Top 10 Digital Marketing trends in 2021
The unpredictable thing in the digital segment is digital marketing patterns. The introduction of two or three new tools will entirely shift consumers’ preferences and remove marketers’ hard-created global strategies. But you can undoubtedly find some patterns to help you create a digital strategy if you take a good look. The year 2020 has been volatile. That meant that while some of the pre-pandemic patterns that were forecast ended up coming to light, others did not appear at all, reshaping elements of the marketing landscape with various forced adaptations.
But what marketing patterns will continue to fill in 2021, as we are at the opening phase of 2021:
Live-streams and content from influencers
Normally, stay at home orders meant that events were postponed, and in-person events could not be attended by customers. Their friends and other companions were not even able to socialize with them. If it was a branded live-stream, a live video from their favourite celebrity, or an online workshop, this led to a rise in the number of people tuning into live-streams.
In our present time-and-place in history, one glance at the front page headlines reveals the importance of inclusivity. More significant numbers want to see a more optimistic portrayal of inclusion in the content they consume and the brands they buy from, especially younger audiences and oppressed groups, by the day.
Featured snippets with no-click contents
The aim of SEO has been to get your listing in the search results spot “position number one” for many, many years. Now, heading into 2021, in “position zero,” the end-goal starts to change to more SEO visibility.
Programmatic advertising growth is another sweeping development. You need to develop some understanding and expertise in this field if paid traffic is part of your 2021 plan. Programmatic advertising has been the preferred way of running ad campaigns over the past couple of years. It offers real-time analytics, improved targeting capabilities, enhanced transparency, greater use of the budget, and provides a way to effectively fight ad fraud. In a range of platforms and formats, programmatic advertising can be deployed, including display ads, video ads, native ads, and interactive out-of-home ads.
The Intensive Analytics
In terms of the methodology and efficiency of analytics, an online business needs continuous development. Efficient cost optimization is the aim of web analytics.
The active use of messengers in promotional communications is part of Omnichannel commerce, a more global trend. But we’d like to separately highlight the messenger marketing section. We will not say that it will replace email marketing entirely shortly. Still, we are entirely confident that many businesses will use it.
A priority on sustainability
81% of customers feel strongly that businesses should help improve the environment. It’s a number that is not so shocking. We’ve seen a trend in brands heading towards a more sustainable future over the last few years, whether through the products they use, the packaging, their processes, or anything else.
Augmentation of speech and visual search
Through voice-activated search tools such as Alexa, a growing number of consumers are searching. Maybe that’s because people have been stucked at home, with fewer conversation options, or maybe it’s just because this form of technology is more readily available. But it is not just voice search which will dominate in 2021 – it is also expected that other types of innovative search, such as visual search, to rise to the top.
Material that is interactive
Here’s a pattern that’s been going for technical, but it’s recognized as a best practice only now. Interactive content does not only inspire more interaction but also increases the satisfaction of the user. You can do wonders for your brand with interactive content such as quizzes, open-ended questions, surveys, competitions, prizes, polls, calculator widgets, etc. At the very least, they boost the number of times users connect with you, which allows you to stand in searches and feeds based on algorithms.
A virtual conversation partner is another theme, ready to work out users’ needs and answer their questions 24/7. By voice or text messages, you can connect with a chatbot. Thanks to this, chatbots are an essential tool on the Internet for business automation. Using an exceptional service, you can create your own full-fledged chatbot for Facebook. Insert it in your brand community to address the most popular customer questions for you.
A company provides a pleasant user experience of contact with the brand with a chatbot, reducing the call center load and costs. Brands have been forced by the uncertain existence of 2020 to think long and hard about how they communicate with their clients. Store closures and stay-at-home orders meant that individuals were trapped indoors, which also meant they spent a lot of time online.