6 Content Marketing Tips for Better conversions
In 2020, it is clear that content creation is the way of the future of digital marketing. We need to create high-quality and custom content that will become more important to generate leads and increase conversion rates.
- Know your Business
Use content research tools like BuzzSumo to create better, more engaging content. Users can input certain search criteria, analyses content, and find out what is already trending in your area.
- Identify target audience & their needs
Before writing anything. You need to know who you are writing for, using buyer personas is a great way to identify your ideal customer, their need, problems, and challenges, to the best way to write copy for your customers is to think about them.
- Keep content short, simple & Powerful
When it comes to content marketing, quality always outweighs quantity. Offer something valuable and get the audience to engage while making it easy for them to share your content. Keep content short but whit a strong message and call to action.
- Use visual design & graphic for added impact
Creating attractive visual content for your audience will increase engagement and conversion. Use images, photography, and videos of your staff, products, services, and events with a strong call to action.
- Connect with your audience & build relationships
The aim of the content marketing trend is to educate the customer and get them to stay with you and ultimately make a purchase. Do not treat every customer as one entity. Personalize your message and speak to them as individuals.
- Product reviews & customer testimonials
It’s a known fact that positive reviews on a website can dramatically improve conversions. While reviews are not always available. The next logical step is to obtain testimonials from satisfied customers.