broadly classified as on-page SEO and off-page SEO factors so as to achieve higher rank. SEO on a page usually deals with areas such as optimization of title, keywords, description and content. When search engines read the source code of a page, the automatic assumption is that the main premise of a web page is the idea that the keyword has emphasized, meaning. Off-page SEO is primarily that part of SEO that is done outside the scope of the web page – mainly on other people’s web sites.

On-page SEO and off-page SEO factors are important for achieving high rankings

  • Competition for key phrases
  • Number of links pointing to your website
  • how long has your site been on the web
  • The magnitude of your current web presence
  • how good content is provided on your site
  • The strength of your post monthly maintenance plan
  • Design of your website.

Creating relevant content in a website is often one of the important factors to achieve high rank in search engines. The relevance of the site and the age of internal and external links will make a big difference in rank. The site map should be improved, the relevance of the site should be improved and authority sites should be used to add links to your website. Factors such as in-bound link quality, in-bound link relevance, in-bound link title keyword density, and in-bound link anchor keyword density, in-bound link quality, and title keyword density should also be noted.

Many quality back links will increase the rank of your website. Various methods can be used to get quality back links such as social bookmarking, forum marketing, blog posting and link exchange. However one should not forget the fact that high ranking in search engines is a result of finding the right combination of elements such as forecasting trends, targeting the right marketing channels and audiences, and optimizing the terms.

Why Technical SEO is important

Every business is looking at search engine charts to advance their website, gain online traction, and get more conversions. To facilitate this, it is important to pay proper attention to technical SEO optimization, which is nothing more than optimizing the technical aspects of your website, which support the search engine’s indexing mechanisms, making your business consistent with the search engines. Results are ensured. Technical SEO includes some principles that we as digital businesses are probably fulfilling, but maybe we are not doing so. Below is a comprehensive insight into the elements that go into a full Search Engine Optimization audit that will help you understand and apply these best practices more effectively.

Imagine a car with a super sporty body and a good fuel capacity, but if it does not have the good mechanics (like engine, brakes, etc) to run with? Will it be powerful and successful? Definitely Not. The same is with Search Engine Optimization . Even if you have great content in your site and if your website is not technically sound then the users are not going to find your website great. Technical Search Engine Optimization should be combined with other SEO factors to make your SEO campaign successful.

Conduct a technical SEO audit

Technical SEO audit is the process of finding out if a problem is acting as a barrier when the search engine crawls on your site. It also informs you of possible opportunities to improve site performance. The simplest way to conduct this audit is to lay out all the technical problems and then solve it one by one.

This audit includes resolving several H1, internal linking errors, duplicate content, search engine robot interruptions, URL structure, page speed and some other areas.

Tools are also available to conduct technical Search Engine Optimization audits. These tools will do a lot of work for you in detecting and fixing errors.

  1. Check your site is mobile-friendly or Mobile Optimization

Mobile optimization has become a must as mobile users have grown to a much greater extent than desktop users. If your site is not yet optimized for mobile, this is definitely a bad sign. Mobile traffic has recently outpaced desktop traffic. This means that mobile users are about to visit and shop on the site.

You should always be where your users are. You need to optimize your site for mobile users. People should be able to use your site easily. This will help you increase the conversion rate of your site.

  1. Check your site’s Robots.txt file

The robots.txt file will tell the search engine which parts or pages of the site will be crawled and which pages will not be crawled. Crawled pages are those that are visible to users and pages that are not to be crawled are visible to site administrators.

The reason for checking this file is that sometimes the entire website may have been blocked by the site owners. This is normal during the development phase of a site. And when the site goes live the site owners forget to update this file and as a result new pages of the site or sometimes the entire site are not indexed and crawled by the search engine.

Check your robot text file frequently to ensure that the changes you make to your site are updated. To check if your site is working properly, the Robots.txt file should always be your preferred factor.

  1. Check for duplicate Content metadata on Your Webpage

Search engines hate duplicate content. Duplicate content can be found both on site and off site. You need to be careful in detecting both. If the number of duplicate content in a website is high, the search engine will penalize the site. The most common form of duplicate content is using facets. To avoid this type of duplicate content you need to distinguish one page from another by using the title, tag and Meta description of those pages.

Duplicate Meta descriptions occur when similar products or pages simply have content copied and pasted into the Meta descriptions field.

