What is SEO?
Digital marketing Search Engine Optimization

What is SEO and how to use it to your advantage?

Meta Description… Here we discuss SEO and what it stands for. SEO is a powerful tool that can help to increase your ranking and score you high in keyword searches.

SEO is nothing but a term in digital marketing that stands for” search engine optimization” that mainly includes a certain set of practices that are specially designed to greatly improve upon and position the web pages in a high ranking scale software so as to optimize on the organic search results.

To put it simply, it is a process that means to improve your site’s visibility when prospective clients search for a certain type of product or service that is related to the business that you offer.

The search is mainly carried out on various search engines such as Google or bling. This is the fastest-growing digital marketing strategy today and is being adopted by every business unit to increase their market presence and grow by leaped and bounds.

The person who is looking for an SEO Company in Bangalore, first he should know what SEO is about.

The better the visibility is, you have the higher your chance of gaining popularity and attracting potential customers to your business.

How is it that SEO works?

So how does SEO work after all?

The process involves the use of bots where each page giving relevant information on a particular topic typed in Google is collected as a set of pages that go into an index.

This can be compared to a giant library where all the books the depicted as a web page and are stacked in an organized fashion and whenever a particular book is needed, it can be pulled out by the librarian to help you find what you are looking for for at that exact moment.

Next in line is an algorithm that helps to analyze the various pages that appear in the index. Here a thousand ranking factors are taken into consideration,  thereby determining the order in which the pages should appear when a query for a search is put forth.

In the case of SEO, the librarian has read the entire collection of books and is able to tell you the answers to your exact search.

So how can you use SEO to your advantage?

Read on as we tell you certain steps to use SEO to your advantage.

  • Conduct Competitors Analysis

One of the highly effective tactics involved in making the most of SEO is to be able to work on your rankings thereby doing extensive research of the competitive market.

The first step that you can take in this direction is to narrow down on your key competitors by way of area of work, any specific industry, or geographical location. If you can think of any other relevant factor to further fuel your search, then it may prove beneficial.

When you get into an in-depth analysis this will help you to discover certain areas where your counterparts may be succeeding and you may be able to chalk out a systematic plan to overcome your weak areas.

  • Do keyword analysis

Another important aspect to keep in mind is keyword analysis of your competitor’s keyword usage. This will help you find new keywords for a better search ranking.

  • Check for the content quality and structure.

Also, content analysis is another powerful tool that helps you understand the kind of content being posted by your counterparts, for example,   topics covered, length of the blog,   quality of content helps you understand the content structure and perform better.