Digital marketing

The Top Digital Marketing Trends in 2023


YouTube Video Thumbnail

With evolving technologies, algorithm updates, and tools, keeping up with current digital marketing trends can be overwhelming. You can increase visibility and organic traffic through SEO. Build a brand with just your social media presence. Sell more with a well-managed PPC campaign. But, how do you know what to focus on?

The trick is in the adage: work smarter, not harder. Our digital marketing agency has to stay on top of current and future trends – so we’ve done the heavy lifting and research for you. As we move towards 2023, here are some digital marketing trends we’re keeping an eye on.

1. Data Collection

Going into 2023, businesses are expected to be more proactive in gathering data through different practices. Forms are one way to find out information about your customers that could support your sales funnel or even influence your next business decision. Even the most basic forms gather valuable information that can help you turn browsers into buyers.

If you use a CRM like HubSpot, you can input customer data like their name, email address, and phone number, then add them to your mailing list or keep tabs on their user activity when they visit your site. This will help your sales team better assess where the website user is in terms of their buyer journey.





Source link