Sites with multiple sub-categories, such as e-commerce websites or educational websites, often face the problem of duplicate metadata. More than half of web pages do not contain metadata descriptions, and are largely duplicate or inaccurate. A crawl report will help you to pull out the commonly encountered errors.

The content of your home page should always be unique. You need to regularly update the content of your site to ensure that your content is unique. If you copy content from any famous site then the site will exit your site.

  1. Site Structure

You should use your common sense when structuring your site. Your site architecture should be the best for both users as well as search engines. If your site has a clear structure then search engines can easily crawl your site and users can navigate around the site easily. When your structure your site ensures that all important pages are linked to the home page.

  1. Check Page or site load time Speed

Page speed refers to the time it takes for a search engine to load the content of a page. Speed ​​is considered an important ranking factor by Google. A fast loading site is likely to get better rankings in search engines. If the site loads slowly then visitors will lose interest in your site which in turn increases the bounce rate of your site. Increasing the bounce rate will decrease your sales.

Google’s Page Insights is a good tool used to find out if there is a problem with the loading of a site.

  1. Check XML sitemap status

The sitemap contains all the URLs of all the pages in your site and shows Google and other search engines the structure of your site. It tells the search engine what the site is and how it is structured. One can easily find a page through the sitemap.xml search engine that would otherwise be difficult to find. Make sure your xml file is up to date and contains all the important pages on your site.

  1. Error Pages and redirects

When the search engine crawls on a site, sometimes you may see a page error and code. These codes are called status codes and the most common codes for your reference are given below.

HTTP 200 – When you try to crawl your site you will get this code which means that the request is successful and the page is mixed with content.

301 Error 301 is a permanent redirect. It is shown when a page is permanently moved to a new location or is permanently removed. It tells search engines to move link juice from the old URL to the new one.

302 Error This is a temporary redirect. This notifies the search engine to only maintain a link jus to that URL and not redirect to the new page.

404 Error This code says that the page has not been found. Getting a 404 error is sometimes dangerous. It should be avoided. If you get a 404 error in your site, find out where it is coming from because sometimes it can be due to a simple spelling mistake in the URL.

503 Error 503 means that the service is unavailable. If you are taking your site offline due to some maintenance then send these errors to 503. Search engines will treat this code as temporarily non-functional site. You can redirect your site by saying that your site is under maintenance.

  1. Structured Data

Structured data is the main component in any data or information. Search engines have created a common language for reading data. Such languages include schemas, micro formats, micro data, and RDF. These languages are used to explain information in detail.

  1. Meta Tags

The Meta tag you should be more concerned about is the Meta description. This does not greatly affect your ranking, but is the main reason for clicking on the browsers on your site. A Meta description is what summarizes your site in search engine ranking pages (SERPs). But don’t fill your Meta description with keywords. Each page of your site should have a unique Meta tag with a proper title and clear description. This should make the user temporary to click on your site.

  1. Optimize your images

Compress images of your site. Sometimes images may contain Meta data that will occupy a lot of space. Delete such data Use a device or plug-in to compress the data. Combine several small images to create a single file called ‘Sprite’. Navigation icons and logos are usually included in sprites. If you are using Sprite, you can tell the browser through CSS which part of that image is to be used.

Alt tags can be added to an image that contains a brief description about the image. Alt tags can also contain keywords. You can add a name for the image that is relevant to it.

  1. URL structure

URL structure is yet another top most important part of technical factor in SEO. In the early days URLs were so confusing. But now-a-days URLs contain keywords that make it easier for search engines to understand what a page is. These URLs also attract users to click on the link. Examples are given below

URLs in the early days

site.tld/page.php?page_id=502

URLs now

Site.tld/10-seo-myths-to-leave-behind

When making your URL keep all these simple tips in mind

Do not include extraneous characters in your URL Shorter the URL’s, the more effective they are

URL’s can contain numbers and alphabets Avoid underscores Sub domains rank better

  1. Semantic Page Mark-up

Use HTML like H1, H2, H3 and the like. H1 is used for the most important headings and H2 for the next level and H3 for the next level and so on. The search engine will use such tags as a guideline to understand the content and crawl the pages. HTML sitemaps will also help visitors navigate your site easily.

  1. Create a Podcast

If you are more afraid to deliver a message to a live audience then you can create a podcast. Through podcasts you can send messages to your specialist area and bring more traffic to your site. In the beginning you will feel that you do not have enough audience to listen to you. But gradually it will increase. Try to promote your podcast on social media which will help you gain more viewers.

  1. Audit for keyword cannibalization

Keyword cannibalism can cause confusion among search engines. For example, if you have two pages in a keyword contest, Google will need to decide which page is the best.

One of the most common keyword cannibalism is optimizing the home page and subpage for keywords that are common in local SEO. Use Google Search Console’s performance report to see pages competing for similar keywords. Use the filter to see which pages in the URL have the same keywords, or by keywords to see how many pages are ranking for those keywords.

  1. Check for broken links

Any type of broken link is bad for your SEO; this can ruin the crawl budget, create a poor user experience, and lead to lower rankings. This makes it important to identify and fix broken links on your website.

One way to find a broken link is to check your crawl report. This will give you a detailed view of each URL that the link has broken.

  1. Check HTTPS status codes

HTTPS has proven to be a very strong ranking factor and is important for listing your webpage on search engines. If you are still on HTTP, you will need to make changes to HTTPS as soon as possible to avoid 4xx and 5xx status codes in your content.

Increase Website Traffic from Google
Digital marketing Search Engine Optimization Tips and Tricks

Free Ways to Increase Website Traffic from Google 2021

Why More Website Traffic?

Website traffic is both an important indicator and driver of business growth. It can help you to:
• See how well your marketing is working
• Gather insights about your audience to make decisions
• Improve your SEO and search engine credibility
• Generate more leads, increase conversions, and get more customers

Traffic to your website helps to improve your rank which in turn generates more traffic, but you want to make sure that the increase in traffic is associated with an increase in engagement as well.

 

Website Traffic

If you want to rank your website on Google and want to get huge traffic on your website then you will have to do SEO,

SEO play the most important role to rank your website on Google as well as you can get huge traffic. The best way of increasing traffic at the website is by gaining a good ranking at the search engines.

Technical SEO

Technical SEO can seem a little daunting, but really, what we are talking about is ensuring that a search engine can read your content and explore your site. Much of this will be taken care of by the content management system you use, and tools like Screaming Frog and Deep Crawl can explore your website and highlight technical problems.

The main areas to consider here are:

  • Can a search engine explore your site?
  • Is it clear which pages the search engine should index and return?
  • Does your site adapt for mobile users?
  • Fast page load times are a crucial factor in keeping your visitors happy.
  • Are you using search engine-friendly tech or CMS for your website?
  • How is your content structured on your website?

As we know seo has two parts.

  1. On page seo
  2. Off page seo

1. On-Site Strategy

a) On-Page Optimization

The main areas to focus on here are:

  • Keyword research. Understand the language of your target audience.
  • Descriptive URLs.Ensure each URL is simple and descriptive.
  • Page titles. Use keywords naturally within the page title.
  • Meta descriptions. Craft Meta descriptions like they were ad copy to drive clicks.
  • Content optimization. Sensibly use keywords and variations in your page copy.
  • Good user experience (UX).Ensure your site is a joy to use and navigate.
  • Strong calls to action. Make it easy for your users to know what to do next.
  • Structured data markup. Tap into the latest SERP features to improve click-through rates.

d) Optimize for Voice Search

e) Unique and fresh content:

Content is king. That’s the saying, right? It’s true in a way. Your website is really just a wrapper for your content. Content down into three categories:

  • Service content. What you do and where you do it.
  • Credibility content. Why a prospect should engage with your business.
  • Marketing content. Content Content that helps position you as an expert and puts your business in front of prospects earlier in the buying cycle.
  • Optimize all content across the entire customer journey.
  • Determine whether content marketing via organic search is a good fit.

f) URL Optimization:

URL (Universal Resource Locator) Optimization is one of the main steps in the process search engine optimization of a website, as it helps website pages to get found on relevant searches in the search engines on the searches related to that optimized URL. Keep your URL’s simple – about 50 – 60 characters long.

Some of the most important tips are as follows for URL Optimization:

* Include the targeted keyword in URL

* URLs should be readable

* Use hyphens in URL

* Use 301 redirects

* Don’t use capital letters in URL

* Upload favicon to build the trust of visitors and from an SEO point of view

* Make URL mobile friendly

* Make proper use of robot.txt

g) Use schema:

Schema.org markup (or Structured data) is a special code that webmaster adds to the websites’ pages. Googlebot uses structured data to understand better what’s on your website and show your content correctly in SERP. In turn that helps to drive valuable traffic on your website. It’s an important factor for SEO. By using schema mark up, you can get your website in rich snippets in SERP.

h) Mobile-Friendly Website:

Mobile-friendly SEO is basically a practice where one can optimize the content and achieve a better ranking for the web pages in the search results pages (SERPs). The process helps in improving the organic traffic.

Benefits of a Mobile-Friendly Website

  • Streamlined experience across devices.
  • Positive ranking signal.
  • Improve mobile conversion rate.
  • Improved user experience.
  • Faster download speed.
  • More flexible and cost-effective than app development.
  • Streamlined experience across devices
  • Positive ranking signal
  • Improve mobile conversion rate
  • Improved user experience
  • Faster download speed
  • More flexible and cost-effective than app development

2. Off-Site Strategy

a) Backlinks

Backlinks are nothing but the incoming links to a web page. When a page links to any other page, it’s called a backlink. A page with a lot of backlinks tended to rank higher on all major search engines, including Google.

A “backlink” is one of the most used words in the world of search engine optimization (SEO).

Below are common terms related to backlinks that you should know?

  1. Link Juice:

When a webpage links to any of your articles or your website’s homepage, it passes “link juice”.

  1. No-Follow Link:

When a website links to another website, but the link has a no-follow tag, that link does not pass link juice.

  1. Do-follow Link:

By default, all the links that you add into a blog post are do-follow links and these pass link juice.

  1. Linking root domains:

Linking root domains means the number of backlinks coming into your website from a unique domain.

  1. Low-quality links:

Low-quality links are links that come from automates sites, spam sites, porn sites. These links do far more harm than good.

  1. Internal Links:

Links that are going from one page to another within the same domain are called internal links.

  1. Anchor Text:

Text that is used with hyperlinks is called “Anchor text”. It works great when you are trying to rank for particular keywords.

b) Social Media

A major Off-page SEO technique is social media engagement. Social media marketing plays a very important role in search engine optimization. It is refers to an online way to produce traffic or attention on the website. It is done through the sharing of pictures, videos, blogs and information of a product. In this case, consulting the right social media agency is very important. Social media marketing is very helpful in improving your business. Every SEO person will use Social media sites to generate more conversions and traffic.

There are many benefits of social media marketing.

  1. Social media marketing increased brand awareness.
  2. Social media platform helps you in promoting your brand and build relationship.
  3. Social media marketing increased brand loyalty.
  4. Social media is the best platform to gain authority for your brand through posting and sharing your content.

c) Email marketing

Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.

Email Marketing in SEO plays an important role which is done with the help of Mail Chimp, the most important Email Marketing tool and helps to provide various clients for the companies.

Email Marketing Benefits

  1. Reduced Time & Effort
  2. Real-Time Messages
  3. Personalize Messages
  4. Segment User and Customer Database Information
  5. More Frequent Communications
  6. Test Marketing Messages
  7. Information Spreading
  8. Reduce Overhead Costs
  9. Exponentially Better Ability to Track Sales and User Engagement
  10. Save the Planet with Email Marketing

d) Advertising

Advertising campaigns are the groups of advertising messages which are similar in nature.  In general, companies set up advertising campaigns on platforms like Facebook and Google using Facebook Paid Advertising or Google Ad Words with a certain objective in mind (clicks to the website or purchasing the products etc.).

Why you are advertising and what are you advertising?

Why refers to the objective of advertising campaign. The objective of an advertising campaign is to

  • Inform people about your product
  • Convince them to buy the product
  • Make your product available to the customers

e) Guerrilla Marketing

Guerrilla Marketing is an advertising strategy that focuses on low-cost unconventional marketing tactics that yield maximum results.

When a company uses unconventional methods to convey a message/promote its brand, usually at a low cost, it is called Guerrilla Marketing. It has various types one of which is ‘Experiential Marketing’. It involves bringing the consumer closer to a brand and creating an emotional connection between the two. An example from India is that of Coca-Cola.

f) Answer Questions on Quora

One of the best ways you can get high traffic is from question and answer websites. Join high PR question and answer sites and search for questions related to your business, blog or website and give clear answers to these questions. Give a link to your website which will help in bringing you more visibility. Regular activities on Yahoo Q. Ans, Quora, and other forums are a very famous act for link building.

g) Create YouTube Video Tutorials

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high PR.

h) Guest Blog

If you want to make your videos popular, head to popular video submission sites. Give a proper title, description, tags and reference links. It is one of the more popular ways to get quality back links because all video submission websites have high Proposing related videos time to time on YouTube, Vimeo, etc. is also a helpful off-page activity.

I) Create a Free Google My Business Listing

Local business listings are online portfolios that contain information about your business, such as your name, address, phone number, hours, and other data. It gives more visibility for your business and every new listing that you create enhances your chances of being found online by customers

J) Document Sharing

Create attractive documents relating to your business or blog. The documents should have unique content and should be in either pdf or ppt formats. Submit these documents in the document sharing websites.

k) Info graphics Submission

Make creative info graphics. These days, info graphics are getting popular on the internet. Submit your info graphics on info graphics submission websites and give reference links to your webpage or blog. The image sizes differ with different websites.

L) Image Submission

Share your photos on popular image submission websites. Before submitting your images please optimize them with the correct URL and title tag. Before submitting your images, check if they have a proper title, description and tags.

I) Article Submission

Submit your articles in a high PR article submission directory. You can also give links to your website. Make sure your content is unique and of high quality. Low quality content and content that has more keyword stuffing might get rejected. Choose the correct category and give a good title to your content.

M) Press Release:

The concept behind press releases is that they should be used to share newsworthy content with interested parties. Press releases can also be used to complement your existing SEO strategy which may already include a social presence, blogger outreach programs, blogging, or content marketing.

N) Business Reviews

Write reviews about others businesses or ask your friends/clients to write a review of your business in major business review sites like Rateit All, Style feeder, etc.

O) Forum submission:

Forum submission is a type of off page activity which helps to create community to discuss with peoples. It helps to discuss your points and to submit your feedback related to your niche. With the help of forum submission, you can generate high backlink to your website.

P) Comments Posting

Comments posting is good way to generate traffic on your website. Some sites also allow do follow comments that can provide your site some good quality backlinks. It will promote your site through off page medium.

Domain Authority
Digital marketing Digital marketing tools Search Engine Optimization

What Is Domain Authority and How Can You Improve It?

What are the best ways to improve the Domain Authority of a website?

Domain Authority (DA) is commonly known as DA and Developed by Moz. it is a score that determines how well a website will Google’s algorithm rank on the search engine result pages (SERP) authority or credibility on the web. actually, DA calculates itself uses a machine learning model(MLM) to predictively find a “best fit” algorithm that most closely correlates our link data with rankings across1 to 100 of including unique domain links, do-follow links, links from most authority sites, and category relevant site links.

 Domain Authority score

One of the ranking factors used for your website is something’s called ‘authority’. The actual ‘page authority’ and overall ‘domain authority’ are supported by a couple of factors but one among the foremost important is linking. Internal links between your website and blog pages are most important, but more important are external links out from your website and blogs to other sites – and links from other sites to your website.

Now, because social media channels are so popular and widely employed by audiences around the world – they carry a high domain authority score, i.e. Google and other search engines already think highly of them and rank them high in search results.

When it involves your own website and external links – the upper their domain authority, the higher the link is for your website and its authority. So links to and from social media accounts carry a high score which will help increase your authority score.

Why the Importance of Domain Authority?

  • Domain Authority is important because it shows how well your website will rank on search engine result pages(SERP) which would determine how well your website found by people or not.
  • It also helps you better understand the creditability of the in the eyes of the search engine so that you could able to compare the competitor website and able to improve the rank and compare the competitor website.
  • This concept tells you that when you link the website with high authority than linking with little or no authority. The Domain Authority increases naturally when your website appears on search engine result pages.

The best way to improve domain authority is:

  • High-quality backlinks (5–20 PR)
  • Post your link to the relevant type of website
  • Posting Blogs regularly
  • Infographics
  • Audios
  • Videos
  • Quality Contents.
  • Work on Your Off-Page SEO
  • Optimize Your On-Page Content
  • Work on Your Technical SEO.
  • Make Sure Your Website is Mobile-Friendly.
  • Improve Your Page Speed.
  • Increase Your Social Signals.
  • Improve Your Internal Linking Structure
  • Remove Bad And Toxic Links
  • Increase The Loading Speed Of Your Web pages
  • Generate High-Quality Links For Your web Site
  • Focus Keyword Optimization
  • High CTR and low bounce rate